The document discusses organizational vision, mission, and values. It defines a vision as looking to the future ideal state, a mission as the current purpose and goals, and values as the core ethics that guide behavior. Examples of visions include making people happy (Disney) and providing information access (Google). Missions should be memorable, unique, and realistic. Values statements list the principles an organization adheres to and form an ethical foundation. Together, vision, mission, and values provide direction and constrain actions to build a positive culture.

1. Organizational Values,
Vision & Mission
By: Mr. Andrei B. Gonzales

2. Vision
 A vision statement looks forward and creates a mental image of
the ideal state that the organization wishes to achieve.
 Describes where the organization wants to be in the future.
 It is inspirational and aspirational and should challenge
employees.
 Knowing what is important in the community you are working in
is oftentimes extremely important in crafting a vision statement.
 Since a vision statement is used to direct overall strategic goals
for a company, they tend not to change very often. Each goal is
another step on the path toward achieving the overall vision of
the company.

3. Why do you need a vision
statement?
Organisations need to know where they are heading
and what they are trying to accomplish
An institution’s vision statement is thus an
articulation of its major goals and ambitions. The
organisation which does not articulate its vision for
the future will not necessarily fail, indeed it may
continue to ‘tick over’ quite nicely, but nor is it likely
to thrive.

4. What makes a good vision
statement?
Be inspirational
Be ambitious
Be realistic
Be Descriptive
Be Clear

5. Examples of Vision Statements:
Disney: To make people happy
Ikea: To create a better everyday life for the
many people
Google: to provide access to the world’s
information in one click.

6. Mission
Concise explanation of the organization’s reason for
existence. It describes the organization’s purpose and
its overall intention
Describes what the organization needs to do now to
achieve the vision.
Without a mission statement, the organisation risks
wandering ‘off mission’ and wasting time and resources
trying to achieve things which are at best peripheral
and at worst irrelevant to the objectives it should be
trying to achieve.

7. General principles:
Make it as succinct as possible
Make it memorable
Make it unique to you
Make it realistic
Make sure it’s current

8. Examples of Mission Statements:
 Disney: “to be one of the world’s leading producers and
providers of entertainment and information. Using our portfolio of
brands to differentiate our content, services and consumer
products, we seek to develop the most creative, innovative and
profitable entertainment experiences and related products in the
world.”
 IKEA: ‘to offer a wide range of well-designed, functional home
furnishing products at prices so low that as many people as
possible will be able to afford them’. Our vision also goes beyond
home furnishing. We want to create a better everyday for all
people impacted by our business.
 Google: To organize the world’s information and make it
universally accessible and useful

9. Importance:
The vision and mission statements are very
important and they can be best described
as a destination and compass respectively.
Therefore every organization should
develop clear vision and mission
statements.

10. ORGANIZATIONAL VALUES
Organisational values describe the core
ethics or principles which the company will
abide by, no matter what. They inspire
employees’ best efforts and also constrain
their actions. Strong, clearly-articulated
values should be a true reflection of your
organisation’s aspirations for appropriate
workplace behaviour, and play an important
role in building a positive culture at your
organisation.

11. Every organization has a set of values,
whether or not they are written down. The
values guide the perspective of the
organization as well as its actions. Writing
down a set of commonly-held values can
help an organization define its culture and
beliefs.

12. Values in Organizations
Even if an organization has not explicitly
spelled out the values it uses to guide its
actions, it has values. They may be
unstated, but they play an important role in
determining how the organization confronts
problems and issues.

13. Using Values as a Guide
Value statements list the principles
and ethics to which an organization
adheres. They form an ethical
foundation for the organization.

14. Values and Community
Value statements also serve as a reference point
for community members outside the organization.
They enable them to understand the beliefs and
principles of the organization. They provide basic
information about how the organization operates
and about its perspectives on ethical problems.

15. Living Out Value Statements
Communication of values is important both
internally and externally.