The document provides instructions on how to access and interpret various reports available in the Fortune Affiliates reporting system. It describes how to log in, navigate to the reports dashboard, and view lists of available reports including CPA, revenue share, earnings, and traffic analysis reports. It provides details on the capabilities and filters of CPA, revenue share, and earnings reports, allowing segmentation of data by country, brand, URL, and other metrics.

1. HOWTO READ
YOUR REPORTS

2. LOG INTOYOUR ACCOUNT
Fill in your login
details and click the
LOGIN button

3. DASHBOARD ONCE LOGGED IN
Hover over Reporting
to get an overview of
the Reports available
to you

4. LIST OF REPORTS INTHE
DROPDOWN
Cost per Acquisition (CPA) Reports
 Detailed Reports
 Summary Reports
Revenue Share Reports
 Detailed Reports
 Summary Reports
Earnings Reports
 Account Summary
 Summary Earnings
 Payment History
 Locked player report
 High Roller & more
Traffic Analysis
 Conversion Funnel
 TrafficTrends
 Detailed Traffic Report

5. CPA AND REV SHARE REPORTS
CPA and Revenue Share Reports include both
Detailed and Summary Reports
Detailed Reports
• Allow you to see
additional information
such as:
• PlayerID
• Registration date
of a player
• The first purchase
date for a player.
Summary Reports
• Give you a higher level
overview of your data

6. CAPABILITIES OF CPA &
REV SHARE REPORTS

7. DETAILED & SUMMARY REPORTS
 You can filter on both reports by the following 6 categories:
1. Not Grouped
• No predetermined filters have been
added to the data
• You can drag and drop any of the
columns to filter the data as you wish.
• You can have multiple filters.
• This allows you to filter by what you
determine to be important data to you.
2. Country
• Data is filtered by country, which is
useful to analyze which countries are
bringing you the most traffic or revenue.
3. Brand
• Data is filtered by brand, which is useful
if you want to analyze which brands are
more successful.
4. Referring URL
• Data is filtered by URL, which can help you
identify which of your pages are more
successful, compared to others.
5. Traffic Source
• Data is filtered byTraffic Source, which can
help you identify which specific media items
on your sites are bringing you
traffic/revenue.
6. Banner tag
• Data is filtered by BannerTag, allows you to
analyze what tags are bringing you traffic.

8. DETAILED & SUMMARY REPORTS
FILTERS
Filter by
month
and year
Refresh the report
with newly
selected metrics
Drag and drop
headings to
customize your
own report.
• For example if
you want to see
your data based
on Locked,
Country, and
Brand, you drag
the headings to
the top bar:
When clicking here it will open the
below window, where you can drag
headings for data you do not wish
to have displayed in your report.
You can export all reports in 3 different formats,
PDF, Excel and CSV, select the format you want
and click the Export button.
You can reset all
entered filters
by clicking here.

9. DETAILED & SUMMARY REPORTS
FILTERS
 On all the filter buttons you will see two Icons
1. The Sorting icon
 This will order your data from ascending to descending, or vice versa
 Or in the case of countries, alphabetically.
 You will be able to see which direction dependent on the way the Sorting Icon Arrow is pointing
2. The Key icon
 Gives you a drop down where you
are able to select a specific field
within the list.
 In the below example you can
select a specific brand.

10. COST PER ACQUISITION
(CPA) CAPABILITIES

11. COST PER ACQUISITION (CPA)
REPORTS
 You will receive a once-off payment for every new qualified player you direct to any of our Sites.This
once-off payment only will be payable and a CPA account activated once an insertion order is signed
off by both the affiliate/publisher and an authorized signatory for the Program.
 ACPA Payment will be owed and payable to you only if and when:
 a qualifying Player completes first registration on one of the Online Gambling Operator sites
(“Sites”); and/or
 a qualifying Player has submitted all documents, including but not necessarily limited to,
identification documents, in full compliance with the requirements of any applicable territorial
regulatory body; and
 a qualifying Player meets the minimum wagering activity requirements, as previously agreed upon
in the signed insertion order.
 Please take note of the following with regards to the CPA Payment Plan:
 We do not pay for incentivized traffic in any form and we do not pay for schemes where a Player is
given part of the CPA as an incentive or any roulette playing schemes or casino systems where
players are advised on how to play to beat the casino.
 We hold the right to refuse to pay for any Player and/or traffic that we deem to be abusive as per
the terms and conditions of this agreement.

