presented by: Highly experienced and successful Search Engine Marketer with experience in a wide variety of industries including software, CPG, telecommunications, apparel, travel, education and professional services.
SpecialtiesPay Per Click campaign management and Search Engine Optimization for superior return on investment. Also experienced in Conversion Optimization including landing pages and conversion funnel.
دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکتها در استفادهی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانالهای دیجیتال صحبت کنیم. تجربیات شرکتهای موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید
From Publisher to Advertiser: Psychology and ConversionAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session examines the sales funnel from publisher to advertiser. The aim is to better understand our customer’s psychology and uncover efficiencies that will increase our conversion percentages.
دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکتها در استفادهی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانالهای دیجیتال صحبت کنیم. تجربیات شرکتهای موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید
From Publisher to Advertiser: Psychology and ConversionAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session examines the sales funnel from publisher to advertiser. The aim is to better understand our customer’s psychology and uncover efficiencies that will increase our conversion percentages.
A great deep dive into Google AdWords with Ahmad Ragab at ArabAffiliateSummit, discussing the ins & outs, best practices and well kept secrets of a successful account structure
Learn how to optimize your landing pages and increase conversion rates by 50-500% using simple techniques and technologies. Get that competitive edge by increasing margins and return on marketing spend.
5 Reasons Your Paid Search (PPC) Account Is Not PerformingTMP Magnet
Is your PPC performance sub-standard? Do you need to drive more results from your budget? Most companies can improve their paid search ROI by 20%+ by reviewing these 5 key areas.
Return visitors & 5 things you can be doing to increase conversions and user ...Sitebrand Corp
Returning visitors are coming back to your site for a reason, but what is your strategy? You've invested in these visitors and they may be customers, but how do you properly address that? Sitebrand has 5 strategies that will boost your conversions with repeat visitors and create more relevant experiences.
Best-selling author Lou Carbone will change the way you think about customer experience forever. Hear examples of companies bridging the brand canyon' to create on-going emotional connections with their customers. Understand how successful businesses find and manage experience "clues" and differentiate between brand management and experience management. Learn how to make the dynamic shift from making-and-selling to sensing-and-responding.
Google Premier Connect for Health Businesses Webinar March 2020Alexei Kouleshov
We've put together a webinar with Google in the Premier Partner Connect format. Normally we do workshops, but given the current situation (Covid-19), we decided to do a webinar. If you have any questions contact us via https://yews.com.au
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Reputation Managment vs. Reputation MarketingBill Fukui
Learn the difference between reputation managment and reputation marketing. Get tips and ideas on how to generate and promote positive reviews as part of your online marketing. Guest Presenter, Ryan Steinolfson from Accelerate Marketing, Inc.
Implementing trigger based marketing to drive customer loyalty & ROISTIMA
Implementing trigger based marketing to drive customer loyalty & ROI
Trigger-based marketing is een vorm van marketing die de belangrijkste gebeurtenissen in de klant zijn customer journey identificeert.
Wanneer zich een gebeurtenis (trigger) voordoet, wordt een specifieke marketing activiteit naar deze klant ontplooid.
Het is een extreem gerichte vorm van marketing die door zijn karakter zeer relevant is voor de ontvanger.
Ervaring leert dat deze vorm van (real-time) interactie response en roi aanzienlijk verbetert ten aanzien van one2many direct marketing technieken omdat de trigger geactiveerd wordt op een moment dat de consument actief bezig is in zijn beslissingsproces.
PPC Introduction (Jigsaw Internet Solutions)jigsawinternet
A brief introduction to PPC advertising, specifically Google Adwords. Detailing different types of keywords and then focusing on how to achieve high quality scores.
Learn how to effectively run a pay per click advertising campaign with this deck. Larry Kim of Wordstream covers the Fundamentals of Pay-Per-Click Marketing, including Google AdWords, how search engines determine ad placements, how to conduct keyword research, and developing an SEM strategy..
A great deep dive into Google AdWords with Ahmad Ragab at ArabAffiliateSummit, discussing the ins & outs, best practices and well kept secrets of a successful account structure
Learn how to optimize your landing pages and increase conversion rates by 50-500% using simple techniques and technologies. Get that competitive edge by increasing margins and return on marketing spend.
5 Reasons Your Paid Search (PPC) Account Is Not PerformingTMP Magnet
Is your PPC performance sub-standard? Do you need to drive more results from your budget? Most companies can improve their paid search ROI by 20%+ by reviewing these 5 key areas.
