How to use Social Media as tools to help you deliver your brand strategy and accomplish your marketing objectives with various Stakeholder Communities.

1. Create The Conditions Using Social Media As Tools Instead of Venues Morry Patoka [email_address] iquestinc.com CreateTheConditions.com Copyright © 2010

2. Social Media can be much more than just venues where groups gather to hang out

3. as marketers we need places ways reasons to connect with our target segments

4. A place , a way and a reason to connect is what brings us together as a Community

5. Each of our stakeholders share different things that bring them , and us , together to create Communities Employee Community Customer Community Supplier Community Shareholder Community Public Community

6. Our Stakeholder Communities are enriched data segments that extend beyond transactional, demographic, geographic and psychographic dimensions Employee Community Customer Community Supplier Community Shareholder Community Public Community

7. And part of the connection is us Employee Community Customer Community Supplier Community Shareholder Community Public Community

8. Our Brand Strategy Our Marketing Objectives Employee Community Customer Community Supplier Community Shareholder Community Public Community

10. reasons to connect What do these individual groups and sub-groups share that makes each of them a Community? What do we want each of these Communities to do? Why would they want to do that? find

11. To reduce their portfolio risk Understand the realities of our business’ accounts receivables Evaluates our company’s financial strength Shareholder-Financial Institution To establish a professional thought-leadership role that elevates their internal and external reputation Promote organization through professional channels Highly educated and respected with prized skills Employee-Skilled To accelerate successful product implementation Have contact with our service team Temporary Community that is trialing our product Customer-Welcome Why They’d Want To Do That What We Want Them To Do What Makes Them a Community Group

12. Social Media can provide relevant places and meaningful ways for us to connect with our Stakeholder Communities

14. What makes Social Media tools instead of just venues? When we use them to facilitate a relevant, engaging exchange of information based on expressed needs and preferences that help us to achieve our brand strategy and marketing objectives through segmentation (Community) management

23. Consolidators Research assistants Use them to... Initiate new relationships with people who should be in our Community

25. If you would like to consider building your Social Media Marketing Plan with the help of experienced guidance, please visit us at iQuestinc.com

26. Visit CreateTheConditions.com for more useful articles and presentations. “ I help the people who run companies create the conditions for success. I’d appreciate hearing how your company creates the conditions for success. Contact me at [email_address] .” Morry Patoka Strategic Management Consultant & Chief Inquisitor iQuest iQuestinc.com Copyright © 2010 Create The Conditions