Brian Childers will cover three topics, starting with a brief overview about advertising on Google and an introduction to AdWords Express. Then we'll cover how to get the most out of your advertising campaign, including ad text, audiences, search phrases, and budget. Finally, we’ll talk about ways to evaluate campaign performance and measure success.
https://foxxr.com/workshops/
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your keywords-based campaigns. Without Dynamic Search Ads, even well-managed Google Ads accounts with many keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on advertisers’ websites.
Creating Google Adwords Campaigns and Ad GroupsChris Middings
Step-by-step instructions for starting an Adwords Account, covering Campaigns, Ad Groups, Keywords, and Ads. Especially helpful for nonprofits in the Google Ad Grants Program.
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your keywords-based campaigns. Without Dynamic Search Ads, even well-managed Google Ads accounts with many keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on advertisers’ websites.
Creating Google Adwords Campaigns and Ad GroupsChris Middings
Step-by-step instructions for starting an Adwords Account, covering Campaigns, Ad Groups, Keywords, and Ads. Especially helpful for nonprofits in the Google Ad Grants Program.
How to make money with Google AdSesne ?Bibek Neupane
How to make money with Google AdSense ?
Topics covered
- What is AdSense?
- AdSense Verification
- AdSense for blogger
- AdSense for wordpress
- AdSense Optimization
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Digital marketing-proposal-cr-public-houseMOHD HASSAN
We set goals that are Specific, Measurable, Actionable, Realistic and Time bound. A good set of digital marketing goals covers a range of different measures to help set, review and control performance across all digital marketing activities.
Google AdWords: Stand out from the crowd in 2014.
Google AdWords explained: what it is, how it works for business and best practice for setting up and managing campaigns.
Alexandra Tachalova (SEMrush) - Your Perfect AdWords StrategyeCommerce_Day
So finden Sie die besten AdWords Keywords für Ihre Werbeanzeigen auf Google.
Außerdem: Wie werden Rückschlüsse auf die Anzeigenqualität aus dem Besucherverhalten gezogen?
Vortrag vom Hitmeister e-Commerce Day 2014:
http://www.hitmeister.de/ecommerceday/videos/your-perfect-adwords-strategy/
An overview of Google AdWords, plus step-by-step instructions to set up your AdWords account and first campaign to avoid problems and start off on the right foot.
Google AdWords Introduction PPT - Swikrit MalikSwikrit Malik
Google AdWords is an advertising service by Google for companies wanting to show ads on Google and its own marketing system.
The AdWords program empowers businesses to specify a budget for advertisements and just pay when folks click the ads. The advertising service is mainly focused on "keywords".
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
Buying ads on Facebook is easy -- launching a Facebook ad campaign that that actually brings in more customers and generates good ROI get's a little more complicated. Enter Carly Rodgers. Carly's been rocking Facebook ad campaigns for years (see her article on how she generated 1 Million Dollars in Revenue from Facebook Ads) and can help answer any of your questions from how to find your target audience to knowing if CPC or CPM is a better tactic for your company.
Basic introduction to Google AdWords and pay-per-click advertising. In this LogicClassroom we discussed what ppc ads are and how they work, we went over the elements of the Google AdWords interface, and gave tips on how to build, optimize, and grow your Google PPC campaign.
Google My Business is a very helpful hyperlocal marketing strategy for small scale brands and large brands with wide network of distribution channel across the country. This presentation details out all steps that you need to follow while creating Google My Business presence for your brand.
Google adwords is one of the most popular internet marketing platforms in the world. Unfortunately, many people are missing out on potential ROI because there campaigns and ads aren't set up properly.
This slideshare is a beginners guide to setting up adwords campaigns. There is some adwords keyword strategy discussed and some helpful tips on landing page optimization.
How to make money with Google AdSesne ?Bibek Neupane
How to make money with Google AdSense ?
Topics covered
- What is AdSense?
