Google Shopping conversions are up to 2x higher than traditional search conversions. As a result, cost per clicks have continued to grow for Google Shopping while stabilizing for traditional search. Advertisers are bidding aggressively for Google Shopping placements since the revenue from clicks is 74% higher compared to traditional search. Shopping also generates 39% more revenue for Google than text ads alone on product pages. New bidding strategies are needed for Shopping to maximize bottom line profitability given differences in traffic and revenue reactions to bid changes.