Contextual Design: Creating the Anytime Everywhere Experience

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Joe Johnston's talk from Future Insights Live 2014 in Las Vegas: "Understanding who your user is only half the battle – you need to know how they'll be using your site, where they are and what they want at that moment in time. Learn how contextual design can help enhance your experience and find out how other companies are beginning to explore these kinds of interactions."

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Contextual Design: Creating the Anytime Everywhere Experience

  1. 1. JOE JOHNSTON Director of User Experience
 Director of R&D Universal Mind
 universalmind.com
 joe.johnston@universalmind.com
 https://medium.com/@merhl
 @merhl
 I like candy.
  2. 2. JOE JOHNSTON Director of User Experience 
 Director of R&D Universal Mind
 universalmind.com
 joe.johnston@universalmind.com
 https://medium.com/@merhl
 @merhl
 I like candy.
  3. 3. JOE JOHNSTON Director of User Experience 
 Director of R&D Universal Mind
 universalmind.com
 joe.johnston@universalmind.com
 https://medium.com/@merhl
 @merhl
 I like candy.
  4. 4. CONTEXTUAL DESIGN
  5. 5. WHAT IS IT? Broadly, context can be defined as ‘the interrelated conditions in which something exists or occurs’  WHAT THE HELL DOES THAT MEAN?
  6. 6. WHAT IS THE USER TRYING TO ACCOMPLISH AT 
 THAT MOMENT. 3 KEY THINGS MAKE UP CONTEXTUAL DESIGN WHERE ARE THEY TRYING TO ACCOMPLISH IT. WHAT ARE THEY TRYING TO ACCOMPLISH IT ON.
  7. 7. The back story, how did we get here. MOBILE FIRST RESPONSIVE WEB DESIGN CONTEXTUAL DESIGN
  8. 8. sidebar... SoLoMo!
  9. 9. So Lo Mo The integration of social networks with inherent mobile location features, including Sensors and Data. Sensors Data
  10. 10. ANYTIME AND EVERYWHERE • Source: “The New Multi-screen World: Understanding Cross-platform Consumer Behavior,”Google, August, 2012, 
 http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
  11. 11. SEAMLESSLY WORK TOGETHER • Source:apple.com iOS 8 
 https://www.apple.com/ios/ios8/continuity/
  12. 12. • Source: “When People Use Different Devices,” Luke Wroblewski, November 22, 2011 READ IT LATER (NOW POCKET) IPHONE USERS WorkMorning CommuteCommute Evening
  13. 13. • Source: “When People Use Different Devices,” Luke Wroblewski, November 22, 2011 READ IT LATER (NOW POCKET) IPAD USERS Commute EveningWork CommuteMorning
  14. 14. AUDIO IS CONTEXT, SO LISTEN UP.
  15. 15. YOUR CALENDAR IS CONTEXT.
  16. 16. LOCATION IS CONTEXT. RT @andrewmaier: .@gem_ray I wish the iPhone dictionary was location aware so it'd pick up street names. • Source: Andrew Maier @andrewmaier, Twitter, May 7th, 2012.
  17. 17. • Source: Nielsen Connected Devices Study Q2 2012 THE LIVING ROOM IS CONTEXT.
  18. 18. DEVICE IS CONTEXT.
  19. 19. DON’T REMOVE CONTENT, PROGRESSIVELY ENHANCE IT.
  20. 20. MULTI-SCREEN CONTEXT Precious, a studio based in Hamburg, Germany published a collection of additional multiscreen categories and scenarios to help understand and define strategies for the multiscreen world. • Source: http://uxmag.com/articles/designing-for-context-the-multiscreen-ecosystem
  21. 21. IPAD TABLE
  22. 22. A FEW THINGS TO REMEMBER MOBILE ≠ LOW DOWNLOAD SPEED CONTEXT ≠ INTENT BIG MOTHER ≠ BIG BROTHER
  23. 23. THE “JUST RIGHT” EXPERIENCE Just Right Satisfaction THE GOLDILOCKS PRINCIPLE • Source: http://en.wikipedia.org/wiki/Goldilocks_principle
  24. 24. WEAR THE USERS SHOES
  25. 25. DOGFOODING
  26. 26. HOW IS IT USED TODAY?
  27. 27. BABY CARROTS APP In it, you play as a helmeted dude, riding a rocket-powered shopping cart that's REALLY powered by baby carrots.
  28. 28. PAY WITH SQUARE Geo Based payment
  29. 29. FASHION LIKE Fashion retailer C&A in Europe started a new initiative called Fashion Like allows people to 'like' certain items of clothing on the company's Facebook page, and these clicks are collected and displayed on the relevant clothes rack in real-time.
  30. 30. GOOGLE NOW CARDS An intelligent personal assistant developed by Google. It passively delivers information to the user that it predicts they will want, based on their search habits.
  31. 31. ALLRECIPES AllRecipes is an example of a continuous multiscreen experience.
  32. 32. HOW WILL IT BE USED?
  33. 33. CHAMELEON LAUNCHER Chameleon is an Android Tablet Home Screen that changes to fit your lifestyle. Chameleon Home Screens can be set up based on GPS locations, WiFi networks and time ranges, allowing you to define which Home Screen is the most relevant for the situation.
  34. 34. ESTIMOTE BEACONS. Simply stick the sensors in any physical place — such as your retail store — and your app users will benefit from personalized micro- location based notifications and actions when they walk in to your venue or interact with your products.
  35. 35. DISNEY MAGIC BANDS MagicBands and cards are all-in-one devices that serve as your “ticket,” “room key” and more. With a MagicBand on your wrist or a card in your pocket, you’ll travel lighter throughout your vacation.
  36. 36. HUMIN Humin combines contacts, dialing and voicemail into one app, and uses contextual information to predict who your most important contacts are, and who you are most likely to want to connect with at any given time.
  37. 37. MYO MYO lets you use the electrical activity in your muscles to wirelessly control your computer, phone, and other favorite digital technologies. With a wave of your hand, MYO will transform how you interact with your digital world.
  38. 38. HAPPY, HAPPY, HAPPY
  39. 39. thank you. joe.johnston@universalmind.com
 https://medium.com/@merhl
 @merhl


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