Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and most reliable way to boost your website monetization. With this online advertising model, advertisers get the advantage of advancing their marketing tactics by paying each time users click on their online advertisement. Paid search ads are one of the common types of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How to earn money with Pay-per-click (PPC) advertising?

1. How to earn money with Pay-Per-Click (PPC) Advertising?
Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and
most reliable way to boost your website monetization. With this online advertising model,
advertisers get the advantage of advancing their marketing tactics by paying each time
users click on their online advertisement. Paid search ads are one of the common types
of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How
to earn money with Pay-per-click (PPC) advertising?
What is Pay-per-click (PPC) Advertising?
Before, jumping to our main topic, let’s get familiar with the actual meaning of Pay-per-
click (PPC) advertising.

2. PPC stands for per-per-click. It is an advertising model where for each ad click that takes
users to your site, you have to pay the search engine.
PPC provides you a grip on the traffic of search engines by bidding on specific keywords
and phrases. The cost of the clicks depends upon your budget and keyword
competitiveness.
How does Pay-per-click (PPC) advertising work?
In pay-per-click (PPC) advertising, advertiser bids on keywords or phrases. They create ads
targeting those keywords and pay each time when some user clicks on that
advertisement. These ads appear on the search engine result page and on other websites.
The main objective of per-per-click advertising is to drive traffic to the website of the
advertiser and generate sales and leads.
Below is the two Pay-per-click (PPC) ads model:
 Bid-based model: In the Bid-base model, bidding is done on particular keywords and
phrases by the advertisers that are relevant to their target audience. The advertiser
with the highest bid and most relevance is shown in the user’s search. The highest bid
and most relevant ad is likely to be shown in the SERP ranking. This model is typically
used for Search engine advertising which is highly effective and targeted.
 Flat-rate model: In the Flat-rate model, the publisher and advertiser negotiate on a
fixed amount that the advertiser will pay per click. This type of model is mostly used
for display ads on the website where the advertiser pays a fixed amount for a set
number of impressions or clicks.
What is Google Ads?
Google Adwords is a Google per-pay-click (PPC) platform that promotes various
businesses on its platform and helps them to gain visibility.

3. The search ad which appears on the top of the search engine result page (SERP) is the
most common type of Google Adwords. These Adwords are relevant to the advertisers’
products and services. To know more about Google Adwords, you can read our other blog.
Google Adwords is an effective way for driving relevant and distinctive internet traffic to
your website.
Also read: How Google Adwords work?
How does Google ads work with pay-per-click (PPC) advertising?
Google Ads is a platform that allows advertisers to create ads and bid on particular
keywords or phrases that are relevant to their targeted audience. When a user, searches
with those specific keywords on Google, the Google search engine displays those ads that
are based on the advertiser’s ad relevance and bid.
The advertiser only pays when some users click on their ads, that’s why it is called pay-
per-click (PPC) advertising. Advertisers can also target geographical location, particular
demographics, or any other criteria that ensure, their ads must see by the ideal audience.
Google ads come with tracking tools that help advertisers to measure the effectiveness
of their ad campaign and optimize their marketing strategies over time.
How to incorporate pay-per-click advertising with Google ads?
 First, set up your Google ads account.
 Create an ad campaign.
 Select your target audience.
 Select relevant keywords and phrases.
 Create your ads group on the basis of particular themes and topics.
 Fix your bidding amount.
 Launch your ad campaign and monitor, its results.
 Optimize and monitor your ad campaign.
Tips to do an effective pay-per-click (PPC) advertising keyword research
 Identifying the goals that you want to achieve with Pay-per-click (PPC) advertising.
 Prepare an initial list of keywords for your business niche.
 Incorporate using keyword research tools like SEMRush, Google Keyword Planner,
Ahrefs, etc.

