Snapchat could provide opportunities for brands to connect with 13-25 year olds. It allows for direct connections to a large audience through its emphasis on visual, ephemeral content shared between friends. While still growing, Snapchat currently has over 100 million users, making it one of the top social media platforms for this demographic. Brands can explore opportunities on Snapchat by embracing its style of creative, imperfect self-expression and sharing compelling, exclusive stories and content in collaboration with users. Doing so can help build awareness, engagement, and favorability with young consumers.
Ready or not, change is coming. This week, Facebook launched Timeline preview for administrators of Facebook pages. On March 30, all Facebook brand pages will be forced to convert to the new layout if they have not opted in already. While the layout will provide a new user experience for your brand’s Facebook fans, the purpose of the social media platform remains the same: Engagement.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
How we watch TV is changing. With 90+ new shows launching this summer, entertainment brands are using social to tap new prospects in interesting ways. That and other July social updates from iris Worldwide!
iris Social Update: 2nd-Screen Viewing is Dead and How TV Shows are Killing i...Iris
July Platform Updates:
-Instagram Gets Clickable
-New from Facebook: Conversion Pixel & new App Ad Features
-Facebook’s Secret Study?
Special Update: ‘TV Everywhere’ is the new 2nd-Screen viewing & 5 Ways TV Shows are Piquing Interest through Social, from 'meeting' new viewers on Tinder to upping the ante on branded content.
How to "Do" Instagram for Brands in 10 StepsRon Schott
Instagram (and all image-based content) is becoming more and more important. How can brands take part in the fun? We offer 10 easy points brands can look to as they embark on the image-focused content adventure.
All facts/figured via Facebook/Instagram. All images via @ronschott
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q2 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
- musical.ly
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q3. Our latest Social Media Trends Report covers it all.
Ready or not, change is coming. This week, Facebook launched Timeline preview for administrators of Facebook pages. On March 30, all Facebook brand pages will be forced to convert to the new layout if they have not opted in already. While the layout will provide a new user experience for your brand’s Facebook fans, the purpose of the social media platform remains the same: Engagement.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
How we watch TV is changing. With 90+ new shows launching this summer, entertainment brands are using social to tap new prospects in interesting ways. That and other July social updates from iris Worldwide!
iris Social Update: 2nd-Screen Viewing is Dead and How TV Shows are Killing i...Iris
July Platform Updates:
-Instagram Gets Clickable
-New from Facebook: Conversion Pixel & new App Ad Features
-Facebook’s Secret Study?
Special Update: ‘TV Everywhere’ is the new 2nd-Screen viewing & 5 Ways TV Shows are Piquing Interest through Social, from 'meeting' new viewers on Tinder to upping the ante on branded content.
How to "Do" Instagram for Brands in 10 StepsRon Schott
Instagram (and all image-based content) is becoming more and more important. How can brands take part in the fun? We offer 10 easy points brands can look to as they embark on the image-focused content adventure.
All facts/figured via Facebook/Instagram. All images via @ronschott
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q2 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
- musical.ly
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q3. Our latest Social Media Trends Report covers it all.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
ROI doesn't have to be complicated or scary. Martha McCarthy Krueger (Co-Founder & CEO of The Social Lights) and Drew Gneiser (Training Manager) will discuss how to develop and manage integrated marketing campaigns that drive business results. This presentation will explore The Social Lights' work with Zombie Pub Crawl and emerging retail brands—uncovering how the social media strategy was developed to support specific business goals.
Three Key Takeaways
Learn the important questions to ask before a social media campaign even starts
See how to prioritize and keep track of all elements of a large campaign
Find out which strategies yielded the biggest ROI
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Branded Entertainment - Love at every sitepsambrakos
In an age where consumers are more powerful than ever, and have almost unlimited choices of how to spend their time, brands should stop trying to interrupt them, and instead should try to produce content that is appealing enough for people to want to watch on their own. Even more, brands should strive to produce content that consumers would want to recommend to their friends, and content that will get them involved and talking about it through social media. Brands should aim to produce advertising that is loved by their audiences.
Social Media News is me we poised to be the next big arenaReal-Time OutSource
There has been a lot of upheaval in the world of social media over the past handful of months. First Google Plus announced they were officially ending support for the platform, then Tumblr tried to one-up them by saying they were going to crack down on explicit content. Facebook is, as always, mired in controversy over mining user data, and allowing toxic groups to flourish on their platform.