- AdSense Verification
- AdSense for blogger
- AdSense for wordpress
- AdSense Optimization
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Digital marketing-proposal-cr-public-houseMOHD HASSAN
We set goals that are Specific, Measurable, Actionable, Realistic and Time bound. A good set of digital marketing goals covers a range of different measures to help set, review and control performance across all digital marketing activities.
Google AdWords: Stand out from the crowd in 2014.
Google AdWords explained: what it is, how it works for business and best practice for setting up and managing campaigns.
Alexandra Tachalova (SEMrush) - Your Perfect AdWords StrategyeCommerce_Day
So finden Sie die besten AdWords Keywords für Ihre Werbeanzeigen auf Google.
Außerdem: Wie werden Rückschlüsse auf die Anzeigenqualität aus dem Besucherverhalten gezogen?
Vortrag vom Hitmeister e-Commerce Day 2014:
http://www.hitmeister.de/ecommerceday/videos/your-perfect-adwords-strategy/
An overview of Google AdWords, plus step-by-step instructions to set up your AdWords account and first campaign to avoid problems and start off on the right foot.
Google AdWords Introduction PPT - Swikrit MalikSwikrit Malik
Google AdWords is an advertising service by Google for companies wanting to show ads on Google and its own marketing system.
The AdWords program empowers businesses to specify a budget for advertisements and just pay when folks click the ads. The advertising service is mainly focused on "keywords".
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
Buying ads on Facebook is easy -- launching a Facebook ad campaign that that actually brings in more customers and generates good ROI get's a little more complicated. Enter Carly Rodgers. Carly's been rocking Facebook ad campaigns for years (see her article on how she generated 1 Million Dollars in Revenue from Facebook Ads) and can help answer any of your questions from how to find your target audience to knowing if CPC or CPM is a better tactic for your company.
Basic introduction to Google AdWords and pay-per-click advertising. In this LogicClassroom we discussed what ppc ads are and how they work, we went over the elements of the Google AdWords interface, and gave tips on how to build, optimize, and grow your Google PPC campaign.
Google My Business is a very helpful hyperlocal marketing strategy for small scale brands and large brands with wide network of distribution channel across the country. This presentation details out all steps that you need to follow while creating Google My Business presence for your brand.
Google adwords is one of the most popular internet marketing platforms in the world. Unfortunately, many people are missing out on potential ROI because there campaigns and ads aren't set up properly.
This slideshare is a beginners guide to setting up adwords campaigns. There is some adwords keyword strategy discussed and some helpful tips on landing page optimization.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Google Ad Grants presentation by Mostyn Marketing Group for Maryland Nonprofi...Sharon Mostyn
Mostyn Marketing Group presentation on Google Ad Grants for Maryland Nonprofits members on 10/20/22.
Google Ad Grants works just like Google Ads online advertising, by displaying your message to people who are searching for nonprofits like yours. If you’re a qualifying nonprofit, you’ll receive $10,000 USD in in-kind Google Ads advertising every month.
Google Ad Grants search ads appear with other paid Google search results when people search for nonprofits like yours. And it includes powerful tools to help you create, target and optimize your campaigns. So you'll always have complete control of your campaigns.
Also highlighted in the presentation is the YouTube Nonprofit Program, Google Business Profile (formerly Google My Business), Google Analytics, Google Search Console, Google Trends, and Google Alerts.
Check out our other AdWords Training videos:
https://bit.ly/3eKFvSq
https://bit.ly/2ZN0UpX
https://bit.ly/3eQUNVT
https://bit.ly/30vi0I1
https://bit.ly/30krqFS
https://bit.ly/3eE8bwg
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Call Us: (888) 846-4937
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How To Reduce Ad Waste in Google® Analytics and Google Ads With Dynamic Retar...Angela Hawker
Ad waste is a problem that’s been plaguing the digital marketing world since the beginning of time. Every day B2B marketers spend thousands of dollars to show ads to the wrong companies, only to see lackluster ad campaigns with high costs and low conversion rates.