4.  Evaluate the level of competition and search volume for each keyword.
 Select specific and relevant keywords.
 Also, use negative keywords.
 Group the selected keywords in a specific theme.
 Monitor and adjust keyword performance and strategies time-to-time.
Type of pay-per-click (PPC) ads
1. Search ads
Definition Working Benefits
Search ads are the first
and ‘OG’ type of Google
ads.
You bid on the keyword
relevant to your offer, so
when search for that
keyword on Google, your
ad will appear at the top
of the SERP
These types of ads are
beneficial for businesses
that want to drive leads
and purchases.
2. Display ads

5. Definition Working Benefits
These are image-based
ads that appear passively
on websites in the
Google display network
(GDN) when people
browse them.
These ads are shown to
the audience whom you
want to show. In these
types of ads, you target
placements, audiences,
and topics instead of
keywords.
They help in increasing
brand awareness by
receiving highly relevant
impressions.
3. Shopping ads
Definition Working Benefits
These types of ads are
important for any
business that sell
products. You usually see
such types of ads on the
These types of ads are
survived off the product
feed of the searcher’s
intent. The shopping
feed shows all product
information, attributes,
It is best for increasing
sales online for
eCommerce advertising.

6. shopping and search tab
on Google.
color, price, quantity,
and more.
Advantages of Pay-per-click (PPC) advertising
These are some of the advantages of Pay-per-click (PPC) advertising:
1. Targeting audience
You can target the audience with Pay-per-click (PPC) advertising based on their
topic, demography, location, interest, etc. The targeting level ensures that your
ads only appear in front of the right people and increases your chances of
converting them into customers.
2. Fast results
With Pay-per-click (PPC) advertising you can easily generate leads quickly and
showcase your website in front of the online diaspora. PPC and Google ads give
you faster results in just one day. Hence, Pay-per-click (PPC) advertising is ideal for
those businesses that need faster results.
3. Quick A/B Testing
A/B Testing is an experimenting process that allows you to test multiple versions
of your website or advertisement and check which one is performing better. Pay-
per-click (PPC) advertising allows you to check the different versions of ads and

7. check their clicks and conversions rate and you can also continuously optimize your
ads for more clicks.
4. Shown above organic results
Pay-per-click (PPC) advertising results always appear at the top of the SERP
ranking. You don’t need to worry about your Pay-per-click (PPC) advertising ads
getting lost among the organic search results. Pay-per-click (PPC) advertising is the
center of attraction for potential customers.
5. Control over budget
Pay-per-click (PPC) advertising campaign is all about setting a budget that will help
you to stay on track and not overspend and it makes sure your ads are set up
perfectly for maximum results.
6. Intelligent marketing
With Pay-per-click (PPC) advertising, you can do conversion tracking and analytics
integration which provide data on keyword conversion, percentage, and cost. This
data is useful in understanding the importance of organic search value.
Also read: SEO vs PPC: Which One Has Better ROI?
Disadvantages of Pay-per-click (PPC) advertising
These are some of the disadvantages of Pay-per-click (PPC) advertising:
1. Quite expensive depending on the keywords

8. Pay-per-click (PPC) advertising is expensive when you especially target high-traffic
keywords. The average cost of Pay-per-click (PPC) advertising is $5k-$9k/month.
So, if you want to see a positive ROI create a well-planned strategy otherwise your
whole advertising budget will go down the drain without reaping your desired
results.
2. Difficult to maintain
Pay-per-click (PPC) advertising campaigns take time and effort to maintain. You
need to regularly track your ads and check whether they are performing well or
need any alteration. The maintenance of the Pay-per-click (PPC) advertising
campaign becomes more challenging when you are running multiple campaigns
simultaneously.
3. No guarantee sales
Pay-per-click (PPC) advertising does generate a lot of clicks but all those clicks do
not guarantee you sales. The conversion rate of Pay-per-click (PPC) advertising ad
clicks is 2-5% on average. To optimize the conversions into customers, you need to
add call-to-action buttons and a smart landing page design to your website to
attract their attention.
6 best ways to earn money with pay-per-click (PPC) advertising
Now, I hope you can get familiar with the fundament of the pay-per-click advertising
model. So, take a look at the 6 best ways to earn money with pay-per-click (PPC)
advertising.