With all of this going on, lots of people are looking for other ways to get their social media fix. And one website that's drawn a lot of folks is the relative newcomer MeWe.
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
iris Q1 Recap: Key Social Media Trends & UpdatesIris
Key News & Trends That Shaped Q1 in Social:
-Rethinking Facebook: New Tweaks for Making the Most of a new Mass Media Channel
-Newsjacking is Mainstream
-Storytelling Unfolds Across Platforms: paper, Tumblr Grows Up, & More
-Paid Social: New Opportunities for Making Stories Visible to the Right People
-Where have all the Teens gone?
-The Anti-Social Backlash?
-Plus-ing Up: Why Google+ is Next
Future of Social Media Presentation from 2015 IBRC Future of Social Congresscraig mack
This presentation was delivered in June 2015, giving my perspective on the Future of Social Media
For me the future of social lies in 3 areas.
More and more we will be putting the audience first to grow our business
Messaging, 1:1 and the niche will continue to grow, and brands will need to develop unique strategies for them
Real Time Marketing has changed, we’re now creating conversations and events through streaming, not just participating in conversations as they happen.
There is more to life than Facebook.
This all of course cannot happen organically, we need to spend (wisely) and each has role in the sale funnel, from the very top of awareness and brand building to direct selling.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
Ms Susan Moug's keynote speech 'The Promotion of Physical Activity - Everyone's Responsibility' at the SCPN's 'Be Active Against Cancer' conference, Tuesday 4th February 2014.
Dr Anna Campbell's keynote speech 'The Importance of Staying Active after a Cancer Diagnosis' at the SCPN's 'Be Active Against Cancer' conference, Tuesday 4th February 2014.
Căn hộ The Krista - căn hộ cao cấp thiết kế phong cách singapore tại TP.HCM, giá gốc chủ đầu tư 19tr/m2 + ưu đãi hấp dẫn. Hotline phòng kinh doanh Chủ Đầu Tư: 0989.72.12.18 - 090951.21.79 để được tư vấn và nhận ưu đãi tốt nhất từ Capitaland
website: http://canhothekristahcm.com/
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
ROI doesn't have to be complicated or scary. Martha McCarthy Krueger (Co-Founder & CEO of The Social Lights) and Drew Gneiser (Training Manager) will discuss how to develop and manage integrated marketing campaigns that drive business results. This presentation will explore The Social Lights' work with Zombie Pub Crawl and emerging retail brands—uncovering how the social media strategy was developed to support specific business goals.
Three Key Takeaways
Learn the important questions to ask before a social media campaign even starts
See how to prioritize and keep track of all elements of a large campaign
Find out which strategies yielded the biggest ROI
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Branded Entertainment - Love at every sitepsambrakos
In an age where consumers are more powerful than ever, and have almost unlimited choices of how to spend their time, brands should stop trying to interrupt them, and instead should try to produce content that is appealing enough for people to want to watch on their own. Even more, brands should strive to produce content that consumers would want to recommend to their friends, and content that will get them involved and talking about it through social media. Brands should aim to produce advertising that is loved by their audiences.
Social Media News is me we poised to be the next big arenaReal-Time OutSource
There has been a lot of upheaval in the world of social media over the past handful of months. First Google Plus announced they were officially ending support for the platform, then Tumblr tried to one-up them by saying they were going to crack down on explicit content. Facebook is, as always, mired in controversy over mining user data, and allowing toxic groups to flourish on their platform.
With all of this going on, lots of people are looking for other ways to get their social media fix. And one website that's drawn a lot of folks is the relative newcomer MeWe.
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
iris Q1 Recap: Key Social Media Trends & UpdatesIris
Key News & Trends That Shaped Q1 in Social:
-Rethinking Facebook: New Tweaks for Making the Most of a new Mass Media Channel
-Newsjacking is Mainstream
-Storytelling Unfolds Across Platforms: paper, Tumblr Grows Up, & More
-Paid Social: New Opportunities for Making Stories Visible to the Right People
-Where have all the Teens gone?
-The Anti-Social Backlash?
-Plus-ing Up: Why Google+ is Next
Future of Social Media Presentation from 2015 IBRC Future of Social Congresscraig mack
This presentation was delivered in June 2015, giving my perspective on the Future of Social Media
For me the future of social lies in 3 areas.
