This webinar is the first in our series of four webinars designed to inspire marketers like you to “Succeed in 2015.”
Find out how you can build brand awareness and generate leads for your business by marketing on LinkedIn. LinkedIn Director of Marketing Keith Richey will share best practices that both large and medium companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Read on to understand how to leverage LinkedIn to:
-Build your company's brand
-Drive leads
-Increase performance with solutions like Sponsored Updates, inMail and Display
How to Achieve Face-Melting Content Marketing ROILinkedIn
In this webinar, Jason Miller, Sr. Content Marketing Manager at LinkedIn will show you how to create a world-class strategy for combining social and content marketing to deliver face-melting results. From real world examples to real time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately.
How to Achieve Face-Melting Content Marketing ROILinkedIn
In this webinar, Jason Miller, Sr. Content Marketing Manager at LinkedIn will show you how to create a world-class strategy for combining social and content marketing to deliver face-melting results. From real world examples to real time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately.
Live Webinar: Creating a Winning Content Strategy for Sponsored UpdatesLinkedIn
One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away.
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Content Marketing | The Power in your Digital Marketing CampaignAnn Druce
Content Marketing is a powerful way to build relationships with your target market. This presentation explains what content marketing is, why you should care, and how to approach content marketing strategy. Contact Ann Druce for more information: @AnnDruce www.octarine.co.za
Presented at the Durban Marketing Indaba in August 2013,
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
2015 is the year where social media and content marketing become a vital part of any successfully integrated marketing approach.
This presentation will explain how to create a successful content marketing strategy for your clients on LinkedIn. We'll cover real examples of brands that are doing it right, how to select content that resonates, how to create a compelling editorial calendar and how to measure success.
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. David Hahn, VP Product Management at LinkedIn, provides a preview of enhancements planned for LinkedIn in 2013 and the implications they will will have for Financial Service Marketers.
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
The 25 Must-Read Content Marketing Presentations of 2013David Laubner
2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),
Please let me know of any corrections or missed presentations that should be here.
How to Achieve Face-Melting Content Marketing ROI LinkedIn
Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business. In this session Jason Miller, Group Manager, Content Marketing and Social Media at LinkedIn breaks down the step by step process for building a world class revenue driving hi-octane content engine. Put on your marketing seat belt and get ready for a content marketing riff-a-palooza of actionable takeaways you can start implementing immediately.
On August 5th, ContentMX presented at ChannelCon, hosted by CompTIA on how to 'generate more leads through social media'.
Many solution providers often think of social media as a way to build brand awareness, but not as a lead generation tool. If you haven’t tried using social media for lead generation, your business may be missing out on a lucrative marketing channel. Learn how to develop a strategy to generate and track social media leads.
8 Steps To Effective Content For Social Media - Newscred WebinarMichael Brenner
How do you create effective content for social media? Join Me and Newscred to learn the 8 steps to creating and sharing content your customers need and want.
Creativity is the skill necessary to differentiate your content. It’s the innovative spark that helps your brand stand out to your audience. At Content Marketing World 2013, Coca-Cola’s Jonathan Mildenhall shared his tips for forming a more
creative content culture.
LinkedIn Guide to Personal & Business MarketingMohamed Yasser
Learn how to use Linkedin in personal & business marketing to get more career and business opportunity through the next:
Build a Great Linkedin Profile
Win Linkedin Search Ranking
Keep Your Privacy
Build a Company Page on linkedin for marketing
How to networking on Linkedin,
Marketing through Linkedin network
Build a Linkedin Groups
Build Online Visibility on Linkedin
Create a Call To Action to your customers on Linkedin
Lead Generation & marketing on Linkedin
build a Mail List through linkedin
Advanced marketing activities on Linkedin to turn your connections into customers
How to make every employee part of your marketing team (BrightonSEO April 201...Mike Essex
As presented at BrightonSEO in April 2016 by Mike Essex (@blagman) this deck looks at ways to make every employee do your marketing work for you through to power of internal communication.
10 Tips to Discover, Reach, and Convert Your AudienceSkyword Inc.
Meeting Description:
In the rush to prove ROI, it is easy for marketers to get caught up in the numbers without paying attention to the people behind them. Taking time to understand your audience and create content that speaks to their interests and desires is paramount to driving performance and inspiring loyalty.