This presentation will show you how to optimize your Google retargeting ads with the right keywords so you can stop paying for low intent keyword campaigns. In addition, we’ll show you how to make your retargeting ads dynamic to win more ad placements for the accounts that really matter and stop bidding on ad placements of out-of-market buyers.
Links mentioned in this presentation:
KickFire for Google product explainer video - https://kickfire.wistia.com/medias/jgyau90c5o
5 Ways to Decrease Ad Waste in Google Analytics & Google Ads - https://blog.kickfire.com/5-ways-to-decrease-ad-waste-using-google-analytics
Google Removed Network Domain and Service Provider – What Can You Do About It? - https://blog.kickfire.com/google-removed-network-domain-and-service-provider-what-can-you-do-about-it
Service Provider & Network Domain Disappear from Google Analytics - https://info.kickfire.com/webinar-video-form-google-service-provider-deprecation
Optimize Ad Spend with Keyword Intent Search & Personalization in Google Analytics - https://info.kickfire.com/webinar-video-form-optimize-ad-spend-google-analytics
Eliminate Ad Waste with Account-Based Marketing in Google Analytics - https://info.kickfire.com/webinar-video-form-eliminate-ad-waste-google-analytics
Get started at https://www.kickfire.com/kickfire-for-google?pmc=LI-SS
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
Display Advertising Secrets Revealed by Google & National PositionsNational Positions
Google marketing executives and National Positions' SEM/PPC experts co-hosted a webinar on how to utilize Display Advertising to drive more qualified traffic to your site and increase revenue without increasing ad spend. This is the pitch deck used for the webinar.
An introduction to google ads management for budgets under 500Rachel Fredrickson
If you're a small business owner that's just getting into Google Ads, you'll benefit from taking a look at this overview of Google Ads Management for budgets under $500. Spending your marketing dollars wisely is important as a small business owner and I hope this overview has some helpful tips for you!
A request for more information.
An excuse.
A buying signal.
A counter tactic to encounter a push.
MOST COMMON OBJECTIONS:
1.Google AdWords is too expensive
2.How can you assure that the ROI is good?
3.Am I competitive with a small budget?
4.No more marketing budget
5.My product / service is very niche
6. Isn’t the market too saturated?
7. I’m already in the Organic Listings
8.Had bad experience earlier
9.Doing it myself, no need to outsource
10.My business is Word of Mouth
11.My business is seasonal, bad time now
12. I want to have the top position
13. I don’t want to pay for irrelevant click
14. I / My customers don’t click on ads
Similar to Promote your business with ad words express (20)
Whether you’ve had a website for 10 years or you’re just getting started, this workshop will give you the information you need to plan and create—or recreate—your site to accomplish business goals.
The workshop looks at six characteristics of a great website:
It’s goal-oriented
Intuitive to use, on any device
Organized, and easy-to-search
It’s useful
It’s functional
Last not least, it’s findable by search engines
Brian Childers will share how to get the most out of Google's Gsuite and other productivity tools that integrate within Gmail. You’ll never miss emails or opportunities after attending this workshop.
To keep up with the pace of their industry and needs of their clients, Childers and his team at Foxxr have learned to become hyper-efficient with easy-to-use, affordable enhancements to their Gmail and Gsuite work environments.
Join us and learn how to:
Setup and navigate GSuite
Share contacts between team members
Instantly create, edit and categorize contacts on-the-fly from within Gmail
Automatically create contacts from email signatures
Automatically pull social profiles for your contacts
How to snooze emails for later follow-up
Create and organize action items from directly within your emails
Create and organize common emails as templates within Gmail
Automatically add your categorized contacts to your email marketing software
Website internet marketing takes many faces: websites, blogs, email campaigns and newsletters, social media. The list of ways to engage current and potential customers is growing every day, and utilizing these tools are critical to the success of your business.
Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.
