The document provides 20 statistics related to starting and marketing new business ideas. Some key points include: - 90% of first-time businesses fail within the first year while 80% of second-time business owners succeed. - Well-conducted market research can verify if there is a market for a product or service to avoid developing something customers do not want. - 59% of retail businesses started in 2005 were out of business by 2010, highlighting the importance of planning and market research. - New businesses account for nearly 1 million new jobs annually but over half will fail within the first 4 years.

1. 20 Stats to Market Your Idea

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3. 80% of second-time
business owners succeed!
(Surprising Facts About Business Success
Rates, Enlightened Marketing, 2012)

4. Well-conducted market research can verify
whether or not there really is a market for your
product or service, period.”
(Why Market Research is Important: Learn to Avoid Ugly Baby
Syndrome, Business Know-How, 2012)
“

5. 59% of all retail
businesses started
in 2005 were out of
business by 2010.”
(Retail Small Business Success (Or Failure)
Rate, Business Money Today, 2012)
“

6. A good business plan is a roadmap
that highlights the best routes to
profitability and warns you of potential
hazards along the way.”
(Small Business Failure Rate, Gaebler.com, 2012)
“

7. (Small Business Failure Rate, Gaebler.com, 2012)
Of all
the new
business
startups
Turn a profit
Break even
Never leave a
negative earnings
scenario
1/3
1/3
1/3

8. Without passionate customers,
even the most passionate
entrepreneur will flounder at best.”
(Why Too Many Startups Stink, The Atlantic, Bob Dorf, 2012)
“

9. (Global Entrepreneurship Monitor)
12.3% of the U.S.
population was actively
engaged in starting or
running a new business in
2011 – up 60% from 2010.”
“

10. It’s imperative to research and validate the
market before you launch your business.”
“
(Why Do So Many New Business Fail?, Squidoo, 2012)

11. (Boundless, 2012)
New business failure rate from the
Small Business Administration statistics
After
2 Years
After
4 Years
33%
56%

12. Market research can also help determine
how fast your small business will start making
money and help you be financially prepared.”
(Market Research is Key to Small Business Success, Future Is Simple, Dana Prince, 2012)
“

13. Regardless of the reason, failing to do market
research can amount to a death sentence for
your product.”
(Conducting Market Research, Entrepreneur, 2012)
“

14. 3.3% of U.S. job seekers
started businesses in 2011.”
(Challenger, Gray, & Christmas)
“

15. (If You Build It, Who Will Come? Utilizing Market Research In a
Startup, New Venturist, Gabriel VanHuss, 2012)
Simple research into the nuts and
bolts of your idea can give positive
insights that let you fill gaps and be
innovative.”
“

16. On average...
(The Importance of Startups in Job Creation and Job Destruction, Ewing
Marion Kaufman Foundation, 2013)
One-year-old firms create nearly
1,000,000 jobs
Ten-year-old firms generate
300,000 jobs

17. One of the biggest
mistakes an
entrepreneur can make
is to spend too much
time on a “bad” idea.”
(How To Kill Your Startup Idea, Forbes, 2013)
“

18. 90% of first-time businesses fail.”
(Surprising Facts About Business Success Rates, Enlightened Marketing, 2012)
“

19. “The National Venture
Capital Association
estimates that 25% to
30% of venture-backed
businesses fail.”
(The Venture Capital Secret: 3 Out of 4 Start-Ups Fail, The
Wall Street Journal, Deborah Gage, 2012)

20. In a company’s first year, your goal should
be simply to survive, and this will likely take
everything you’ve got. No matter how tired or afraid
you are, you have to figure out how to keep going.”
“
(Richard Branson: 4 Tips For Avoiding Startup Mistakes,
Nibletz.com, Richard Branson, Founder of Virgin Atlantic)

21. Companies that are less than 5 years old accounted
for 50% of all companies in the 1980s, but now are
less than 35% of the private business sector.”
(Census Bureau)
“
According to the Census Bureau:

22. 90% of first-time
business owners
never try again.”
“
(Surprising Facts About Business Success Rates, Enlightened Marketing, 2012)

23. Helping You Meet Your Business Goals
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