Bing Presentaion - Donate & Learn Online Marketing Expo! Dec 4 - 2013 By Andrew Yang Search Evangelist at Microsoft Canada Small and medium business owners are always in the hunt for a quick and cost effective way to increase their leads and sales. In this session find out how Search Engine Marketing works, how to evaluate its effectiveness and how you can leverage this powerful marketing tool to help your business grow. Andrew is a Search Evangelist for Microsoft Canada. He is responsible for educating, promoting and evangelizing the Bing Ads platforms. This includes support for Bing Ads Web, Bing Ads Editor, Bing Ads Intelligence, API and the various social media platforms that Bing Ads is on. He also takes great pride in representing the users of Bing Ads. Prior to joining Microsoft, Andrew worked for a variety of technology companies from Google, Bell and Telus. Andrew holds a Bachelors in Engineering Science from the University of Western Ontario and MBA from University of Toronto.