Brian Childers at Foxxr will show you how to get the most out WordPress and how to create engaging and feature-rich websites. He will cover how to get a web host, set up a domain, and configure WordPress to your newly hosted site. We dive into many of the tools available for WordPress, demonstrating how to set-up your profile and create valuable content to share with your web audience.
In this workshop, Foxxr will take you through the admin panel (backend of WordPress) to optimize your settings. We will show you how to get the most out of WordPress by installing essential plugins for SEO, configure your website settings properly and hot to optimize your pages and posts for solid SEO.
Gaining the competitive edge through strategic development of your website. Includes: Indentifying & researching your market, competitor analysis tools, on-site optimization, managing directories and citations, marketing recommendations. Bring it all together with a easy-to-use collaborative workbook. For more, visit http://foxxr.com
Learn about the importance of creativity, guidelines to branding, ideas to get past the "Broca" and resources to apply creative messaging and branding.
Contributors: Brian Childers, Andy Horner, Boris Siebert, Michael Jahn.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. OVERVIEW OF TODAY’S SESSION
ADVERTISING ON
GOOGLE
An overview of Google
advertising and intro to
AdWords Express.
YOUR AD CAMPAIGN
Learn about ad text,
audiences, search
phrases, and budget.
MEASURING SUCCESS
How to measure the
effectiveness of your
advertising campaign.
RESOURCES
Want to learn more?
These resources can help
you get started?
11. Pay only for clicks ✔ ✔
Campaign management Advertiser managed Automated
Website required ✔
Ads on Google Search ✔ ✔
Ads on related websites ✔ Limited
Mobile ads ✔ ✔
Advanced ad formats ✔
Geographically targeted Anywhere Anywhere
ADWORDS VS. ADWORDS EXPRESS
12. SIGNING UP FOR ADWORDS EXPRESS
Click here
to get
started.
www.gybo.com/awexpress
13. YOU NEED A GOOGLE ACCOUNT
Sign into the
Google Account
you use for
your business If you don’t have
a Google Account,
click “Create
account” to get
started
google.com/accounts
14. DURING SIGN UP YOU WILL:
1. Enter business details
2. Choose a category for your products and services
3. Write an ad
4. Decide where ads can be displayed
5. Set a budget
18. ● Two headlines
○ 30 characters max, each
● One description line
○ 80 characters max
● One display URL (web page address)
○ You can choose a page within the website
WHAT’S IN AN AD?
Fabulous Specialty Cakes - Call Us, We Can Make It
www.stasiasbakery.com
Family-owned bakery creating fine
confections since 1974. Call or visit today!
22. A great ad:
• Is relevant to the searcher’s query
special event cake vs. bakery
• Includes a call to action
Call now! - Order today! - View our gallery.
• Passes a spell check and grammar check.
TIPS FOR WRITING GREAT ADS
23. What do you have to offer?
THREE HELPFUL QUESTIONS
Ask yourself 3 questions to help write great ads!
● Product details
● Services overview
● Key selling points
● Why choose you
24. What do you want to accomplish?
THREE HELPFUL QUESTIONS
Ask yourself 3 questions to help write great ads!
● What should happen
● Include call to action
● Outline next steps
25. Who are your customers?
THREE HELPFUL QUESTIONS
Ask yourself 3 questions to help write great ads!
● Identify groups of customers
● What do they want
● What do they need
Hi everyone, I’m Stasia from Google’s “Get Your Business Online” team.
I’m here to introduce you to advertising on Google and show you how to promote your business online.
Studies show that 97% of consumers research products online before purchasing, and 89% of consumers use Internet search engines to make purchasing decisions.
So, it’s important that your business appears on the search results page when potential customers are looking for you.
First I’d like to give you a little background about Foxxr. We started in 2008 and have 10 full time employees specializing in web development, social media, paid search management, seo, link acquisition, copy writing, email marketing and business listings management. We have an 11th employee – Scooby. Here job is to charm people as the walk by.
Take Pics
I’ll cover three topics in today’s session, starting with a brief overview about advertising on Google and an introduction to AdWords Express.