This webinar will help you identify the who, what, where, and how of your audience, and identify best practices in design, optimization, and amplification to ensure that your content reaches the right users at the right time. Content strategists, Justina Perro and Inbar Yagur will guide you through steps to create a plan of action that not only drives those coveted conversions, but also builds stronger relationships in the process.
Live from LinkedIn: The Secret Sauce to Marketing on LinkedInLinkedIn
They say you shouldn’t share your house recipes with the world, but why wouldn’t we? We WANT you to replicate our success!
This deck brings together the minds of LinkedIn Marketing’s content, demand generation and ad operations teams to reveal the tactics the LinkedIn team uses to see a higher ROI from our ads - and how you can too. Discover:
- How we define objectives for marketing on our platform
- How we balance organic and paid
- What we’ve learned about targeting, testing and optimizing campaigns
- Our approach to bidding and budget management
- How we built an always-on content strategy
Om inzicht te krijgen in de houding ten aanzien van werk zoeken, baantevredenheid en carrière-evaluatie, ondervroegen we 717 mensen met een baan in Nederland. Graag delen we het resultaat en hoe je hiermee je voordeel kan doen. Het volgende komt aan bod:
- Inzichten waarmee je jouw ideale kandidaten beter kunt begrijpen en aantrekken
- Welke kansen bieden deze inzichten je en hoe kan je hierop inspelen?
- De do's en don'ts om je kans op succes bij potentiële kandidaten te vergroten
- Hoe kan LinkedIn je hierbij helpen
Live Webinar: Creating a Winning Content Strategy for Sponsored UpdatesLinkedIn
One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away.
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Content Marketing | The Power in your Digital Marketing CampaignAnn Druce
Content Marketing is a powerful way to build relationships with your target market. This presentation explains what content marketing is, why you should care, and how to approach content marketing strategy. Contact Ann Druce for more information: @AnnDruce www.octarine.co.za
Presented at the Durban Marketing Indaba in August 2013,
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
2015 is the year where social media and content marketing become a vital part of any successfully integrated marketing approach.
This presentation will explain how to create a successful content marketing strategy for your clients on LinkedIn. We'll cover real examples of brands that are doing it right, how to select content that resonates, how to create a compelling editorial calendar and how to measure success.
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. David Hahn, VP Product Management at LinkedIn, provides a preview of enhancements planned for LinkedIn in 2013 and the implications they will will have for Financial Service Marketers.
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
The 25 Must-Read Content Marketing Presentations of 2013David Laubner
2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),
Please let me know of any corrections or missed presentations that should be here.
How to Achieve Face-Melting Content Marketing ROI LinkedIn
Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business. In this session Jason Miller, Group Manager, Content Marketing and Social Media at LinkedIn breaks down the step by step process for building a world class revenue driving hi-octane content engine. Put on your marketing seat belt and get ready for a content marketing riff-a-palooza of actionable takeaways you can start implementing immediately.
On August 5th, ContentMX presented at ChannelCon, hosted by CompTIA on how to 'generate more leads through social media'.
Many solution providers often think of social media as a way to build brand awareness, but not as a lead generation tool. If you haven’t tried using social media for lead generation, your business may be missing out on a lucrative marketing channel. Learn how to develop a strategy to generate and track social media leads.
8 Steps To Effective Content For Social Media - Newscred WebinarMichael Brenner
How do you create effective content for social media? Join Me and Newscred to learn the 8 steps to creating and sharing content your customers need and want.
Creativity is the skill necessary to differentiate your content. It’s the innovative spark that helps your brand stand out to your audience. At Content Marketing World 2013, Coca-Cola’s Jonathan Mildenhall shared his tips for forming a more
creative content culture.
LinkedIn Guide to Personal & Business MarketingMohamed Yasser
Learn how to use Linkedin in personal & business marketing to get more career and business opportunity through the next:
Build a Great Linkedin Profile
Win Linkedin Search Ranking
Keep Your Privacy
Build a Company Page on linkedin for marketing
How to networking on Linkedin,
Marketing through Linkedin network
Build a Linkedin Groups
Build Online Visibility on Linkedin
Create a Call To Action to your customers on Linkedin
Lead Generation & marketing on Linkedin
build a Mail List through linkedin
Advanced marketing activities on Linkedin to turn your connections into customers
How to make every employee part of your marketing team (BrightonSEO April 201...Mike Essex
As presented at BrightonSEO in April 2016 by Mike Essex (@blagman) this deck looks at ways to make every employee do your marketing work for you through to power of internal communication.