Return visitors & 5 things you can be doing to increase conversions and user ...Sitebrand Corp
Returning visitors are coming back to your site for a reason, but what is your strategy? You've invested in these visitors and they may be customers, but how do you properly address that? Sitebrand has 5 strategies that will boost your conversions with repeat visitors and create more relevant experiences.
Best-selling author Lou Carbone will change the way you think about customer experience forever. Hear examples of companies bridging the brand canyon' to create on-going emotional connections with their customers. Understand how successful businesses find and manage experience "clues" and differentiate between brand management and experience management. Learn how to make the dynamic shift from making-and-selling to sensing-and-responding.
Google Premier Connect for Health Businesses Webinar March 2020Alexei Kouleshov
We've put together a webinar with Google in the Premier Partner Connect format. Normally we do workshops, but given the current situation (Covid-19), we decided to do a webinar. If you have any questions contact us via https://yews.com.au
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Reputation Managment vs. Reputation MarketingBill Fukui
Learn the difference between reputation managment and reputation marketing. Get tips and ideas on how to generate and promote positive reviews as part of your online marketing. Guest Presenter, Ryan Steinolfson from Accelerate Marketing, Inc.
Implementing trigger based marketing to drive customer loyalty & ROISTIMA
Implementing trigger based marketing to drive customer loyalty & ROI
Trigger-based marketing is een vorm van marketing die de belangrijkste gebeurtenissen in de klant zijn customer journey identificeert.
Wanneer zich een gebeurtenis (trigger) voordoet, wordt een specifieke marketing activiteit naar deze klant ontplooid.
Het is een extreem gerichte vorm van marketing die door zijn karakter zeer relevant is voor de ontvanger.
Ervaring leert dat deze vorm van (real-time) interactie response en roi aanzienlijk verbetert ten aanzien van one2many direct marketing technieken omdat de trigger geactiveerd wordt op een moment dat de consument actief bezig is in zijn beslissingsproces.
PPC Introduction (Jigsaw Internet Solutions)jigsawinternet
A brief introduction to PPC advertising, specifically Google Adwords. Detailing different types of keywords and then focusing on how to achieve high quality scores.
Learn how to effectively run a pay per click advertising campaign with this deck. Larry Kim of Wordstream covers the Fundamentals of Pay-Per-Click Marketing, including Google AdWords, how search engines determine ad placements, how to conduct keyword research, and developing an SEM strategy..
Intro to Google Adwords from SMX Sphinncon 2011Charlie Kalech
Intro to Google Adwords covering campaign and adgroup set-up, tips and tricks for ad text, keyword selection, landing pages and conversion optimization
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
Building a Digital Marketing Strategy from ScratchGene Begin
To effectively manage an institution’s online presence, first you must build a comprehensive digital strategy across all platforms. Learn from the successes and challenges of one college’s roller coaster ride as they progress from no digital strategy to launching the governance model and content strategy for a redesigned, institution-wide website and online presence.
An introduction to Digital Marketing for the Healthcare IndustryMurad Quandour
I work with a great deal of small to medium sized clinics with no dedicated marketing, sales, or communications professionals, who are always looking for ways to improve their businesses discoverability.
This is their introduction to the digital marketing world and a good place to explain the basic general areas of digital interests.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
PPC Advertising Session 1 Direct Marketing Association NorCa 092116John Thyfault
Pay-Per-Click Advertising Fundamentals:
How to Get Started
As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two hour session will give you a solid foundation on the latest changes and opportunities.
What you’ll learn:
Defining what PPC advertising is and isn’t
Understanding the roll of keywords in the process
Looking at match types; how to bid on real world searches
What is quality score and how can you use it to save money
How to target your campaign to the right searcher to get the best results
How to write an ad that generates both clicks and conversions
How to track your spend and optimize it
An overview on content advertising, product listing ads, and PPC opportunities on social media
Instructor: John Thyfault
Google AdWords Introduction PPT - Swikrit MalikSwikrit Malik
Google AdWords is an advertising service by Google for companies wanting to show ads on Google and its own marketing system.
The AdWords program empowers businesses to specify a budget for advertisements and just pay when folks click the ads. The advertising service is mainly focused on "keywords".
Jill Culbertson, Managing Director, Excel Ecommerce
Jill is a Social Media Marketing and Online Marketing consultant specialising in e-commerce for online retail clients. She provides consultancy on and development of online marketing and social media strategies for large multi-channel e-commerce clients. Clients (past and present) Clockwork Orange, Sliderobes, alltheshoes, Schway, Lakeland Limited, TM Lewin, Savile Row, Racing Green, Pets at Home, LK Bennett, Liverpool FC, Levis Europe & AT Cross.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکتها در استفادهی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانالهای دیجیتال صحبت کنیم. تجربیات شرکتهای موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید.