Next, I’ll talk about getting the most out of your advertising campaign, including ad text, audiences, search phrases, and budget.
And third, I’ll talk about ways to evaluate campaign performance and measure success.
To close the presentation, I’ll recommend a few resources to help you learn more.
Every day there are billions of searches on Google.
Each search generates a results page, which includes two types of results: the natural or “organic” listings and the advertisements.
The organic listings are determined by Google’s algorithm. They appear in the center area of the web page.
Advertisements may appear above and below the organic results; they’re filled by businesses like yours who want to showcase their products and services when people search.
This session focuses on promoting your business with these ads, using an automated advertising product called AdWords Express.
Let’s start with an explanation of how ads work on Google.
Then, I’ll talk about your advertising options, and show you how to sign up and create your first ad.
It all starts in the moments when someone wants to know something, go somewhere, buy something, or do something
Let’s imagine someone is planning a big party for her parents, to celebrate their 50th wedding anniversary.
It’s a big deal, and she’s trying to find the perfect cake.
She grabs whatever device is handy — computer, laptop, tablet, or smartphone — and visits Google.com to search for an answer.
She types in a word or phrase that describes what she’s looking for, like “wedding anniversary cake” — that’s called the search query – and sees what turns up.
Google shows a search results page - a list of websites and information related to what that person is looking for, including relevant ads.
If she sees something in the results that looks like a good fit, she clicks on it to learn more.
If she clicks an ad, she’s directed to a page on the advertiser’s website or Google My Business listing.
And, if she searches from a smartphone, she can click the phone number associated with the ad, initiating a call that connects her directly to the advertiser’s business.
Let’s review the search engine results page again.
Advertisements can appear at the top and the bottom of the page, above and below the organic results.
The images at the top are shopping ads, promoting products sold by online retailers. Text ads can appear below.
Ads are paid placements. Advertisers compete against each other -- bidding in a real-time auction -- for the opportunity to show their ads on the search results page.
Let’s think back on my example micro-moment, the time I needed to find a replacement birthday cake, and fast. A local bakery could display an ad when I did my search. That’s one reason online advertising is so effective; ads are not randomly broadcasted, they are shown to potential customers who are looking for you already!
It’s important to note that advertisers are NOT charged when ads appear. They pay only if searchers CLICK an ad.
That’s why this advertising model is called “pay per click” or “cost per click.”
Let’s take a closer look at the search results page.
You can differentiate ads from organic results by the “Ad” label.
It’s important to note that like the organic results, the ads Google displays are relevant to the searcher’s query.
You can think of them as answers to the searcher’s question: in this case, who can design, create and deliver the perfect cake for her parents’ party.
Advertising with AdWords Express uses a model called “Pay-Per-Click.”
With Pay-per-click —or PPC— you’re not charged to show an ad, you pay when a searcher clicks.
You may also hear this model referred to as CPC, which stands for cost-per-click.
When an ad is displayed it’s called an impression, or a view. An ad can show 100 times -- 100 impressions -- but advertisers only pay if searchers take the next step and click an ad.
Think of pay-per-click advertising as paying for sales leads. It’s important that your website looks professional, loads quickly, and makes it easy for the visitor to take the next step no matter what device they’re using.
Google offers two advertising platforms: AdWords and AdWords Express.
Both show ads in the same places on Google.com. But, there are a few key differences.
AdWords is better suited for experienced marketers that need advanced controls, tools, and reporting to manage their ads. To get strong results in AdWords, you need to manage ads on a daily basis.
AdWords Express is an easy-to-use advertising product that automatically fine-tunes your ads so you can get the most clicks for your budget.
Advertisers select a category for their business, write an ad, choose an audience, and set a monthly budget. AdWords Express handles the rest.
Businesses with limited resources to manage or outsource an advertising program can use AdWords Express as an easy way to promote their products and services on Google.