10 Tips to Discover, Reach, and Convert Your AudienceSkyword Inc.
Meeting Description:
In the rush to prove ROI, it is easy for marketers to get caught up in the numbers without paying attention to the people behind them. Taking time to understand your audience and create content that speaks to their interests and desires is paramount to driving performance and inspiring loyalty.
This webinar will help you identify the who, what, where, and how of your audience, and identify best practices in design, optimization, and amplification to ensure that your content reaches the right users at the right time. Content strategists, Justina Perro and Inbar Yagur will guide you through steps to create a plan of action that not only drives those coveted conversions, but also builds stronger relationships in the process.
Live from LinkedIn: The Secret Sauce to Marketing on LinkedInLinkedIn
They say you shouldn’t share your house recipes with the world, but why wouldn’t we? We WANT you to replicate our success!
This deck brings together the minds of LinkedIn Marketing’s content, demand generation and ad operations teams to reveal the tactics the LinkedIn team uses to see a higher ROI from our ads - and how you can too. Discover:
- How we define objectives for marketing on our platform
- How we balance organic and paid
- What we’ve learned about targeting, testing and optimizing campaigns
- Our approach to bidding and budget management
- How we built an always-on content strategy
Om inzicht te krijgen in de houding ten aanzien van werk zoeken, baantevredenheid en carrière-evaluatie, ondervroegen we 717 mensen met een baan in Nederland. Graag delen we het resultaat en hoe je hiermee je voordeel kan doen. Het volgende komt aan bod:
- Inzichten waarmee je jouw ideale kandidaten beter kunt begrijpen en aantrekken
- Welke kansen bieden deze inzichten je en hoe kan je hierop inspelen?
- De do's en don'ts om je kans op succes bij potentiële kandidaten te vergroten
- Hoe kan LinkedIn je hierbij helpen
View the presentation that was given at FinanceConnect Sydney on Thursday May 1 by Jennifer Grazel, LinkedIn's Global Head of Category Development - Financial Services. This presentation showcases the key themes arising from FinanceConnect in New York and through two new pieces of research for SMB and High Net Worth in Australia, demonstrates how these themes translate for the Australian market.
Over the past year, we’ve seen companies take advantage of the unique opportunities Sponsored Updates provide to reach targeted professionals in the LinkedIn feed. As a result, we’ve also seen them knock performance metrics out of the park. Check out the top Sponsored Updates of 2014 along with tips for how to increase the engagement with your Sponsored Updates on LinkedIn.
Get started with Sponsored Updates here: http://lnkd.in/sponsoredupdates
More than two millions groups exist on LinkedIn, run entirely by our members. By building and engaging in groups, marketers can build relationships within a lively community, and encourage brand advocates. But how do you keep this community happy and engaged? See this slideshow to find out. Visit marketing.linkedin.com to learn more.
LinkedIn Marketing Solutions FinanceConnect 15 - Highlights From NYC with Jen...LinkedIn
Insights & Highlights from FinanceConnect NYC presented by Jennifer Grazel, Director, Global Vertical Marketing, LinkedIn Marketing Solutions at FinanceConnect Sydney, May 14 2015.
Content Marketing to Power your Brand StrategyLinkedIn
View the presentation that was given at FinanceConnect Sydney on Thursday May 1 by Valter Sciarrillo and Ben Russell. This presentation demonstrates how LinkedIn's content marketing tools; Content Marketing Score and Trending Content can be used by marketers to measure the effectiveness of their content to power a more effective brand strategy.
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Webinar: The Best of LinkedIn: How Brands Are Using the Platform to WinLinkedIn
Everyone knows a great case study or example can do wonders for your marketing strategy inspiration – which is why we have curated a trove of them to share with you.
Join LinkedIn’s content marketing expert, Deanna Lazzaroni, and LinkedIn Senior Insights Analyst, Nick Mangum as they dive in and dissect how top brands are using the platform to achieve marketing goals.
