Here are 20 great statistics to help enhance your SEO Strategy. Did you know that 44% of online shoppers begin by using a search engine? Find out more in this very cool slideshare.

1. SIZZLIN’
STATSfor
Market Research
and SEO
20 Great Stats to Enhance your SEO Strategy

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3. 44%of online shoppers begin by using a
search engine. (Interconnected World: Shopping and Personal Finance, 2012)

4. 57% of TV viewers use the web
simultaneously. (Nielson, 2009)

5. 53% of all
organic clicks
go to the top
search result.
(Compete.com, 2012)
SearchRanking
1
2
3
4
5
53%
15%
9%
6%
4%

6. (Marketing Sherpa, February 2007)
70%of the links search users
click on are organic, not paid.

7. Google only loves you when
everyone else loves you first.
Wendy Piersall, ProBlogger guest post
“
”

8. Worldwide, we conduct
131 billion
searches per month
on the web.
(Comscore, January 2010)

9. 61% of global Internet users
research products online.
(Interconnected World: Shopping and Personal Finance, 2012)

10. 6out of 10organizations plan to
increase SEO spending in 2013
(Source: Imforza.com, “SEO Predictions for 2013”, by Vinny LaBarbera, 2/7/2013)

11. 10 good links is worth 10000 bad
ones. The type and relevance of a link
is way more important than the number.”
“

12. 75% of users never
scroll past the first page
of search results.
(MarketShareHitsLink.com, October 2010)

13. Search is the #1 driver of traffic to content sites,
beating social media by more than 300%
Search
Social Media
Imforza, the Internet Marketing Agency, “8 SEO Stats that are
hard to ignore”, published by Vinny LaBarbera, 02/01/2013

15. Tad Chef, SEO 2.0 SEO Blog
SEO is like Acupuncture and Homeopathy:
It Works Even if You Don’t Know How or Why ”
“

16. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
Businesses with websites of 401-1000 pages get
6x more leads than those with 51-100 pages.
401-1000
51-100

17. The average click-through rate for paid search
in 2010 (worldwide) was
2%(Convario, January 2011)

18. of unsuccessful searches are
followed with keyword refinement.
Intraspin.com, “10 Statistics that demonstrate the value of SEO”)
80%
of searches unsuccessful after the first
page choose to refine their keyword search
phrase or their chosen search engine.
Intraspin.com, “10 Statistics that demonstrate the value of SEO”)
41%

19. Search Engine Journal, “24 Eye-Popping SEO Statistics”, published by Eric Siu 04/19/2012
Inbound
Lead
Costs
Outbound
Lead
Cost
61%

20. 40% of SEO campaigns
aware of their ROI achieve
returns in excess of 500%,
while only 22% of PPC
campaigns were able to
achieve this value.
Intraspin.com, “10 Statistics that demonstrate
the value of SEO”)
SEO
PPC
40%
22%

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