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Web 2.0 & Beyond

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Presentation on how travel & tourism marketing are affected by web 2.0 and what is coming next on the smart web also called web 3.0

Published in: Business, Technology, Design

Web 2.0 & Beyond

  1. 1. Web 2.0 & Beyond Joe Buhler Principal buhlerworks
  2. 2. Hype or Reality?
  3. 3. “in the beginning…” 1994ish - Web 1.0 emerges 2004ish - Web 2.0 emerges
  4. 4. “in the beginning…” 1994ish - Web 1.0 emerges 2004ish - Web 2.0 emerges
  5. 5. 1.0 vs 2.0
  6. 6. 1.0 vs 2.0 1.0 Publishing Personal websites Britannica Online Doubleclick Ofoto Directories (taxonomy)
  7. 7. 1.0 vs 2.0 1.0 2.0 Publishing Participation Personal websites Blogging Britannica Online Wikipedia Doubleclick GoogleAdWords Ofoto Flickr Directories (taxonomy) Tagging (“folksonomy”)
  8. 8. The Customer
  9. 9. YOU
  10. 10. User Generated Content
  11. 11. Blogging
  12. 12. Beyond the Blog Phenomenon
  13. 13. Beyond the Blog Phenomenon Blogs Messaging Social Software Wikis Folksonomies AJAX CMS (X)HTML RSS/Atom Service-Oriented Architecture SIP P2P MPLS
  14. 14. Push vs. Pull
  15. 15. High Accessibility up
  16. 16. Why to take note…
  17. 17. Why to take note… up • Internet usage • Specialist media • Cynicism towards “brands” • Cynicism towards traditional marketing
  18. 18. Why to take note… up • Internet usage • Specialist media • Cynicism towards “brands” • Cynicism towards traditional marketing
  19. 19. Nicely put…
  20. 20. Nicely put…
  21. 21. Travel 2.0
  22. 22. Collaboration Travel 2.0
  23. 23. Collaboration Speed Travel 2.0
  24. 24. Collaboration Speed Travel 2.0 Better Tools
  25. 25. Collaboration Speed Travel 2.0 Better Tools Transparency
  26. 26. Collaboration Speed Predictability Travel 2.0 Better Tools Transparency
  27. 27. Collaboration
  28. 28. Collaboration C2C
  29. 29. Collaboration C2C Customer to Customer
  30. 30. Collaboration C2C Customer to Customer WoM
  31. 31. Collaboration C2C Customer to Customer WoM Word of Mouth & Mouse
  32. 32. The best hotel for “me”
  33. 33. Let’s go together!
  34. 34. Here’s how we do it Integrated Planning, Coordinating & Sharing Experience Engaging and retaining customers throughout the trip lifecycle: Point of Inspiration Exchange Memories, Invite Discuss Next Trip Participants Share the Travel Research and Experience Discuss Options Share Organize and Make Itineraries Decisions Purchase Travel & Services* * TripHub assists customers with purchasing by providing intelligent and contextual links to partners.
  35. 35. Speed
  36. 36. Speed Web 1.0
  37. 37. Speed Web 1.0 Call an Agent
  38. 38. Speed Web 1.0 Call an Agent Web 2.0
  39. 39. Speed Web 1.0 Call an Agent Web 2.0 Search
  40. 40. Meta Search © 2006 PhoCusWright Inc. All Rights Reserved.
  41. 41. Intelligent tools
  42. 42. Intelligent tools
  43. 43. Beyond the browser © 2006 PhoCusWright Inc. All Rights Reserved.
  44. 44. Beyond the browser © 2006 PhoCusWright Inc. All Rights Reserved.
  45. 45. Beyond the browser © 2006 PhoCusWright Inc. All Rights Reserved.
  46. 46. Easy to use tools
  47. 47. Easy to use tools Tagging
  48. 48. Easy to use tools Tagging
  49. 49. Easy to use tools Tagging
  50. 50. Easy to use tools Tagging Clipping
  51. 51. Easy to use tools Tagging Clipping
  52. 52. Easy to use tools Tagging Clipping
  53. 53. Easy to use tools Tagging Clipping Personalizing
  54. 54. Easy to use tools Tagging Clipping Personalizing
  55. 55. Easy to use tools Tagging Clipping Personalizing
  56. 56. Easy to use tools Tagging Sharing Clipping Personalizing
  57. 57. Easy to use tools Tagging Sharing Clipping Personalizing
  58. 58. Easy to use tools Tagging Sharing Clipping Personalizing
  59. 59. Traveler tools
  60. 60. Traveler tools
  61. 61. Traveler tools
  62. 62. Traveler tools
  63. 63. How much to where? © 2006 PhoCusWright Inc. All Rights Reserved.
  64. 64. Maps, events, opinions © 2006 PhoCusWright Inc. All Rights Reserved.
  65. 65. It’s all about location © 2006 PhoCusWright Inc. All Rights Reserved.
  66. 66. and the perfect (pre) view © 2006 PhoCusWright Inc. All Rights Reserved.
  67. 67. and the perfect (pre) view © 2006 PhoCusWright Inc. All Rights Reserved.
  68. 68. and the perfect (pre) view © 2006 PhoCusWright Inc. All Rights Reserved.
  69. 69. enhanced by video
  70. 70. enhanced by video
  71. 71. now, take me there © 2006 PhoCusWright Inc. All Rights Reserved.
  72. 72. Transparency
  73. 73. Transparency Data
  74. 74. Transparency Data
  75. 75. Transparency Data
  76. 76. Transparency Data Pricing