Take a look at this webinar deck to learn:
- What the 10 Most Influential Global Brands on LinkedIn are doing differently – and how to apply what’s working for them to your efforts
- How LinkedIn’s Content Marketing Score (CMS) tool can help you measure the effectiveness of your content efforts on LinkedIn
- Examples of brands effectively using LinkedIn Company Pages and LinkedIn Sponsored Updates
Webinar: Best practices for marketing on LinkedInLinkedIn
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
Why Social Media Is Important for Business Marketing
flawless-media.com
Let’s start with one simple fact: It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 7 billion people around the world using social media every day,
it’s no passing trend.
Bibby Consulting Group is a full-service digital marketing agency specialising in B2B lead generation. With over 12 years of Digital Marketing experience, Bibby has been at the forefront of the information age.
Download some free gifts, get access to exclusive offers, live events and industry updates here: http://bibbyconsultinggroup.com.au/fr...
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The 10 most disruptive pr and marketing agencies 2021(1) compressedMerry D'souza
There are many public relations agencies that work to attract customers’ attention towards companies by using different PR strategies. By generating informative and high-quality content, they work hard to enhance their clients’ businesses. These agencies also improve the promotional strategies of their clients in order to raise brand awareness and market their products or services effectively.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to Webinar: What you need to succeed with marketing on LinkedIn (11)
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
13. #Succeed2015#Succeed2015
Target the customer
you need to reach
Target professionals who
live in target cities along key
routes
Identify members who
belong to LinkedIn groups
related to business travel in
Asia
13
“We knew we needed to advertise where business people – and especially the
business travelers – are going to be. They’re on LinkedIn.”
Dennis Owen
VP Marketing Americas, Cathay Pacific Airways
15. #Succeed2015#Succeed2015 15
Standard Display Ads
Reach the right audience at the
right time on the most
accountable medium
Target influential professionals
with precision
Drive high-quality audiences to
your website
16. #Succeed2015#Succeed2015
Build brand awareness
and leads with
targeted campaigns
Reached 170k business
decision makers
.07% CTR for branding ads
Numerous qualified
meetings scheduled as a
result
16
“LinkedIn helps you target the CIOs and senior IT executives you need to drive
new business.”
Jason Kane
Account Director, Anvil Media Inc. (agency)
18. #Succeed2015#Succeed2015 18
Company Pages
Share content and opportunities
to make professionals more
productive and successful.
Your destination to establish your
company's identity and build
relationships with the world's
professionals
20. #Succeed2015#Succeed2015 20
Showcase Pages
Create a dedicated page for
aspects of your business with
their own messages and
audience segments to share
with
Share focused content to build
a relationship with a specific
audience
Effectively segment your
audience, and deliver the right
message to the right audience.
22. #Succeed2015#Succeed2015
50% more likely to agree that
“Adobe is shaping the future of
digital marketing”.
79% more likely to agree that
“Adobe can help me optimize
my media spend”
22
Brand awareness with
Sponsored Updates
“Sponsored Updates allowed us to reach the right audience on the right channel,
ultimately helping to move the needle on a primary objective – to inform and
educate marketers that Adobe is an industry leader in providing digital marketing
solutions.”
- Maria Poveromo, Sr Director PR, AR and Social Media, Adobe
24. #Succeed2015#Succeed2015 24
Sponsored InMail
Send a personalized message
directly to a member’s inbox
Ensure standout; just one
message is sent every 60 days
Prompt user to take action with
customizable response button
25. #Succeed2015#Succeed2015
Impact the right
decision makers with
Sponsored InMail
29% open rate
23% CTR
Qualified meetings with
people who met specific
criteria
25
“We can target exactly the people we want to reach while achieving the scale to
fulfill our campaign.”
J.P. Walti
Director of Demand Generation, Hearsay Social
26. #Succeed2015#Succeed2015 26
Maximize reach
across LinkedIn
InMail
Reach in the inbox on desktop
and mobile
Display
Reach across desktop pages
Sponsored Updates
Reach across all devices via
the LinkedIn feed
by combining Display, Sponsored
Updates, and InMail
27. #Succeed2015#Succeed2015
26% of new leads come from
Display Ads; 6% of leads come
from updates.
Generated higher quality leads
than from any other channel
27
Awareness and leads
with display, inMail and
Sponsored Updates
“LinkedIn is a social network where we can specifically target people who are in a
position to be making important business decisions.”