More and more we will be putting the audience first to grow our business
Messaging, 1:1 and the niche will continue to grow, and brands will need to develop unique strategies for them
Real Time Marketing has changed, we’re now creating conversations and events through streaming, not just participating in conversations as they happen.
There is more to life than Facebook.
This all of course cannot happen organically, we need to spend (wisely) and each has role in the sale funnel, from the very top of awareness and brand building to direct selling.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
Ms Susan Moug's keynote speech 'The Promotion of Physical Activity - Everyone's Responsibility' at the SCPN's 'Be Active Against Cancer' conference, Tuesday 4th February 2014.
Dr Anna Campbell's keynote speech 'The Importance of Staying Active after a Cancer Diagnosis' at the SCPN's 'Be Active Against Cancer' conference, Tuesday 4th February 2014.
Căn hộ The Krista - căn hộ cao cấp thiết kế phong cách singapore tại TP.HCM, giá gốc chủ đầu tư 19tr/m2 + ưu đãi hấp dẫn. Hotline phòng kinh doanh Chủ Đầu Tư: 0989.72.12.18 - 090951.21.79 để được tư vấn và nhận ưu đãi tốt nhất từ Capitaland
website: http://canhothekristahcm.com/
Ms Susan Moug's keynote speech 'The Promotion of Physical Activity - Everyone's Responsibility' at the SCPN's 'Be Active Against Cancer' conference, Tuesday 4th February 2014.
Millainen on hyvä briiffi? Hyvin tehty briiffi säästää yrityksen resursseja ja johtaa selkeästi parempiin tuloksiin. Katso esitys ja lue vinkin blogista.
Over eighteen years of experience improving and streamlining organizations in operational effectiveness and efficiencies across multiple business areas that were cross-divisionally related in nature. In pursuit of operational excellence, I’ve developed and successfully leveraged and cultivated a host of tools and methodologies across a variety of disciplines.
Seasoned in risk assessment and controls mitigation dealing with every industrial sector. Accomplished professional in the arts regulatory analysis, identification, assessment, and mitigation of any potential and emerging risks that may be associated with all initiatives that align with an organization’s strategy to reduce exposure while offering new and innovative ways to validate and consolidate industry best practice protocols.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
Branded entertainment is not only "fun" brand content it's all the types of brand content that can satisfy the centers of interest of an audience on TV or on line : sports, music, films, ... It's not editorial content however it embodies the brand values and communicates on it's products.
1- Brands as fun destinations
Firstly, we're all used to seeing brands sponsoring entertainment as a means to get their logo and messaging in front of consumer eyeballs now brands are becoming destination sites and platforms for entertainment, in and of themselves.
2- Branded fun for new brand fans
Secondly, branded entertainment challenges brands to deliver a more enriching experience that consumers want yet communicate effectively what the brand values or the product benefits. Therefore it requires brands to create high quality branded contents, and not just sponsor an event, advertise within the programs, or create an ephemeral buzz.
3- Fun campaigns to promote fun contents
Brands investing in branded entertainment don‘t simply advertise on line. They use the tools that are available to best promote their content : paid media, owned media, earned media.
4- The new brand to fans relationship
Brands are able to develop an enduring direct-to-consumer relationship thanks to the quality content, however their potential fan base is much wider than their brand fans and they need to animate the extended fan community.
5- Live events for real time experiences
Communication enters a new era of real time marketing and brands come to life when people access their content all together at the same time and share their experience.
6- Data to spot fun insights on consumers
Trust me you are going to need it to do all the above !
Use this hashtag to participate in this document, join the conversation, or have a 5 mn laught at work #entertain_me
A new perspective to social media platforms and their best practices that will help you or your brand build social practices. My point of view on how technology plays an important role in reaching people.
Social media management presentation for the Maryland Association of Social Services Boards - October 2022.
AGENDA:
Why Social Media?
Messaging & Content
- Images vs. Video
- Keywords & Hashtags
Social Media Platforms
- LinkedIn
- Facebook
- Instagram
- Twitter
- Google Business Profile
Daily / Weekly / Monthly Action Items
Crisis Management
Answering the following questions:
- How can we improve our outreach and interaction with our followers?
