Sky Media is a large media company with over 22 million customers in the UK and Ireland, £11 billion in annual revenue, and 31,000 employees across 30 main sites. It sells over 130 TV channels and has invested £4.7 billion in content, including producing original dramas and acquiring sporting rights. Sky Media uses data and technology to create targeted advertising products that combine household profile data from Sky boxes with advertisers' first-party customer data.