This video is the result of a consulting report we did as part of a class on e-commerce. The goal was to assess a multichannel retailer’s business and present this in a ‘consulting style’.
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
Skyline Indy's Get Socialized June 2010 (Power Point Version)Erik Deckers
I had a chance to give a presentation with Kyle Lacy (Brandswag), Daniel Herndon (RedWall Live), and David Miller (CMV Mobile) for Skyline Indianapolis, a tradeshow display company.
This presentation was created as a final project for my New Media Marketing Class - It is a detailed analysis on the successful and not-so-successful aspects of GoPro's marketing strategy.
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
Skyline Indy's Get Socialized June 2010 (Power Point Version)Erik Deckers
I had a chance to give a presentation with Kyle Lacy (Brandswag), Daniel Herndon (RedWall Live), and David Miller (CMV Mobile) for Skyline Indianapolis, a tradeshow display company.
This presentation was created as a final project for my New Media Marketing Class - It is a detailed analysis on the successful and not-so-successful aspects of GoPro's marketing strategy.
MoPub's quarterly Mobile Programmatic Trends report explores the current state of the mobile programmatic landscape. The report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from mobile applications, advertisers, and demand side platforms on MoPub Marketplace, one of the world’s leading advertising exchanges for mobile apps.
The Q3 2015 report focuses on the uncharted inventory opportunity, Q4 holiday outlook, and the idea that moments continue to matter on mobile.
How To Maximise ROI With Creative OptimizationironSource
Linh Le, Kongregate's Senior Marketing Manager speaking at our Developer Series at China Joy 2017 on how best to use creative optimization to supercharge UA efforts for developers.
Advised Best Buy on a global pricing strategy. While identifying prior to that the key pricing decisions the company has made in recent years.
Showrooming is the consumer practice of visiting a brick-and-mortar store to view a product—then purchasing the product online. While many individuals still prefer buying merchandise they can see and touch, just as many will make their purchase decisions based on lower prices through online retailers. Local stores essentially become showrooms for online shoppers.
Recommendations on how Best Buy could go forward and grow its business profitably were suggested as part of the project's final presentation.
A guide for publishers - Maximising advertising revenueMenadex
Maximising revenue gains is every publisher’s goal, and this objective goes hand in hand with advertiser needs to achieve a high ROI through their advertising
The communications aspect of Channel Marketing being presented from a Digital Marketing Segmentation perspective for companies to consider 'where' on the internet their target market segments reside and to ensure processes are in place to maximise communication and engagement
Global Mobile Programmatic Trends: Q1 2016 TrendsMoPub
This report examines trends in mobile programmatic advertising observed on MoPub Marketplace -- the world's leading mobile programmatic exchange -- in Q1 2016. Key themes include advertising spend around major events, the use of high impact ad formats, and growth in EMEA and APAC.
Abstract – Canon, one of the most trusted brands in the world of photography and digital camera (consumer electronics good sector), has maintained its brand image for decades. Though, originally founded in Tokyo, Japan in 1937, it has opened its subsidiary in India in 1997 as Canon India Private Limited. Canon has several products, namely copier, projector, printer etc. However its most renowned products are digital cameras (Fig. 0.1) and in this present report, analyses are limited to digital camera sector where Canon has several variants. Through its innovation by research, Canon has been producing world class digital cameras decades after decade and attracted numerous consumers throughout the globe. Its brand image is so powerful, that consumers find no reason in changing the brand. In the present report discussions are made on its brand equity, brand building, positioning, new product lines, competition with its peers and Canon India’s pricing strategy and effort to bolster its world class brand image.
MoPub's quarterly Mobile Programmatic Trends report explores the current state of the mobile programmatic landscape. The report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from mobile applications, advertisers, and demand side platforms on MoPub Marketplace, one of the world’s leading advertising exchanges for mobile apps.
The Q3 2015 report focuses on the uncharted inventory opportunity, Q4 holiday outlook, and the idea that moments continue to matter on mobile.
How To Maximise ROI With Creative OptimizationironSource
Linh Le, Kongregate's Senior Marketing Manager speaking at our Developer Series at China Joy 2017 on how best to use creative optimization to supercharge UA efforts for developers.
Advised Best Buy on a global pricing strategy. While identifying prior to that the key pricing decisions the company has made in recent years.
Showrooming is the consumer practice of visiting a brick-and-mortar store to view a product—then purchasing the product online. While many individuals still prefer buying merchandise they can see and touch, just as many will make their purchase decisions based on lower prices through online retailers. Local stores essentially become showrooms for online shoppers.
Recommendations on how Best Buy could go forward and grow its business profitably were suggested as part of the project's final presentation.
A guide for publishers - Maximising advertising revenueMenadex
Maximising revenue gains is every publisher’s goal, and this objective goes hand in hand with advertiser needs to achieve a high ROI through their advertising
The communications aspect of Channel Marketing being presented from a Digital Marketing Segmentation perspective for companies to consider 'where' on the internet their target market segments reside and to ensure processes are in place to maximise communication and engagement
Global Mobile Programmatic Trends: Q1 2016 TrendsMoPub
This report examines trends in mobile programmatic advertising observed on MoPub Marketplace -- the world's leading mobile programmatic exchange -- in Q1 2016. Key themes include advertising spend around major events, the use of high impact ad formats, and growth in EMEA and APAC.