- How long should the content be?
- What is the best way to communicate (words or pictures)?
- Which social media platform would be best to use to reach our target audience?
- Should we pay to promote our posts?
- What are some ways to gain more followers besides promoting our posts?
- Can we ask for donations?
- How often should we engage?
- Should this vary by platform?
- Should we consider networking with other groups that share a similar message?
- Are there any resources that we can use to stay up to date with best ways to engage with our followers/supporters?
We are currently experiencing the fastest pace of innovation, which is already impacting the way we live and work. Since 2000, 52% of Fortune 500 companies have gone bankrupt, been acquired, or ceased to exist. We take a look at new trends that have quickly grown into multi-billion dollar industries, including the shared and maker economies, virtual and augmented reality, the Internet of Things, dark social, mobile media and apps, and more. The common thread? They are all powered by social media and we are all participants.
FullSIGHTS is a wide view of the digital communications sector. A collection of what has to be taken into consideration and what we must lose.
Here you won't find prophecies, nor gurus or digital fortune-tellers...
Here you will only see what is happening today, wherever you look around.
"Understanding Youth" Conference 2011: When Worlds Collide by Chris UnwinChris Unwin
Presentation by Chris Unwin from Much MTV Group shares how his company is evolving the consumer experience across real and virtual environments to become omnipresent with transmedia audiences. Learn how Much MTV is developing content strategies and collaborating with like-minded brands to the point that worlds truly collide.
Follow @chrisunwin and @strategyonline
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
Similar to CONNECT// SNAPCHAT- THE OLD NEW TV CHANNEL ? (20)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
8. People use the platform (& like it)
Large & qualified audience
A specific langage (the perfect imperfect conversation)
It’s about live, direct, simple conversations
& will be better tomorrow
DIRECT CONNECTION TO A LARGE AUDIENCE
10. source: comScore Mobile Metrix, US, Jun 2014
3rdleading social media app (after Facebook & Instagram)
among 18-34 year olds by smartphone penetration
DIRECT CONNECTION TO A LARGE AUDIENCE
11. source: comScore Mobile Metrix, US, Jun 2014
3rdleading social media app (after Facebook & Instagram)
among 18-34 year olds by smartphone penetration
with 32,9%
DIRECT CONNECTION TO A LARGE AUDIENCE
12. source: comScore Mobile Metrix, US, Jun 2014
leading social media app (after Facebook & Instagram)
among 18-34 year olds by smartphone penetration
32,9 %
75,6 %
43,1 %
23,8 %
17,9 %
1-
2-
3-
4-
5-
DIRECT CONNECTION TO A LARGE AUDIENCE
13. source: Snapchat Stats, Business Desk, July 2014
North America Europe
Australia/ Oceania South America
Other
Age 25+ Age 18-24
Age 13-17
DIRECT CONNECTION TO A LARGE AUDIENCE
14. 67%
source: comScore Mobile Metrix, US, Jun 2014
user growth from dec. 2013-dec. 2014
DIRECT CONNECTION TO A LARGE AUDIENCE
15. DIRECT CONNECTION TO A LARGE AUDIENCE
In 3 years, the mobile social app has attracted a very specific audience.
Its success is linked to the features it offers to the 13-25 year olds
to express themselves.
=
16. SOCIAL MEDIA THE WAY 13-25 YO LIKE IT
LAND OF OPPORTUNITIES &
DIRECT CONNECTION TO A LARGE AUDIENCE
+
+
17. SOCIAL MEDIA VERSION 13-25 y.o.
Snapchat is a social mobile app
people use it to communicate one-to-one, one-to-few, and one-to-all
- for 1to1 communication :
- it keeps the integrity of conversation :
personal, unguarded and of the moment (ephemeral message)
18. Snap : a 1- 10 second photo or video (that you
can accompany with text, filters) sent to one or a
few friends that disappears after viewing.
SOCIAL MEDIA VERSION 13-25 y.o.
19. App Opens Here
1-to-1 messaging &
live video
Feed of directly sent
snaps & messages
Photo & video capture with
optional filter, doodle &
caption
Story feed - Mix of your own,
your friends, brands, celebs
& events
Friends & followers
management
swipe beween screens
SOCIAL MEDIA VERSION 13-25 y.o.
