The document discusses successful business models in the context of the 2016 China smartphone market, highlighting BBK Electronics' dominance with a 39% market share. It emphasizes that offering, monetization, and sustainability are key to business success, and that effective positioning is crucial regardless of product quality. Additionally, it notes that western branding can significantly influence sales success.

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Successful
Business Models
1
Andy Ng
Business Coach & Trainer
www.asiatrainers.com

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Which Phone in ChinaWhich Phone in China
Sells the Best in 2016Sells the Best in 2016??

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One Company BBK ElectronicsOne Company BBK Electronics
Controls 39% of Market ShareControls 39% of Market Share
16.8%
14.8%
7.6%
Per IDC 2016 China Smartphone Report at www.idc.com

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China Smartphone Market 2016China Smartphone Market 2016

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Best Product or Best Marketing?Best Product or Best Marketing?

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Business Model is Key
to Business Success!

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1. Offering1. Offering
2. Monetization 3. Sustainability2. Monetization 3. Sustainability

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Offering is AboutOffering is About
PositioningPositioning
“It does not matter what
your product is. What
matters is what they
think about You, Your
Backing, Your Product,
Pricing and Where
they’re coming from
(Position)”
Andy Ferrari Norman

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What do these 2 Names OppoWhat do these 2 Names Oppo
and Vivo Have in Common?and Vivo Have in Common?
16.8%
14.8%
7.6%
Per IDC 2016 China Smartphone Report at www.idc.com

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Western Name Sells!Western Name Sells!

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Successful
Business Models
1
Andy Ng
Business Coach & Trainer
www.asiatrainers.com