Cannes Cyber Lions 2011 — Winners and Trends

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Cannes Cyber Lions Winners and Trends 2011 presented at the Best Internet Conference 2011 in Tallinn Estonia by Cannes Cyber Lions jurymember and Creative Director Jakob Kahlen of Hello Monday.

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Cannes Cyber Lions 2011 — Winners and Trends

  1. 1. WINNERS &TRENDSCANNES CYBERLIONS 2011JAKOB KAHLEN — BEST INTERNET 2011 CONFERENCE, TALLINN — 29.09.11
  2. 2. HELLO!TERE!
  3. 3. AGENDAWHAT IMGONNA SHAREWITH YOU TODAY
  4. 4. AGENDA• WHO AM I• THE LIFE OF A CANNES JURY MEMBER• THE MAIN TRENDS OF CANNES CYBER LIONS 2011• THE 3 GRAND PRIX• OTHER DIGITAL TRENDS FROM CANNES
  5. 5. INTRODUCTIONWHOAMI
  6. 6. INTRODUCTIONJAKOB KAHLENCREATIVE DIRECTORHELLO MONDAY
  7. 7. JAKOB KAHLEN• 35 YEARS OLD• LIVING AND WORKING IN COPENHAGEN, DENMARK• TRAINED AS A GRAPHIC DESIGNER• WORKING WITH DIGITAL DESIGN & MARKETING SINCE 1996• CREATIVE DIRECTOR & PARTNER OF HELLO MONDAY
  8. 8. JAKOB KAHLEN• TEACHING DIGITAL MEDIA AT THE GRAPHIC ARTS INSTITUTE OF DENMARK• CHAIRMAN OF THE DIGITAL WEBSITE JURY AT CREATIVE CIRCLE, DENMARK• PART OF THE WEBBY AWARDS JURY• PART OF THE CANNES CYBER LIONS 2011 JURY
  9. 9. HELLO MONDAY• DIGITAL CREATIVE AGENCY• 20 EMPLOYEES — 5 PARTNERS• OFFICES IN: COPENHAGEN, AARHUS & NEW YORK• CONCEPTS, DESIGN & “CREATIVE CODE” (FRONT-END DEVELOPMENT)• WORKING FOR A WIDE VARIETY OF GREAT INTERNATIONAL BRANDS
  10. 10. HELLO MONDAYWE’VE DONESTUFF LIKE ...
  11. 11. LIFE OF LAUNCHGEORGE 1.10.11 APP STORE
  12. 12. HELLO MONDAYMORE...HELLOMONDAY.COM
  13. 13. CANNES JURYTHE LIFE OF ACANNES JURYMEMBER
  14. 14. 2011 CANNES CYBER LIONSTHE MAINTREND
  15. 15. SOFTWARE STORYTELLING
  16. 16. USEFULSOFTWARE STORYTELLING ENTERTAINING
  17. 17. USEFULSOFTWARE VALUE STORYTELLING ENTERTAINING
  18. 18. USEFUL PLATFORMS & COMMUNITIESSOFTWARE VALUE STORYTELLING ENTERTAINING
  19. 19. USEFUL PLATFORMS & COMMUNITIESSOFTWARE VALUE STORYTELLING ENTERTAINMENT SOFTWARE ENTERTAINING
  20. 20. USEFUL PLATFORMS & TOOLS FOR COMMUNITIES STORYTELLINGSOFTWARE VALUE STORYTELLING ENTERTAINMENT SOFTWARE ENTERTAINING
  21. 21. USEFUL PLATFORMS & TOOLS FOR COMMUNITIES STORYTELLINGSOFTWARE VALUE STORYTELLING ENTERTAINMENT LEAN BACK SOFTWARE ENTERTAINMENT ENTERTAINING
  22. 22. THE MAIN TRENDMADISON AVENUEMEETSSILICON VALLEY
  23. 23. THE 3 X GRAND PRIXLET’S LOOK ATTHE 3GRAND PRIX
  24. 24. GRAND PRIX #1OLD SPICERESPONSCAMPAIGN GRAND PRIX
  25. 25. OLD SPICEFROM VIRAL VIDEO TO VIRAL PHENOMENON
  26. 26. OLD SPICE RESPONS CAMPAIGNWHATWELLWRITTEN, FUN AND PERSONAL VIDEO RESPONSES TO HUNDREDS OF PEOPLETWEETING AND TALKING ABOUT “THE OLD SPICE GUY”THE IDEAINTERACTING WITH USERS TO KEEP THE BUZZ OF THE CAMPAIGN ALIVETHE BRILLIANCEMAKING DIRECT INTERACTION TO USERS FASCINATINGAND WORTH SPREADING