- Betsy Schneider, VP of Marketing Services, BI Worldwide
28. #Succeed2015#Succeed2015 28
The most effective platform for marketers to reach audiences,
nurture prospects and acquire customers
Share relevant content
and campaigns with the
world’s professionals
Content & Campaigns
Get to the right people
with precision-focused
B2B multi-channel
marketing
B2B Marketing
32. #Succeed2015#Succeed2015
The Blogging Food Groups
A steady diet of quality content for your blog
Monday Tuesday Wednesday Thursday Friday Saturday
Spinach Raisin Bran Chocolate
Cake
Roast Tabasco
Spinach
I’m Keith
Nice to be with you today, thanks for joining
I’m going to share best practices for marketing on LinkedIn.
I’ll take questions at the end, but feel free to tweet questions to # as we go
Let’s get started
I have three areas I’d like to discuss with you today.
First, I’ll share some on the consumer evolution, and challenges that presents
Best practices
My team has adapted to answer the call of this evolution.
We now live as digital consumers.
This has huge implications for marketers. How do you build your brand in an always-on world? How can you stay top of mind with your target when they’re inundated with a wealth of information?
And this always on world is why customers are already 90% through the buying cycle before we decide to contact a vendor. (latest stat from Forrester)
In other words, you can't expect people to love and trust your brand overnight: if you want to even be considered when they’re at the 60%, your brand needs to be wherever your clients are during those early stages, constantly reminding them of why you matter.
We see the primacy of mobile in our own data as well. 50% of our member visits are mobile
How do you stay relevant and build your brand in the feed? It’s all about consuming content, it has to be mobile optimized and snackable.
In more practical terms, what does the new era of empowered, mobile consumers mean to your brand? 3 immediate implications:
You must know your customer well: who are they, where can you find them? And be confident that you’re reaching the right people.
Earn their trust by helping them reach their goals.
Finally, you need to be everywhere they are. Every touchpoint, every channel, because of how they’re always on.
I’ll talk first about best practices for brand building, and then transition to talking about best practices for lead gen
BRANDING SLIDE
Here are 3 simple steps and products we recommend to help you get started:
Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people.
Next, make sure these people understand what your brand is all about. Use visually impacting products like Video Ads, Content Ads and Company/Sponsored Updates to attract attention to your message and shape perception of your brand.
Then, establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience.
Everything starts with your audience. Let's look at James Gill, for example. He is exactly the type of professional that your company is looking for:
This is his identity as a professional. LinkedIn is where he showcases this identity, holds it up proudly for the world to see.
We also know he’s well connected. He is active in groups, and actively shares LinkedIn content.
These are his network and knowledge, or who he knows and what he knows.
With those 3 dimensions - IDENTITY, NETWORK AND KNOWLEDGE, or who he is, who he knows and what he knows - we can paint a much better picture of Luke and his needs, emotions and motivations. These are the 3 things LinkedIn provides things that help our members be more productive and successful, and they in turn create the opportunity for the marketer.
So let’s say you want to reach James, and build a relationship with him.
The great thing about LinkedIn is that you can reach not just him, but millions of professionals just like him on our platform. We have sophisticated targeting capabilities that allow you to get the impact you need, but with no dispersion: you put your money and effort where your audience is. Also, our targeting is based on 1st party data you can’t find anywhere else.
So whether it’s for SMB, institutional, or retail, your audience is on LI.
This is my favorite targeting case on Linkedin
Cathay Pacific wanted to Increase brand awareness among target market segment – people who fly business class between the U.S. and Asia
Solution
• Identify members who are a certain seniority, live near a departure city, and belong to LinkedIn groups related to business travel in Asia, such as Global Workers, China Networking Group, Hong Kong Connection
• Target these members with Display Ads
Results
• Very high engagement rate on the Ads
BRANDING SLIDE
Here are 3 simple steps and products we recommend to help you get started:
Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people.
Next, make sure these people understand what your brand is all about. Use visually impacting products like Video Ads, Content Ads and Company/Sponsored Updates to attract attention to your message and shape perception of your brand.
Then, establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience.
TekSystems is an IT staffing company, a Medium-sized business.
