Digital literacy among students is assessed, but their self-perception of skills does not always match reality. Each student's digital literacy starting point is unique, so support strategies must reflect this diversity. While academic staff are committed to enhancing opportunities for students, they may lack confidence in their ability to do so. Efforts focus too much on curriculum and not enough on supporting students outside of class time. Embedding digital literacy requires linking it to many institutional strategies and processes. Students must learn to self-evaluate, and institutions must help students use these evaluations to facilitate learning. Communicating employers' digital needs to students poses a challenge.