  27. 27. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=FD1WQPGN5AG
  28. 28. GRAND PRIX #2PAY WITHATWEET GRAND PRIX
  29. 29. PAY WITH A TWEETWHATA SOCIAL CURRENCY PAYMENT PLATFORMTHE IDEAPLATFORM FOR LETTING PEOPLE PAY FOR YOUR DIGITAL GOODS WITH A TWEETTHE BRILLIANCEA LOT OF PEOPLE TRIED TO DO A MICRO PAYMENT SOLUTIONTHESE GUYS HAVE SUCCEDED
  30. 30. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=4BGZGGVVQZQ
  31. 31. GRAND PRIX #3GOOGLEWILDERNESSDOWNTOWN GRAND PRIX
  32. 32. WILDERNESS DOWNTOWNWHATPERSONALIZED MUSIC VIDEO EXPERIENCE FOR ARCADE FIREDEMONSTRATING GOOGLE CHROMES TECHNICAL CAPABILITIESTHE IDEAYOUR HAVE TO DOWNLOAD CHROME TO GET THE FULL EXPERIENCETHE BRILLIANCEMAKE A BROWSER INTERESTING TO ORDINARY PEOPLE
  33. 33. WATCH IT ONLINE HERE: HTTP://VIMEO.COM/18750665
  34. 34. SOFTWARE STORYTELLING PAY WITH A WILDERNESS OLD SPICE TWEET DOWNTOWN RESPONS CAMPAIGN
  35. 35. TRENDS AT 2011 CANNES CYBER LIONSOTHERINTERESTINGTRENDS
  36. 36. TENDENCIESGETTING CREATIVEWITHTHE PRODUCTS
  37. 37. GETTING CREATIVE WITH THE PRODUCTSGOOGLECHROMESPEEDTESTS SILVERBBH NEW YORK
  38. 38. GOOGLE CHROME SPEEDTESTSWHATA VIDEO WITH A SERIES OF EXPERIMENTS TO SHOW HOW FASTGOOGLE’S CHROME BROWSER ISTHE IDEACREATING A SENSATION THAT WILL SPREAD THROUGH VARIOUSCHANNELS SIMPLY BECAUSE IT’S FASCINATING TO WATCH
  39. 39. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=NCGQDJIOTG0
  40. 40. GETTING CREATIVE WITH THE PRODUCTSBINGDECODINGJAY-Z SILVERDROGA 5 NEW YORK
  41. 41. BING DECODING JAY-ZWHATA GAME-LIKE EXPERIENCE TO FIND THE PAGES OF JAY-Z’S NEW BOOKUSING MISCROSOFTS SEARCH ENGINE BINGTHE IDEAEXPOSE JAY-Z’S DEDICATED FANS TO BINGTHE BRILLIANCETHE PROJECT CREATED A LOT OF BUZZ DUE TO IT’SORIGINAL IDEA AND GREAT EXECUTION
  42. 42. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=XNIC4WF8AYG
  43. 43. GETTING CREATIVE WITH THE PRODUCTSPAUSETHE HUMANJUKEBOX BRONZEÅKESTAM HOLST, STOCKHOLM
  44. 44. PAUSE THE HUMAN JUKEBOXWHAT?DIGITALLY BACKED EVENT TO PROMOTE PAUSE AS A PROVIDER OF“COSTUMIZED HIFI SOLUTIONS”THE IDEA?DEMONSTRATE AND FASCINATETHE BRILLIANCE?CREATING A SENSATION THAT WILL SPREAD THROUGH VARIOUSCHANNELS SIMPLY BECAUSE IT’S FASCINATING
  45. 45. WATCH IT ONLINE HERE: HTTP://VIMEO.COM/19174313
  46. 46. TENDENCIESSOCIALSOFTWARE
  47. 47. SOCIAL SOFTWAREPAY WITH A TWEET· SOCIAL CURRENCY PLATFORM· OPEN TO EVERYONE
  48. 48. SOCIAL SOFTWARERED BULLSTREET ARTVIEW BRONZELODUCCA, SAO PAOLO
  49. 49. SOCIAL SOFTWARERED BULLSTREET ART VIEW· BROWSE GOOGLE STREET VIEW· TAG & COMMENT PIECES· CURRATE EXHIBITION· SHARE WITH THE WORLD
  50. 50. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=R04GV1BETCA
  51. 51. SOCIAL SOFTWAREFOOTLOCKERSNEAKERPEDIA GOLDSAPIENT NITRO, LONDON
  52. 52. SOCIAL SOFTWARESNEAKERPEDIA· CROWD-SOURCED SNEAKER ARCHIVE & COMMUNITY· LAUNCHED IN PRIVAT BETA· SPONSORED BY FOOT LOCKER· OWNED BY THE PEOPLE· 6.7 M. FANS
