1. Reason 2 Believe
Customization and Uniqueness of the Design
Customer’s benefit
Self-actualization and self-expression of
the collection
BRIEF RECAP
Customer’s barrier
The customers do not want to waste
time and money so they are easy to
compromise with the copycat uniform
OBJECTIVE
Change the perception of target audience to RESPECT THE CUSTOMIZATION R2B OF GAU
UNIFORM TO MAKE IT A GREAT EQUITY

2. TARGET AUDIENCES
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3. CONSUMER JOURNEY
When making a uniform for a collection
IDEA DESIGN PRODUCE
The Most important
and time-consuming
procedure