How tag, tracking and traffic sources work on the Fortune Affiliates Media and reporting.

1. Tagging, Tracking and Traffic
Sources

2.  Example of a tag from the old system:
◦ www.royalvegascasino.com/btag-ad123456/
◦ These tags were unique and randomly generated in
the old system
 Are my old tags supported in the new system?
◦ The new system tracks your old tags and will
continue to support them
◦ Reports include the old tags and their campaign
names making analysis easy

3. If you generate a tag in the new affiliate system it will look like this:
◦ btag-P50625-PR104-CM11276-TS151
The tag is made up of four parts, each separated by hyphens:
◦ Part 1
 “P” stands for “Partner ID” and represents your account number
 If your current account number is “FA50625” it will appear here as P50625
◦ Part 2
 “PR” stands for “Promotion” and represents the promotion that you have chosen e.g. Royal Vegas
1200 Free
 The “104” in the above example would be the numeric reference to the “Royal Vegas 1200 Free”
promotion.
◦ Part 3
 “CM” stands for “Creative Media” and represents the media item that you have chosen e.g.
468x60 gif banner
 The “11276” in the above example would be the numeric reference to the “Royal Vegas 468x60”
gif banner
◦ Part 4 (Optional)
 “TS” stands for Traffic Source which has taken the place of “Campaign Name” in the old system
 If you do not choose to apply a Traffic Source to your media the system will apply the default
traffic source
 If you choose to apply a Traffic Source to your media items the tag will look like this: btag-
P50625-PR104-CM11276-TS151
 Please see later slide for more information on Traffic Source

4.  This replaces the old system’s “query string”
 You are still able to add custom variables to further refine your tracking &
analysis should it be needed.
 Custom variables can be used in both the ‘Simple’ and ‘Expanded’ media
formats
 Custom variables can only comprise of text or numerals. Empty spaces
and special characters such as !@#$ etc… are not supported.
 When using the ‘Simple’ script make sure that you only add text or
numerals and do not leave spaces between the ? and "
E.g. <script type="text/javascript" src="http://secure.fortuneaffiliates.com/mediahandler/btag-
P50625-PR104-CM11276-TS151/?TextValue=InsertVariableHere"></script>
 When using the ‘Expanded’ script make sure that you only add text or
numerals and do not leave spaces after the ?
E.g. www.royalvegascasino.com/btag-P50625-PR104-CM11276-TS151/?TextValue=InsertVariableHere

5.  Is every tag I pull unique to my affiliate account?
◦ Yes every tag generated on your account is unique to your affiliate account
 Does the system generate multiple tags per Promotion and
Creative Item?
◦ No, if you pull the same promotion and creative media twice the system
will generate the same tag
◦ E.g. If you search and pull a 468x60 gif banner for the RV 1200 Free
Promotion on your account you will be given this tag:
 btag-P50625-PR104-CM11276
 If you search and pull for a second time on the same criteria you will get
the above tag again
 If you would like to differentiate between tags you can either create a
Traffic Source and pull media on that Traffic Source or add your own
unique identifier at the end of the tag in the “script” section
Your
Affiliate
Account #
RV 1200
Free
(Promo)
468x60 gif
Banner
(Creative
Media)

6.  Why use Traffic Source?
◦ Naming your source of traffic will help you to easily
analyze your player data and identify your most effective
source
 E.g. if you have an Australian database of English speaking
players then create a traffic source called:
 Email list Eng Aus
◦ If you want to pull the same creative media item and
promotion several times to use on various traffic sources
then create multiple traffic sources and name them
differently:
 RV1200 Free 468x60 Home Page
 RV1200 Free 468x60 Games Page
 RV1200 Free 468x60 Casino Reviews

7. 1. Select Marketing Tools
from the Menu on your
Dashboard
2. Find the media item you would
like and click Get Media
3. Select a traffic source from the
drop down or click Manage Traffic
Sources
4. Add and Save your new Traffic
Source

8. Mouse over “Reporting”, then
either “Cost per Acquisition
Reports” or “Revenue Share
Reports” depending on the
model that you are on. Then
mouse over “Detailed
Reports” and click on “Not
Grouped” if you want to see
all data or “Traffic Source” if
you only want to see data
pertaining to Traffic Source”
This is an example of a “Revenue Share, Detailed, Not Grouped
Report”. This report goes down to player level and shows you:
- “Product” (Casino, Bingo, Poker, Scratch) your player came in on
- “Earnings Model” that you will be paid on for this player
- “Country” that he played in
- “Brand” he was acquired on
- “Promotion” he was acquired on
- “URL” he was referred from (your URL)
- “Traffic Source”
- “Tag” he was acquired on
- “Players ID”
- “Locked Player” show players that have been locked
- “MTD Registrations”, this shows if the player registered within
the report month
- “First Purchase Date”
- “Qualified Player”, this shows the players that you qualify to earn
revenue on
- Player financials
- Your affiliate “Earnings” by player