  53. 53. SOCIAL SOFTWAREHEINEKENSTARPLAYER GOLDAKQA, LONDON
  54. 54. SOCIAL SOFTWAREHEINEKENSTARPLAYER· LIVE SOCCER BETTING APP· ADDING A LAYER TO THE GAME· MAKING TV WATCHING SOCIAL
  55. 55. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=XP5YYSEZUB8
  56. 56. TENDENCIESGETTING CREATIVEWITH APPS
  57. 57. GETTING CREATIVE WITH APPSAIRWALKPOP-UPSTORE BRONZEY&R, NEW YORK
  58. 58. AIR WALK POP UP STOREWHAT?“INVISIBLE” AUGMENTED REALITY SMARTPHONE STORETHE IDEA?ENGAGING THE SNEAKER/SKATER COMMUNITY USINGSCARECITY AND TECH BUZZ
  59. 59. WATCH IT ONLINE HERE: HTTP://VIMEO.COM/17779710
  60. 60. GETTING CREATIVE WITH APPSRENAULTESPACE360 GOLDPUBLICIS CONSEIL, PARIS
  61. 61. RENAULT ESPACE 360WHAT?VIRTUAL DRIVE IN RENAULT ESPACETHE IDEA?LETTING THE USERS EXPERIENCE THE CAR 360 BY USING THEGYROSCOPE BUILT INTO THE IPAD
  62. 62. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=Y4KW52ALMUS
  63. 63. TENDENCIESWIRED REALITY.THE POWER OFREAL TIME.
  64. 64. WIRED REALITYUNIQLOLUCKYCOUNTER BRONZEDENTSU, TOKYO
  65. 65. UNIQLO LUCKY COUNTERWHATA BANNERCAMPAIGN TO PROMOTE THEIR NEW ONLINE STORETHE IDEATHE MORE PEOPLE TWEET ABOUT A PRODUCT,THE LOWER THE PRICE FOR EVERYBODY
  66. 66. UNIQLO - LUCKY COUNTERWATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=AIHQBDRDBDI
  67. 67. WIRED REALITYEOS MAGAZINETALKINGTREE SHORTLISTHAPINESS, BRUSSEL
  68. 68. EOS MAGAZINE TALKING TREEWHATA TREE CONNECTED TO SOCIAL MEDIA VIA CENSORS.CAMPAIGN FOR A BELGIUM WILD LIFE MAGAZINE.THE IDEAWHAT IF A TREE COULD TELL YOU VIA SOCIAL MEDIA HOW IT WAS FEELING
  69. 69. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=NGBPXMN-DG0
  70. 70. TENDENCIESUSERSASCO-CREATORS
  71. 71. GOOGLE / WILDERNESS DOWNTOWN
  72. 72. USERS AS CO-CREATORSSKITTLESSUPER MEGARAINBOW UPDATER SILVERGOOGLE CREATIVE LABSB-REEL
  73. 73. SKITTLES SUPER MEGA RAINBOW...WHAT?WRITE YOUR STATUS UPDATE THROUGH SKITTLES AND HAVE IT READ ALOUD BY AREAL PERSON ON YOUR FACEBOOK WALLTHE IDEA?MAKE STATUS UPDATES RELATED TO SKITTLES FUN AND SHARABLE
  74. 74. WATCH IT ONLINE HERE: HTTP://VIMEO.COM/21979182
  75. 75. USERS AS CO-CREATORSYOU TUBELIFE IN A DAYTOASTER, LONDON
  76. 76. YOUTUBE LIFE IN A DAYWHAT?YOU TUBE ASKS THEIR COMMUNITY TO DOCUMENT A SPECIFIC DAY. TOGETHERWITH RIDLEY SCOTT THE THOUSANDS OF SUBMISSIONS IS EDITED TOGETHERTO A FEATURE FILMTHE IDEA?SHOW THAT YOU TUBE COVERS THE WHOLE WOLRD WITH MOVING IMAGES.ENGAGING AN ACTIVE COMMUNICTY EVEN FURTHER AND LETTING THEMBE PART OF SOMETHING BIG
  77. 77. WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=BT_UMBHMYZG
  78. 78. NOW IT’S YOUR TURN...ANYQUESTIONS?
  79. 79. THANK YOU!THANKYOU FORNOTLEAVING!
  80. 80. GET IN TOUCH...NÄGEMISENITWITTER @JAKOBKAHLENMAIL JAKOB@HELLOMONDAY.COMWWW WWW.HELLOMONDAY.COM

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