  77. 77. Transparency Data Pricing Content
  78. 78. Transparency Data Pricing Content
  79. 79. Transparency Data Pricing Content
  80. 80. Transparency Data Pricing Content Imagery
  81. 81. Transparency Data Pricing Content Imagery
  82. 82. The poster child!
  83. 83. The poster child!
  84. 84. and why they’re used © 2006 PhoCusWright Inc. All Rights Reserved.
  85. 85. What’s coming next? Intelligent Agents
  86. 86. What’s coming next? Intelligent Agents
  87. 87. What’s coming next? Predictability Intelligent Agents
  88. 88. What’s coming next? Predictability Profiling Intelligent Agents
  89. 89. What’s coming next? Predictability Profiling Meta Search Intelligent Agents
  90. 90. What’s coming next? Predictability Profiling Meta Search Tag Cloud Matching Intelligent Agents
  91. 91. What’s coming next? Predictability Profiling Meta Search Tag Cloud Matching Click-stream analysis Intelligent Agents
  92. 92. Evolution Continues
  93. 93. Evolution Continues
  94. 94. Evolution Continues
  95. 95. Evolution Continues BEYOND…
  96. 96. What’s coming next?
  97. 97. What’s coming next? The Semantic Web
  98. 98. What’s coming next? The Semantic Web
  99. 99. What’s coming next? The Semantic Web
  100. 100. Lowest air fare search
  101. 101. Lowest air fare search
  102. 102. Lowest air fare search
  103. 103. Perfect trip planning Lowest air fare search
  104. 104. Perfect trip planning Lowest air fare search
  105. 105. Perfect trip planning The Total Vacation Experience Lowest air fare search
  106. 106. Beyond price. Personalized travel search based on 18 million opinions & over 1,000 web sites
  107. 107. to the experience.
  108. 108. to the experience.
  109. 109. to the experience.
  110. 110. to the experience.
  111. 111. What’s coming next?
  112. 112. What’s coming next? Fast. Fast. Fast.
  113. 113. What’s coming next?
  114. 114. What’s coming next? Mobile. Mobile. Mobile.
  115. 115. Recap of What’s Next
  116. 116. Recap of What’s Next Fast. Fast. Fast
  117. 117. Recap of What’s Next Fast. Fast. Fast Mobile. Mobile. Mobile
  118. 118. Recap of What’s Next Fast. Fast. Fast Mobile. Mobile. Mobile Information technologies are doubling every year, Accelerating, phenomenal growth.
  119. 119. Recap of What’s Next Fast. Fast. Fast Mobile. Mobile. Mobile Information technologies are doubling every year, Accelerating, phenomenal growth. Nanotechnology, biotechnology, nanoengineering,.. all will impact our realities.
  120. 120. Recap of What’s Next Fast. Fast. Fast Mobile. Mobile. Mobile Information technologies are doubling every year, Accelerating, phenomenal growth. Nanotechnology, biotechnology, nanoengineering,.. all will impact our realities. The Semantic Web
  121. 121. Recap of What’s Next Fast. Fast. Fast Mobile. Mobile. Mobile Information technologies are doubling every year, Accelerating, phenomenal growth. Nanotechnology, biotechnology, nanoengineering,.. all will impact our realities. Intelligent Agents The Semantic Web
  122. 122. Key Take Aways
  123. 123. Key Take Aways Look outside your world to appreciate what's happening.
  124. 124. Key Take Aways Look outside your world to appreciate what's happening. If its talked about on CNN its too late!
  125. 125. Key Take Aways Look outside your world to appreciate what's happening. If its talked about on CNN its too late! The majority of companies are not capitalizing on timely implementations of current and forward leaning technologies
  126. 126. Key Take Aways Look outside your world to appreciate what's happening. If its talked about on CNN its too late! The majority of companies are not capitalizing on timely implementations of current and forward leaning technologies Make expenditures with future realities in mind!
  127. 127. Key Take Aways Look outside your world to appreciate what's happening. If its talked about on CNN its too late! The majority of companies are not capitalizing on timely implementations of current and forward leaning technologies Make expenditures with future realities in mind! There's limited time. Deal with it!
  128. 128. Key Take Aways Look outside your world to appreciate what's happening. If its talked about on CNN its too late! The majority of companies are not capitalizing on timely implementations of current and forward leaning technologies Make expenditures with future realities in mind! There's limited time. Deal with it! No more ranking, only relevance developed by us. We will configure the web ourselves with no one controlling what we see.
  129. 129. Thank You! Jeb@buhlerworks.com www.buhlerworks.com

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