I love this case study because it’s a combination of branding and lead gen
Dual Challenge
• Increase brand awareness among IT professionals in order:
• Generate demand among IT decision makers
Solution
• Combine branding and direct response in a LinkedIn campaign targeting IT decision makers and featuring both standard display and self-service ads
Results
Bunch of impressions against highly qualified audience
Strong performance
Leads generated
BRANDING SLIDE
Here are 3 simple steps and products we recommend to help you get started:
Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people.
Next, make sure these people understand what your brand is all about. Use visually impacting products like Video Ads, Content Ads and Company/Sponsored Updates to attract attention to your message and shape perception of your brand.
Then, establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience.
Members expect companies to have a presence on LinkedIn, and today, there are more than 2.8 million Company Pages representing over 140 industries (March 4, 2012). Your Company Page is your home on LinkedIn, and a central hub for your best news and thought leadership. Use your page to raise awareness of your brand, promote thought leadership
Your Company Page is a foundation for your LinkedIn presence that allows you to showcase your relationships with employees and Followers. Equally important is the opportunity to send tailored communications to those audiences from your Company Page to build and nurture long-term engagement with your brand.
This is a Showcase Page by 20th Century Fox
What’s new is that you can now increase the impact of Display with Sponsored Updates.
As with Company Updates, Sponsored Updates originate from your Company Page and can be used to share links, videos, presentations, whitepapers, PDFs, and images.
Sponsored Updates extend the reach of your content to any target audience on LinkedIn – both Followers AND non-Followers.
You also gain valuable earned reach when members like, share, or comment on your content, distributing it to their 1st degree connections.
Challenge:
Adobe wanted to further establish itself as a leader in digital marketing and raise awareness for its digital marketing solutions. To do this, Adobe needed a relevant channel to share thought leadership content and expertise with its target audience -- marketing decision makers.
Solution:
Using Sponsored Updates, Adobe shared valuable thought leadership content targeted at marketers -- content that aimed to help marketers achieve greater success in their digital strategies.
Results:
Considerable brand lift for those exposed vs not exposed
LEAD GEN SLIDE
Here are 3 simple steps and products we recommend to help you get started:
Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people. We have 15 targeting dimensions, plus custom segments.
Establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience.
Next, make sure you give your audience a personal reason to engage with your company. Products like the Sponsored InMail and the Spotlight Ad allow you to deliver customized messages, increasing your engagement rates. Don’t forget to provide a clear call-to-action, so people know what to do.
Best practices
- Messages from a company representative drives higher engagement - Don’t include additional options for DR objectives- Copy should not feel like spam- Adding Share buttons can increase viral spread
Challenge
• Generate demand for Hearsay’s social media marketing solutions
Solution
• Deliver Sponsored InMails offering timely, high-value content to decision makers when they need it most
Results
• Open rate of 29%
• Click thru rate 23%
• Numerous qualified meetings scheduled as a result of the campaign
Our Targeted Messages & Conversations package starts with Display Ads.
We see performance increase with the combo as well
Here’s an SMB case study where they used these 3 products, showing you don’t have to be a big company to take advantage of the power of the platform.
BI Worldwide is an engagement marketing agency.
Driving awareness and high-quality leads with a targeted content marketing campaign
Challenge:
Raise brand awareness in a competitive marketplace
Reach HR and sales professionals at companies with 10,000+ employees
Use content to increase engagement
Increase quality of sales leads
Solution:
Display Ads targeting HR professionals and sales executives
Sponsored InMails promoting research content
Company Page to highlight products
Follower Ads to grow Company Page audience
My team has adapted to respond to the always-on consumer evolution, and I want to share with you how.
Our blog is the centerpiece
Blog gets leveraged in these channels, and we use it to feed a lot of the content in our sponsored updates
Food groups – roasts (big stuff), spinach (how to), tabasco (spicy), chocolate cake (sweet treats)
On our blog we try to hit our vertical audiences, our sophisticated marketers, our people new to LI
We aim to develop on ‘big rock’ per quarter, that will drive a lot of lead gen and can be carved up into smaller, snackable pieces to extend the shelf life.
This was the dream of Jason Miller our content marketer who we hired last year, and it drove 40% of all leads in Q1, Q2 and Q3.
Showcase pages are extensions of the Company Page designed for spotlighting a brand, business unit, or initiative