There are no activation fees, cancellation fees, contracts, or minimum commitments. Advertisers can turn ads on or off, at any time, without penalty. And you only pay if a person clicks your ad.
You can sign up for AdWords Express by visiting www.gybo.com/awexpress and following the steps.
As with all of Google’s products and services, you need a Google or Gmail account.
During the signup, you are asked to enter details about your business, choose a category for your products and services, write at least one text ad, define the geographic area where your ads can be displayed, and set a budget.
After you do that, the system handles the rest.
Before using many of Google’s products and services, you need to create, or sign into a free Google account.
A Google Account is a username and password that lets you sign in once to access connected Google products, like Gmail, Google Docs, and Google My Business.
You can use a Gmail address, or register another email address if you prefer.
Before launching your AdWords Express ads, it’s helpful to learn about writing effective ads and setting your preferences.
Let’s take a look, so you can get the most out of your advertising campaign.
I’ll start with the basics of writing an ad, including character limits and Google’s advertising policies.
Next, I’ll explain how search phrases work.
Third, I’ll cover the audience —that is, who is eligible to see your ads.
Finally, I’ll close with an explanation of budget and billing.
Let’s start with what potential customers see: your ads.
With AdWords Express you can write a single ad, or different ads for your products and services.
A text ad on Google typically has four visible lines:
Two headlines
One description line
And a display URL, the web page address that appears with the ad.
As you write your ad in AdWords Express, it will show you how many characters remain in each line.
You can use the ad preview feature on the right side to see how the ad will appear on Google.
The web page address is the Display URL. AdWords Express will show the just the website’s main address; but, you can choose to send a visitor to a particular page within that website.
If you do not have a website, you can choose to send visitors to your Google My Business listing instead.
If you don't have a Google My Business listing—or if you're not sure—visit gybo.com/business and type in your business name.
You’ll see if— or how—your business appears on Google Search and Maps. If you don’t have a business listing, it will take you through the process of creating one. It’s fast, easy and free to do.
Google has a comprehensive online advertising policy center. It spells out what you can and cannot do in the presentation and the content of your ads.
I’ll cover just a few.
First, the website URL has to point to a real website. It can’t be an email address.
You can’t write ad text in all capital letters, and you can only use one exclamation point in each ad.
Some products and services that are restricted, including fireworks, firearms and miracle cures.
You can review all the guidelines at Google’s AdWords Policy Center, available at support.google.com/adwordspolicy.
Here are a few basic tips to help you get the most out of your text ads.
First: effective ads are related to the searcher’s query.
If a searcher is looking for a specialty cake, she would probably choose an ad that focuses on cakes rather than a generic ad for a bakery.
Help your ad stand out by highlighting the features and benefits that make your products or services unique. You might include information about your prices, special deals, and exclusive offers.
Another tip? Encourage searchers to take the next step after clicking your ad. That’s called a “call to action. ”
Your call to action could be as simple as “Learn more ” or as specific as “Order your cake.”
The ad text is important, but equally important is where the ad takes them.
Make sure searchers can find the information they’re looking for on your website or Google My Business listing after clicking your ad.
If a searcher sees an ad for your bakery’s fantastic cakes, but she can’t figure out how to place an order from your website, she will probably move on.
Last but not least: always do a spell check and grammar check. Typos look unprofessional and can hurt an otherwise compelling ad campaign.
You can edit your ads anytime in your AdWords Express account.
If you need more structure, to help you write an ad, use these questions as a framework. Your ad text might address one or more of these suggestions; but probably not all of them. Focus on your most compelling selling points.
First, what do you have to offer? This can include your products and services, key selling points, and reasons why potential customers should choose your business over another. Write an ad that supports your case.
Second, What do you want to accomplish? Ask yourself, what should potential customers do next? Remember the call to action. Visitors are more likely take the next step if you encourage them.
And third, who are your customers? Identify different groups of customers, so you can craft ads that address their specific wants and needs.