12. CPA  DETAILED REPORTS
NOT GROUPED

13. REVENUE SHARE
CAPABILITIES

14. REVENUE SHARE REPORTS
 Earn a percentage of the revenue generated through your site by signing up at
Fortune Affiliates:
 Advertise our Casino Brands on your site, using your uniquely tagged banners, mailers, reviews and text links. These are
available on the Fortune Affiliates site or they can be sent to you by your account manager.
 When a player clicks on one of these and registers, wagers and purchases at the casino, your unique tag will be assigned to
this player and you will share in the revenue generated by that player’s account.
 The revenue share you will receive at month end is based on the following table:
 Months 1-3: this commission % will be calculated on *New Actives acquired within the full calendar month after date
of registration.
 Month 4 onwards: this commission % will be calculated on the number of *New Actives acquired within the calendar
months after month 3. Tiers are calculated on a monthly basis and do not carry over from month to month.
 *New Actives: players that register, purchase and wager within the same calendar month.

15. REV SHARE  DETAILED
REPORTS NOT GROUPED

16. CAPABILITIES OF
EARNINGS REPORTS

17. EARNINGS REPORTS Account Summary gives you an
Account Statement, with
specifics like:
- What were the chargebacks?
- Were there any rejections?
Summary Earnings gives you a
summary of earnings by month
- Filter by date range but without
the specific details
Payment History gives you a
historical overview of all
payments made into your
account.
High Roller Report will indicate all
the details for any High Roller you
have existing on your account.
- High Rollers will automatically
reappear in your Reports when they
no longer qualify as a High Roller.
Historical Reports will include all
reports from the previous Fortune
Affiliate System.
Player Tax Report Will show you
all of the tax deductions that
were applied in a specific
month. Currently only players
from Germany and Ireland will
have applied tax.
Player Chargeback Report shows all of
the chargeback detail for a specific
player. The info contained includes:
- How much was the total chargeback
- How much is the total applied amount
- What month and year the chargeback
took place.
Locked
Player
Report will
show you all
of the players
who have had
their
accounts
locked.

18. EARNINGS REPORTS
Account Summary
 Gives you an Account Statement or rather a summary of earnings by month
 Presents you with specifics like:
 Opening Balance, Payments, Rejections, Earnings, Adjustments and
the payable amount

19. EARNINGS REPORTS
Summary Earnings
 Gives you summary of earnings by Earnings model per month
 Presents you with specifics like:
 Earnings Model, ProductType, Opening Balance, Payments, Rejections,
Earnings, Adjustments and the payable amount.

20. EARNINGS REPORTS
Payment History
 Gives you a historical overview of all payments made into your account.

21. EARNINGS REPORTS
High Roller Report
 This report will indicate all the details for any High Roller you have existing
on your account.
 High Rollers will automatically reappear in your Reports when they no
longer qualify as a High Roller.

22. EARNINGS REPORTS
Locked Player Report
 This report will show you all of the players who have had their
accounts locked.

23. EARNINGS REPORTS
Player Chargeback Report
 This report shows all of the chargeback detail for a specific player. The info
contained includes:
 How much was the total chargeback
 How much is the total applied amount
 What month and year the chargeback took place.

24. EARNINGS REPORTS
PlayerTax Report
 This report will show you all of the tax deductions that were applied in a
specific month. Currently only players from Germany and Ireland will have
applied tax.

25. EARNINGS REPORTS
Historical reports available to you
 Will include all Reports from the previous Fortune Affiliates System.
 Will show you the
payment history
from the old
affiliate system
 You can filter by
year and date.

26. DETAILEDTRAFFIC REPORT
• DetailedTraffic Report is a report that gives you traffic trend details such as Date,
tag, product type, country, brand, language, referring domain, browser, device
and so forth.

27. QUESTIONS?
Contact your Account Manager
or email Support at
support@fortuneaffiliates.com