21. Stories : Snaps threaded together to create a flipbook of moments for all your friends to
see. Each individual Snap lives for 24 hours before it disappears. There is no limit to the
number of Snaps you can add to your Story, and no rules for what you post. Anything goes.
Our stories : A location-based collaborative Story that doesn’t
just cover a live event; it throws a viewer into the experience itself.
Brand stories : Snapchat users choose to watch each Brand Story comprised of up to 20 seconds
of an advertisers’ photo and video content and delivered alongside Snapchat’s organic Story product
SOCIAL MEDIA VERSION 13-25 y.o.
22. Example of “Story”
Stories : Snaps threaded together to create a flipbook of moments for all your friends to
see. Each individual Snap lives for 24 hours before it disappears. There is no limit to the
number of Snaps you can add to your Story, and no rules for what you post. Anything goes.
23. Example of “Our Story” : Our EDC Story
Our stories : A location-based collaborative Story that doesn’t
just cover a live event; it throws a viewer into the experience itself.
24. 1BILLIONS STORIES / DAY
400MILLION SNAPS / DAY
100%of subscribers see the content
SOCIAL MEDIA VERSION 13-25 y.o.
26. The art of ephemeral conversations
=
Fun & personal way to communicate on mobile
Integrity of conversations: personal, unguarded and at the moment
SOCIAL MEDIA THE WAY 13-25 YO LIKE IT
27. SOCIAL MEDIA THE WAY 15-25 YO LIKE IT
LAND OF OPPORTUNITIES &
DIRECT CONNECTION TO A LARGE AUDIENCE
+
+STILL A LAND TO CONQUER
+
28. STILL A LAND TO CONQUER FOR BRANDS
Some brands have succeeded in creating
engaging, compelling content by
embracing Snapchat fun langage
Taco Bell, Wet Seal, Samsung,
Universal, Honda, Mc Donald’s…
31. Samsung & The
Americam Music Awards
Samsung tapped into the popularity
of the “Live” section of Snapchat’s
“Our Story” feature — which
aggregates multiple users’ snaps
associated with a single live event in
one feed. It consisted of a stream of
posts from the American Music
Awards, sponsored by Samsung, in
an effort to promote its Galaxy
series.
32. Wet Seal gives control of its Snapchat
account to a 16-year-old blogger
33. Taco Bell uses Snapchat to excite fans about burritos
The fast-food chain said in its Shorty
Awards entry that, since the Beefy
Crunch Burrito is Taco Bell’s “most
obsessed-over, limited-time menu
item,” it wanted to announce the
burrito’s limited-time return in a way
that got fans as excited as the burrito
itself. “So we became the first major
brand to leverage Snapchat and
created the world’s first limited-time
product announcement. On Twitter,
we teased that we’d be announcing
something big. And fans clamoured
to follow Taco Bell on Snapchat to
get their exclusive, destructible
message. In fact, so many fans
rushed to follow us on Snapchat that
we broke the platform for an entire
day.”
And when Taco Bell finally made the
announcement, its fans did the work
for it, capturing the vanishing image
and posting it across the internet for
all to see.
37. =
In 3 years, the mobile social app has attracted a very specific audience.
Its success is linked to the features it offers to the 13-25 year olds to express themselves.