9. 1. Earn money with pay-per-click (PPC) advertising using Google
AdSense
Google AdSense is an advertising network that is the easiest way to earn money
with pay-per-click (PPC) advertising. The website owners only need to register with
this advertising network and paste the code provided by Google AdSense on their
website. Google AdSense indeed is the best choice but it requires approval after
your registration. Your earning will increase with the most web traffic your website
earns.
You can earn up to $30/ 1000 visitors. If the advertiser’s company does affiliate
marketing, web hosting, and insurance niches, then you will earn up to $3-$5 per
click.
Also read: How Google AdSense works?
2. Earn money with pay-per-click (PPC) advertising with freelancing
A freelancing site such as Upwork and Fiverr helps you in finding high-paying
clients. But for this, you need good reviews and ratings on the freelancing platform.
You can purpose or recommend your services to your friends and neighbors.
However, you need some industry experience and put your effort and time into a
specific project.

10. As a freelancer, you can charge a specific percentage from the ad budget of the
client or charge on the basis of your value or performance.
3. Landing page development for pay-per-click (PPC) advertising
For a consistent outcome, you need a seamless combination of landing pages and
ads. You can earn money with pay-per-click (PPC) advertising by developing
converting landing pages for pay-per-click (PPC) advertisers. You need sufficient
knowledge for the use of landing page constructors.
You can earn up to $25-$100/hour as a landing page builder. Your earning will
depend on the developer’s expertise and the page’s complexity.
4. Creating ad copies for pay-per-click (PPC) advertisers
Pay-per-click (PPC) ad copies impact CTR (click-through rate), quality score, and
many other metrics. You needed to create a decent ad copy by following all the
rules and ad formats. You need to write good ad copy with consistent use of proper
keywords, thorough research, and transparency.
You can earn up to $40-$60/hour on average.

11. 5. Working as an In-House pay-per-click (PPC) advertising
professional
You can earn money with pay-per-click (PPC) advertising by working as an In-House
PPC working professional. As an In-House PPC advertising professional, you need
to work with a team and coordinate with other marketing and sales departments
for approving ads faster, create campaigns, suggest optimization, test landing
pages, and monitor existing campaigns.
There is a huge demand for an In-House PPC advertising professional in Google
ads, Microsoft, Facebook, and other PPC certifications. This profession guarantees
you a fixed salary and bonuses with medical insurance.
You can earn up to $50k/annum in the USA as an In-House PPC advertising
professional.
6. Writing articles to earn money with pay-per-click (PPC)
advertising
There are several top websites that pay a certain percentage of ad revenue to
content creators. Hence, a good writer can earn a passive income by using his/her
good writing skills in sales and marketing-related niches.

12. The digital industry needs content to attract traffic to the website of the advertiser.
As the website progresses, you’ll see an increase in the website’s ad revenue.
As an experienced writer, you can earn up to $300-$500 per article in the USA and
the niche average is $0.05-0.15 per word.
Ending note
I hope today’s blog on the topic – How to earn money with pay-per-click (PPC) advertising
is helpful and informative for you all. This field is quite lucrative and requires the ability
to align and adapt to current marketing trends. Genuine experience and certifications
help you in getting a stable income within a short period.
If you want to learn more about pay-per-click (PPC) advertising, you can join our
professional diploma in a digital marketing course at DOTNET Institute. In this course, we
teach you all the modules such as SEO, pay-per-click (PPC) advertising, content marketing,
AdSense& blogging, email marketing, Google Analytics, etc. You can avail the benefits of
our online course on digital marketing easily by clicking on the given link.
For more info click here: https://www.youtube.com/watch?v=ZHuZNrSo-3U
FAQs
1. What is digital marketing?
Digital marketing is a kind of online marketing that is primarily focused on the
device that is capable of connecting the wire which is smartphones, laptops,
computers, tablets, etc.
2. What is keyword research?
Keyword research can be defined as the process by which people find and analyze
search terms that enter into the search engine. This data is used for SEO.
3. How much can you earn from a digital marketing campaign?
In India, as a digital marketing executive, you can earn up to 2.0 LPA – 6.0 LPA.
4. How much we can spend on a PPC campaign?
The average cost of PPC is $5k-$9k/month.

13. 5. What are popular locations for advertising PPC ads?
Social media, search results, and third-party websites.
6. Name the factors that determine the PPC cost.
These 3 are the main factors that determine the PPC cost: Bid, Ad quality, and
Targeting.