PPC Rescue Workshop, OMS 2012, Santa Clara, CA Oct 24, 2012John Thyfault
This presentation will walk you through the top areas that you should look at when trying to revive a flagging campaign including: Quality Score analysis, Real Return on Ad Spend Calculations that don't hide behind gross numbers, Multi screen strategies that capture all of your users and understanding the ever shifting landscape of match types.
CPTW - Trainer HQ - Google Marketing for Fitness ProfessionalsAlexei Kouleshov
Presentation by Alexei Kouleshov for Create PT Wealth (CPTW) or otherwise known as Trainer HQ. If you have any questions, visit our site https://yews.com.au
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for our joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" where we will expand upon the information in our companion ebook of the same name.
In this webinar, Navah Hopkins of WordStream and Michael Stricker of SEMrush will share how to:
-Identify your competitors and quantify their PPC investment.
-Learn from their campaign successes (and failures) to minimize your own risk.
-Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
-And much more!
For more information about WordStream, visit www.wordstream.com.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
Brian Childers will cover three topics, starting with a brief overview about advertising on Google and an introduction to AdWords Express. Then we'll cover how to get the most out of your advertising campaign, including ad text, audiences, search phrases, and budget. Finally, we’ll talk about ways to evaluate campaign performance and measure success.
https://foxxr.com/workshops/
Colloque french edited.finalized final layoutMEDIAinTORONTO
fête de la Francophonie 2012 en Egypte qui se tiendra du 4 au 22 mars 2012, l’Université du Caire organise, du 5 au 7 mars prochain, un colloque dont vous trouverez le programme ci-dessous, intitulé
« Energies renouvelables et efficacité énergétique
Enterprise social media management software: Facebook/Twitter/ YouTube mgmt, Social CRM, multi-location features, contests, HTML5 web apps, analytics.
http://www.shoutlet.com
mobiZONE’s Digital Agency Division develops and maintains cutting edge web presence for businesses focused on the future; the Web and Software Development Division develops and deploys high-level solutions for a broad range of major industries; the Mobile Services Division presents and manages a huge catalogue of mobile multimedia content and provides Value Added Services for mobile devices.
Jesus the King Council newsletter christmas-edition-2011MEDIAinTORONTO
the Christmas edition newsletter published by Jesus the King Council of the Knights of Columbus.Many thanks to the contributors: Rev. Fr. Michel Chalhoub, Grand Knight S.K. Joe Gideon, Deputy Grand Knight S.K. Hikmat Dandan, and S.K. Tarek Marroushi,
Middle East: What Cinema Can Do will present its 5th edition at its traditional location in Paris, the cinema theatre Les 3 Luxembourg, from November 30 - December 13, 2011.
Informa Telecoms & Media's research business has been the leading provider of...MEDIAinTORONTO
Informa Telecoms & Media's research business has been the leading provider of strategic insight, key market data and forecasts for more than 25 years. I'm pleased to share our 2012 research agenda with you
Graphics Canada is the country's largest, longest running and number one trade show for the graphic arts & printing industry, attracting the full spectrum from the design community, smaller quicker printers, medium-sized facilities to the largest operations. at Toronto International Centre, Toronto, Canada
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
5. Benefits of PPC
• Only pay when people click
• Results come in quickly
• Cost is easy to control
• Changes are easy to make and upload fast
• There’s an on/off switch
• No contracts
• Great testing ground for messaging
• Visitors are a targeted user- they searched for you!
7. Keyword Match Types
EXACT / PHRASE / BROAD
• EXAMPLE:
• Keyword phrase bid on: Tennis shoes
• Actual search query that triggers your ad:
• Exact Match: Tennis shoes
• Phrase Match: Nike Tennis shoes on sale
• Broad Match: Leather shoes for Tennis
• Broad Match: Stan Smiths on sale
13. 5 Myths of PPC
• You don’t need PPC if you are ranking well organically
• Being in the 1st ad position is where you want to be
• Once you’ve set up your campaign, you can forget it.
• You should only run your ads during business hours
• Your in-house marketing team / admin assistant / social media guy are
good candidates for PPC management
18. PPC Measurement & Analysis:
Keyword Level
• Need to understand how much you can afford to pay per
“conversion” (whether it be a lead or a transaction).
• Once you know this, you can adjust your keyword-level bids
accordingly