=
An opportunity for brands to connect with consumers
Strengthen the relationship with them (direct, more
personal, funnier, creative spirit, imperfection)
100 % views
SOCIAL MEDIA THE WAY 13-25 YO LIKE IT
LAND OF OPPORTUNITIES &
DIRECT CONNECTION TO A LARGE AUDIENCE
The art of ephemeral conversations
Fun & personal way to communicate on mobile
Integrity of conversations: personal, unguarded and at the moment
39. BRING THE BRAND EXPERIENCE
IN THE SNAPCHAT WAY
Offering & Promoting exclusive
compelling contents
2
40. 3 RULES
Focus on the brand value & the experience you want
to share
Make something complementary & different
than in other social platforms (Contents)
Embrace Snapchat langage
1-
2-
3-
41. SHARE EXCLUSIVE BRAND CONTENTS / STORIES
+
BRAND FOCUS/ SPREADING THE BRAND EXPERIENCE
+
IN THE SNAPCHAT WAY
42. WHAT
EXCLUSIVES STORIES
It has to be motivational / inspirational/ fun/ simple
FOR A SNAPCHAT AUDIENCE
SHARING EXCLUSIVE STORIES
45. WHY
tips, advice, sneak peak
promote sales, coupon,
new deals
challenges, rewards
events
direct connections
with consumers
build brand awareness
promote sales, coupon
HOW WHERE
Brand Account
(people have to subscribe
to watch the content)
SHARING EXCLUSIVE STORIES
Brand Stories
(paid media)
Our Stories
(collaborative content)
WHAT
exclusive stories
47. BE SURE TO MAKE IT WORK
Cross platform promotion
via global accounts or category account (depending on the story)
By plugging Snapchat to
the brand global digital ecosystem
48. promote the channel via brand global
channels & categories channels
reward
distribute the brand content
BE SURE TO MAKE IT WORK
49. Exclusive contents by using Snapchat Art of conversations
=
The stories have to focus on brand value
=
Exclusive content
Compelling stories (promote collaboration with the audience)
Global / part of a cross platform promotion
BRAND FOCUS/ SPREADING THE BRAND EXPERIENCE
SHARING EXCLUSIVE BRAND CONTENTS/ STORIES
IN THE SNAPCHAT WAY
50. From local to global
Has to be connected to other media
(snapchat channel has to be used for
exclusive content)
53. IMPACT
Awareness & Engagement
(views, subscribers, like, share, comments)
Preference
(store traffic)
Brand Favorability
(consideration : key image attribute in the target audience)
Purchase
Linked to global promotion
54. OPTIMIZATION
More content collaborations (with users)
Cross platforms promotion (link to other digital platform & sales especially)
Bring the snapchat audience to another level in brand digital
strategy (by working on its segmentation)
Secure the investment on the platform for tomorrow
55. KEY TAKE AWAYS
Snapchat represents an opportunity to connect better with
the13-25 year olds (on their beloved device & media)
1. young consumers play with it / it’s the ultimate personal
short game among media platforms,
2. conversations with consumers/ great stories help to
interact with the audiences quickly & directly,
3. results awareness / favorability & engagement,
4. new products & exclusive contents showcase.
an opportunity
4 reasons for a brand to be there
56. “Now of age, those young digital natives
whose lives we cataloged without their consent are rebelling.
They don’t believe every action
has to be meaningful & permanent.
They imagine the web as deletable.
The Ephemeralnet is not only a new way to socialise,
it’s a new way to think about everything”
“The Rise of The Ephemeralness”
Techcrunch, june 2013
Sarah PEREZ
62. Samsung & The
Americam Music Awards
Samsung tapped into the popularity
of the “Live” section of Snapchat’s
“Our Story” feature — which
aggregates multiple users’ snaps
associated with a single live event in
one feed. It consisted of a stream of
posts from the American Music
Awards, sponsored by Samsung, in
an effort to promote its Galaxy
series.
63. Macy’s annual
Thanksgiving Day Parade
This was another campaign that
capitalized on the popularity of
Snapchat’s live-event feeds, featuring
s n i p p e t s o f M a c y ’s a n n u a l
Thanksgiving Day parade in New
York
64. Amazon and Hollister
on Black Friday
A m a z o n a n d H o l l i s t e r a l s o
sponsored a widely popular event on
Snapchat — one that was untethered
from a specific time and place,
however. The Black Friday-themed
“Our Story” featured a montage of
images and videos by users from the
busiest shopping day of the year,
alongside ads by the two brands on
Snapchat.
65. Wet Seal gives control of its Snapchat
account to a 16-year-old blogger
66. Taco Bell uses Snapchat to excite fans about burritos
The fast-food chain said in its Shorty
Awards entry that, since the Beefy
Crunch Burrito is Taco Bell’s “most
obsessed-over, limited-time menu
item,” it wanted to announce the
burrito’s limited-time return in a way
that got fans as excited as the burrito
itself. “So we became the first major
brand to leverage Snapchat and
created the world’s first limited-time
product announcement. On Twitter,
we teased that we’d be announcing
something big. And fans clamoured
to follow Taco Bell on Snapchat to
get their exclusive, destructible
message. In fact, so many fans
rushed to follow us on Snapchat that
we broke the platform for an entire
day.”
And when Taco Bell finally made the
announcement, its fans did the work
for it, capturing the vanishing image
and posting it across the internet for
all to see.