If you need more structure, to help you write an ad, use these questions as a framework. Your ad text might address one or more of these suggestions; but probably not all of them. Focus on your most compelling selling points.
First, what do you have to offer? This can include your products and services, key selling points, and reasons why potential customers should choose your business over another. Write an ad that supports your case.
Second, What do you want to accomplish? Ask yourself, what should potential customers do next? Remember the call to action. Visitors are more likely take the next step if you encourage them.
And third, who are your customers? Identify different groups of customers, so you can craft ads that address their specific wants and needs.
If you need more structure, to help you write an ad, use these questions as a framework. Your ad text might address one or more of these suggestions; but probably not all of them. Focus on your most compelling selling points.
First, what do you have to offer? This can include your products and services, key selling points, and reasons why potential customers should choose your business over another. Write an ad that supports your case.
Second, What do you want to accomplish? Ask yourself, what should potential customers do next? Remember the call to action. Visitors are more likely take the next step if you encourage them.
And third, who are your customers? Identify different groups of customers, so you can craft ads that address their specific wants and needs.
Let’s move on to the next topic, “search phrases.”
In AdWords, advertisers typically spend a good amount of time researching and managing lists of keywords that can show their ads.
AdWords Express works a bit differently, and it’s automated.
AdWords Express also uses keywords, called “search phrases” to determine when ads should appear.
But, these search phrases are automatically generated based on the category chosen to describe the product or service being advertised.
That’s why it’s so important to choose an accurate category, so that your ads can appear for the right customers.
AdWords Express determines how precisely search phrases need to match the searcher’s query (that’s called the match type).
It also determines how much of your budget should be allocated to an individual click (that’s called the bid; it’s the maximum amount you will pay for a click on an ad, within your budget).
You can't add additional search phrases, but you can remove them if they aren’t a good fit for your business.
Let’s say you own the bakery, and you’re using AdWords Express to promote it. If you see the search phrase “custom cupcake bakery” in your account, but you don’t sell cupcakes, you can deselect that phrase so it won’t be used to trigger your ads.
You can also change your category to refine your search phrases. AdWords Express regularly analyzes search phrase performance to make improvements.
You can review and refine your search phrases anytime in your AdWords Express account.
Let’s move on to the next topic: your audience.
The audience you specify determines where your ads can appear and helps you reach potential customers.
Let’s start with geographic targeting.
You can target a radius around your business, up to 40 miles. Or, you can target cities, states, or countries.
AdWords Express can display ads to people physically located within the geographic area that you target. So, if you target ads to Capitola, Ca, people searching within the city might see your ads.
AdWords Express can also show ads to people OUTSIDE your targeted area, if their search includes information relevant to the location, like the name of your city or town, or ZIP code. For example, people who are physically located in San Jose might see ads targeting Capitola if they include Capitola or 95010 in their search query
So what audience should you choose? It depends on your business.
If you’re advertising for a bakery with a local clientele you might choose a radius when selecting your audience.
On the other hand, if you’re advertising for a bakery that ships products across the state or the country, you might decide to expand the audience.
Choose the audience that makes the most sense for your business.
You can edit your audience settings anytime via your AdWords Express account.
Your audience is also defined by where ads can appear online.
AdWords Express shows ads on Google.com and Google Maps, to name a few.
Your ads can also appear on sites that have content related to your business. This gives the ads increased exposure, beyond search, when potential customers consume content.
For example, ads for special occasion cakes might appear on web pages related to event planning and catering.
Like ads on Google, you pay only when someone clicks your ad and you won't be charged more than your total monthly budget.
Now let’s talk about advertising costs and budget.
With AdWords Express, you pay only for the actual clicks and calls that your ad receives, within an average daily or monthly budget that you set.
If you choose an average daily budget, the system displays ads as evenly as it can to meet that goal. The actual amount spent per day can fluctuate.
But, no matter which budget option you choose, the total monthly cost won’t exceed the maximum monthly budget, and you only pay for clicks received. If your maximum monthly budget is $75, but you only receive $30 in clicks, you'll be charged $30.
