This document discusses how company culture can be leveraged as a competitive advantage to win new business. It covers four main topics: 1) Why culture is the biggest asset an agency has; 2) Why culture cannot be ignored; 3) How one company built their culture; and 4) How to leverage culture to attract more and better clients. The overall message is that developing a strong, authentic culture centered around values like innovation, relationships and effectiveness can help an agency stand out from competitors and better connect with potential clients throughout the sales process.

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MARKETING YOUR
CULTURE TO CLOSE NEW,
BETTER BUSINESS
The many ways your people can make
or break your success
Kymberly Robinson
CEO, Stratus Interactive

2. 1. Why Culture is Your Agency’s Biggest Asset
2. Why You Can’t Ignore Culture
3. How We Built Our Culture
4. How You Can Leverage Your Culture to Win More, Better
Business
TODAY YOU’LL WALK AWAY KNOWING:

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WHY CULTURE IS YOUR
AGENCY’S BIGGEST ASSET1

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CULTURE =
ASSET

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YOUR PEOPLE
ARE YOUR
SECRET SAUCE

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CULTURE HAS
A PURPOSE -
IT’S NOT JUST
FOR SHOW.

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2 WHY YOU CAN’T IGNORE
CULTURE

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STOP COMMITTING
CULTURE CRIMES

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BAD APPLES
KILL THE WARM
AND FUZZIES

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IT’S OK TO MAKE AN OOPS…
BUT YA GOTTA’ FIX IT.

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A REAL LIFE EXAMPLE

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ENOUGH WITH
THE DOOM AND
GLOOM ALREADY

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3 HOW WE BUILT OUR CULTURE

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GO WITH YOUR GUT-
IT’LL RARELY STEER
YOU WRONG
“When I’m hiring someone I look for magic and
a spark. Little things that intuitively give me a
gut feeling that this person will go to the ends
of the earth to accomplish the task at hand”
– Tommy Mottola, Sony Music Group

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Vision:
To be the best at helping companies market, sell and grow, in the most
authentic way possible.
Mission:
We dedicate our lives to creating incredibly authentic consumer experiences
using strategy, design and integrated marketing to make businesses wildly
successful in this digital age. Their success is our success.
VISION AND MISSION

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We’re a Fearless team of
passionate Innovators that develop
incredibly meaningful Relationships with our customers
to focus on the the Effectiveness and
Success of their companies through Smarketing.
WE HAVE FIRES IN OUR HEARTS
Their success is our success and those FIRES never burn out.

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TRUDGING THROUGH THE TALENT POOL
on your own vs. using a talent agency

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TRANSPARENCY
IS THE BEST
POLICY

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MEANINGFUL,
AUTHENTIC
RELATIONSHIPS
WIN.

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OUR CULTURE

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4 How You Can Leverage Your
Culture to Win More, Better
Business

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SATURATE THE
BUYER’S JOURNEY
WITH CULTURE

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GETTING FROM
THE “GO AWAY”
TO “PLEASE,
COME IN”

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MAKING
SELLING LESS
SLIMY

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BUT DON’T
FORGET, IT’S
QUALITY, NOT
QUANTITY THAT
REALLY COUNTS

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CULTURE FOR
THE WIN

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THE PROOF IS IN
THE PUDDING

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THANK YOU