Digital printing of textiles allows for mass customization by printing designs directly from digital files without screens or plates. It provides benefits like quick design changes and short runs but adoption has been slow due to limitations in printing speed. Improvements are being made and digital printing is gaining acceptance for applications like sampling and short runs while conventional printing remains dominant for bulk production. In the future, further increases in printing speeds may allow digital printing to compete for more bulk production applications and even be used in a woven format like looms.