The document outlines a launching plan to attract 15 million audience and 5 million active users to a new interest-based chat app called Mocha. It describes the target profile as 16-25 year olds living in urban and suburban areas who are digitally savvy and open to new tech. The big idea and campaign is to help people "Find Your Tribe" by connecting with others who share their specific interests. The plan has two phases: an initial 3-week awareness campaign using YouTube and social media videos portraying people connecting over shared interests, followed by a 4-week engagement phase to drive trials through promotions and direct introductions on digital and merchant channels.
Jen Begeal - Digital Marketing Portfolio 2017 Jen Begeal
Digital marketing portfolio from a digital marketing specialist with over 10 years of experience developing marketing strategy, creating engaging content and producing state-of-the-art live events.
Jen Begeal - Digital Marketing Portfolio 2017 Jen Begeal
Digital marketing portfolio from a digital marketing specialist with over 10 years of experience developing marketing strategy, creating engaging content and producing state-of-the-art live events.
How can you make your company and shows stand out on social media before, during and after MIPTV and MIPCOM? Planning ahead, creating dedicated content and engaging on all platforms are just a few of the tactics deployed by MIP Markets’ most social clients.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
Bagaimana mengoptimalkan sebuah social media campaign? Dalam pdf file ini, hal tersebut dijelaskan. Menggunakan materi yang juga digunakan sebagai bahan ajar saat sharing bersama di Lesehan Digital, 18 Januari 2018.
Silahkan dibaca dan download jika berminat :)
Take a look at our latest webinar, "Decoding Gen Z: Tailoring Education Marketing for the Next Wave," as we dive deep into understanding and engaging the most digitally native generation yet. From their unique characteristics and expectations to the strategic use of digital platforms and content, learn how to effectively connect with Gen Z students and shape the future of educational marketing. Whether it's leveraging video content, understanding their value-driven decisions, or navigating the influence of parental guidance, this webinar offers comprehensive insights to captivate this crucial demographic. Prepare for an in-depth exploration of Gen Z's impact on educational trends and how to forge meaningful connections for long-term relationships.
Fashion 2.0. exploring current social media trends from fashion business pers...Sanna Ketonen-Oksi
With web 2.0 businesses are stepping into an era with better appreciation of the business (1), more effective marketing (2), stronger networking (3) and value creation (4), i.e new kind of business thinking. Here some thoughts gathered related to how the small and medium sized fashion businesses could start / improve their social media presence. The presentation has been created during a Baltic Sea Region -funded Baltic Fashion project, at the campus of Novia University of Applied Sciences.
Instagram vs YouTube vs TikTok - Which platform to run your Influencer Market...Winkl
Are you a brand looking to execute some amazing influencer camapigns to market your product or service? Here is how to choose the right social media platform to run your campaigns on!
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Similar to SLEEP FOR THE WEEK - YOUNG MARKETERS ELITE DEVELOPMENT SEASON 4 (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
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- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
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With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
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The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
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In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
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Conversion funnel is the journey that search visitors go through on their way to an email
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For some buyers, research is the most important part when they have to buy a product.
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People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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2. Find ways to show EEAT
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SLEEP FOR THE WEEK - YOUNG MARKETERS ELITE DEVELOPMENT SEASON 4
1.
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15. LAUNCHING PLAN
OBJECTIVE
TARGET
CAMPAIGN
BIG IDEA
Attract 15,000,000 audience and
5,000,000 active users with Mocha –
Interest-based Chat App
Profile
16-25y.o., urban & sub-urban, digital
savvy, easy to adopt new tech
Geeking over specific interests (e.g.
popular manga series, new technologies,
etc.)
FIND YOUR TRIBE
16. LAUNCHING PLAN
Series of short videos:
- a musclebuilder is lifting heavy weight until
he sees his gay friend and can't help but
reveal his true way of communication
- a girl teen who is very girly and graceful at
school is slaying heads in a mobile game
with her friends
- a serious nicely dressed boy who can't help
but imitate gorrilas as a way to greet his
friend
CAMPAIGN IDEA: FIND YOUR TRIBE
Key
task
Key
hook
Channel Youtube true view, KOLs sharing, PR articles,
Facebook
PHASE 2 – ENGAGEMENT
(4 WEEKS)
Drive trial by promotion and direct product
introduction in merchants
Advisors in merchants
Digital, merchants, buildings, schools, etc.
PHASE 1 – AWARENESS
(3 WEEKS)
Trigger TA to find group of people having common
interests with them by dramatizing when people
find their tribe or the sense of belonging.