Abstract – Canon, one of the most trusted brands in the world of photography and digital camera (consumer electronics good sector), has maintained its brand image for decades. Though, originally founded in Tokyo, Japan in 1937, it has opened its subsidiary in India in 1997 as Canon India Private Limited. Canon has several products, namely copier, projector, printer etc. However its most renowned products are digital cameras (Fig. 0.1) and in this present report, analyses are limited to digital camera sector where Canon has several variants. Through its innovation by research, Canon has been producing world class digital cameras decades after decade and attracted numerous consumers throughout the globe. Its brand image is so powerful, that consumers find no reason in changing the brand. In the present report discussions are made on its brand equity, brand building, positioning, new product lines, competition with its peers and Canon India’s pricing strategy and effort to bolster its world class brand image.
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
With the proliferation of e-Commerce platforms making it easier that ever to sell products online, it is increasingly difficult for brands to stand out.
In this week's webinar, Ogilvy Consulting's Pierre Kremer will take us through the retailing landscape and how brands can matter in e-Commerce.
Master Class - Digitally Native Vertical Brands with Hassan Yassine, GAIACollective Academy
Hassan Yassine, Co-founder and CMO of GAIA Design, shares some characteristics of Digitally Native Vertical Brands and his experience building one in an Emerging Market such as Mexico.
Nikon camera ppt for marketing guys which includes sector, company,product information as well as some of the marketing phenomenons such as stp, plc,consumer buying behaviour, sales forecasting etc. Hope it helps in your projects & in increasing knowledge.
How To Beat Competition In Retail Business PowerPoint Presentation SlidesSlideTeam
How To Beat Competition In Retail Business PowerPoint Presentation Slides uses cutting-edge design practices and information collected by industry experts. Use this PowerPoint template deck to represent retail industry competition analysis. Showcase how your organization can gain a competitive edge within the retail market. Our PPT slideshow helps you in consolidating and communicating insights. Employ this retail sector PowerPoint presentation to demonstrate the sources of competitive advantage. Devise strategies for each source. For instance, illustrate the service location strategy of global expansion. Similarly, elucidate the barriers to entry, and first-mover advantage. Utilize this retail market competition PPT layout to portray sample strategies. Describe the generic strategies for your organization to gain a competitive advantage. These include Porter’s cost leadership strategy, differentiation strategy, and focus strategy. Since these are not limited to a particular market, retail professionals from all domains can use this presentation. So, hit the download icon and begin personalization instantly. Our How To Beat Competition In Retail Business PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/2JLA3Vq
Footfall or footfall attribution, the number of people entering a store or shopping area in a given time, is an essential indicator of how successful a brand is at bringing people into their brick and mortar stores. Brand awareness and reach of advertising are the basis of advertising, the crucial link for ROI measurement and conversion to in-store sales is footfall attribution.
Segmentation Strategies for Mobile MarketersCleverTap
Join YouAppi & CleverTap in an in-depth discussion on the best practices in segmenting your users to drive ROI. Learn effective engagement and re-engagement techniques, plus view case studies where cutting-edge companies have successfully implemented these strategies.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
9. Point and Shoot cameras challenged to survive the Smartphones Sales decreased from $2.4 billion in 2008 to just $1.9 billion in 2011* Big brands are facing this challenge and coming out with new solutions *Market Research NPD group
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12. STEP 1: Setting up a new cow Proposition Brand image Channel logistics New idea Inventory management
13. New Proposition Various, diversified products to non segmented customer Focus on an specific range of cameras and equipment for a particular segmented target. Jessops has a established position in the UK market Exclusive offer only from Jessops Technical advice reputation
15. Target: Young professionals 21- 35 years old, who are looking for a camera better than their mobile phone. Online : Campaign Offline: -Newspapers -Tube (touristy stations)
16. Changing logistics Centralise to flagship store in London to optimize volume traffic in both online/offiline shop Online customer In-Store customer
17. Marketing Jessop's image will transform from a simple retailer to the bridge between customer and brands. Making the customers to visit the flagship store to touch and feel the product (experience).
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19. Other channels Trade - in platform channel 1. A seller bring in the item to sell to the store. 2. Receive cash credit to purchase from Jessops products. Jessop’s role: Product Assessment Provide warranty - 2nd hand buyer (2 years).
24. Beginner Professional Start. By taking a picture with a camera (mobile/digital) and upload it. Progress . 1. Purchases at Jessops 2. Measure photographic activity online: pictures uploaded on social networks, comments. 3. Get points 4. Progress: Jessops unlock content. Offers additional equipments 5. Developing skills in photography. Professional Photographer path’s life
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26. Sales relates Awareness ABOVE EXPECTATIONS Consider extra investment to accelerate expansion and capture quick win opportunities. K factor (viral factor) Monthly and daily active users for the website and game New to returning users ratio Average monthly revenue per customer Customer Engagement ON TRACK Continue with plans and use KPI’s to spot business oportunities DSLR share of sales (value & volume) Jessops DSLR market share UK Target Demographic (% of total customers) Segmentation Performance DECREASING Find out problems and review segmentation strategy accordingly . Average order value Sales per channel (value & volume) Profitability (% of operational sales) Days of Inventory No. of out of stocks Order Conversion rate per online campaign Traffic from offline to online Jessops market share UK Business Performance Actions KPI’s Measurement