This document discusses different frameworks for analyzing internal and external factors that can impact a business, including its situational analysis, SWOT analysis, and PESTLE analysis. A situational analysis identifies a business's capabilities, customers, environment, and how these impact the company. SWOT analysis examines strengths, weaknesses, opportunities, and threats both internally and externally. PESTLE analysis evaluates the political, economic, social, technological, legal, and environmental factors outside a business that it must consider.

1. Situational Analysis

2.  Defined as an analysis of the
internal and external factors of a
business. It clearly identifies a
business's capabilities, customers,
potential customers, business
environment, and their impact on the
company.

3. INTERNAL FACTORS

4.  Financial resources like funding, investment
opportunities and sources of income.
 Physical resources like company's location,
equipment, and facilities
 Human resources like employees, target
audiences, and volunteers.

5. EXTERNAL FACTORS

6. External factors are elements that
influence a business' results and
performance from the outside.
These factors are often part of the
economic, political and social
environment of the locations where the
company operates.

8. SWOT analysis (strengths,
weaknesses, opportunities and
threats analysis) is a framework for
identifying and analyzing the internal
and external factors that can have an
impact on the viability of a project,
product, place or person.

9. STRENGTH

10.  STRONG EMPLOYEE ATTITUDES
 EXCELLENT CUSTOMER
SERVICE
 PERSONAL RELATIONSHIPS WITH
CUSTOMERS
 LEADERSHIP IN PRODUCT
INNOVATION.

11. WEAKNESSES

12.  Too many levels of reporting in the
organizational structure
 Limited product availability
 No one knows you
 Technology is not your
biggest strength

13. OPPORTUNITI
ES

14.  Customer Satisfaction Surveys
 Invest in Human Resources
 Professional Consulting

15. THREATS

16.  Cyber Security
 Uncompetitive Salary
 Weather
 Material shortage

17. APPLE
POSITIVE NEGATIVE
EXTERNALINTERNAL
› User friendly.
› HD cameras.
› Too expensive.
› Cyber Security.
› First class cities.
› Several high profile personalities use it.
› Budget friendly phone companies.
› Imitations.
STRENGTH WEAKNESS
OPPORTUNITY THREAT

18. PESTLE ANALYSIS
PESTLE
POLITICAL
ECONOMIC
SOCIAL
LEGAL
ENVIRONMENTAL
TECHNOLOGICAL

20. All the influences that a
government has on your business
could be classified here. This can
include government policy,
political stability or instability,
corruption, foreign trade policy,
tax policy, labor law,
environmental law and trade
restrictions.

22. Economic Factors are the factors
that affect the economy and
includes interest rates, tax rates,
law, policies, wages, and
governmental activities. These
factors are not in direct relation
with business but it influences the
investment value in the future.

23. SOCIAL FACTORS

24. Social classes and their influence
on the society
Level of education
Access to education (free, paid)
Average disposable income level
Buying habits and consumer
preferences

25. TECHNOLOGICAL
FACTORS

26. Computer calculation
speed/power
Internet connectivity
Cyber Security
The existence of 3D technology
Engine efficiency

27. LEGAL FACTORS

28. Legal factors are external factors
which refer to how the law affects
the way businesses operate and
customers behave. Product
transportation, profit margins,
and viability of certain markets
are all examples of things which
may be influenced by legal factors

29. ENVIRONMENTAL
FACTORS

30. These factors include ecological
and environmental aspects such
as weather, climate,
environmental offsets and climate
change which may especially
affect industries such as tourism,
farming and agriculture.

31. Thank You