The budget automatically resets after 30 days.
You can track how much you’ve spent for the month and adjust your budget anytime in your AdWords Express account.
Now that we’ve discussed different aspects of your AdWords Express account, let’s close with an important topic: measuring success.
I’ll start with an overview of some metrics in AdWords Express: views, clicks and calls.
Then, I’ll talk about connecting your advertising account to Google Analytics, so you can learn what visitors did on your website after clicking an ad.
In AdWords Express, you can see reporting on three types of interactions with your ads: views, clicks and calls.
Views tells you how many times your ad was displayed, whether someone clicked it or not. You don’t pay if they didn’t click.
Clicks is just as it sounds: how often the ad was clicked.
And calls tells you the number of phone calls you received through your ads.
This reporting is available if you enable an optional feature called “call reporting.”
Call reporting shows the number of calls received as a direct result of your AdWords Express ads. It works like this:
Google assigns a unique, temporary phone number to display with your ad.
Then, calls to this number are forwarded to your actual business phone number.
You can turn call reporting on and off in your AdWords Express account.
In AdWords Express, you can see reporting on three types of interactions with your ads: views, clicks and calls.
Views tells you how many times your ad was displayed, whether someone clicked it or not. You don’t pay if they didn’t click.
Clicks is just as it sounds: how often the ad was clicked.
And calls tells you the number of phone calls you received through your ads.
This reporting is available if you enable an optional feature called “call reporting.”
Call reporting shows the number of calls received as a direct result of your AdWords Express ads. It works like this:
Google assigns a unique, temporary phone number to display with your ad.
Then, calls to this number are forwarded to your actual business phone number.
You can turn call reporting on and off in your AdWords Express account.
In AdWords Express, you can see reporting on three types of interactions with your ads: views, clicks and calls.
Views tells you how many times your ad was displayed, whether someone clicked it or not. You don’t pay if they didn’t click.
Clicks is just as it sounds: how often the ad was clicked.
And calls tells you the number of phone calls you received through your ads.
This reporting is available if you enable an optional feature called “call reporting.”
Call reporting shows the number of calls received as a direct result of your AdWords Express ads. It works like this:
Google assigns a unique, temporary phone number to display with your ad.
Then, calls to this number are forwarded to your actual business phone number.
You can turn call reporting on and off in your AdWords Express account.
From your AdWords Express account, you see the option to link to an existing Analytics account or create a new one.
Once linked, you can learn more about your ads' performance, including goals.
A goal represents a completed activity, called a conversion. Examples include viewing a minimum number of web pages, completing an online purchase, or signing up for an email newsletter. Setting up goals can help you see the impact AdWords Express is making on your business.
If you’re setting up Google Analytics for the first time, you need to add a "tracking tag” to your website.
If you’re comfortable doing this yourself, add the tag to every webpage you want to track (preferably every page on the site).
You can learn more in AdWords Express Help Center, or if someone else manages your site, ask them for help.
Ok, I threw a lot of information at you today, and you probably have questions.
Here are just a few resources to help you get started, and keep you up-to-date.
First: the AdWords Express Help Center.
It can answer many, if not all, of your questions.
You can also contact support from the Help Center.
You need to be signed in to Google, and depending on the time and day you’ll see different options, including phone, chat and email support.
You can also access the AdWords Express Forum to communicate with other advertisersNICK GETTING SHORT URL: https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords
YouTube has an AdWords Channel with information about AdWords and AdWords Express
And, the Google Small Business Community connects experts with small businesses, to answer questions.
If you’re interested in using AdWords Express but would prefer that someone help, Google offers free setup support for advertisers who commit to a minimum of $10/day for 3 months.
This minimum allows adequate time and budget to see how advertising on Google can help your business.
Give them a call to learn more.
Thank you very much for listening!
I hope the information helps you get started with AdWords Express, so you can connect with potential customers across Google.com and beyond.