This document provides tips to avoid search engine penalties. It advises to forget about trying to outsmart Google and instead focus on creating great content. The tips are to regularly clean up websites by removing error pages, duplicate content, broken links, and unwanted inbound links. It also recommends diversifying traffic sources rather than relying on a single source, as no single source is completely safe from algorithm updates. The overall message is that maintaining a clean website with quality content and diversified traffic is the best way to avoid search engine penalties.

1. How to Penalty-Proof Your

2. ARVIN BUISING
President
arvin@tarsiusdigital.co

3. 3 THINGS TO DO TO AVOID PE

4. FORGET ABOUT
‘BEATING GOOGLE’

6. {You create sentence variations.|
Your provide variations of the sentences you write.|
When writing spintax, you come up with different
versions of the sentences.}

7. {Then|After that} {you|the
spinner|the writer}
{come up with|provide|supply}
{synonyms|variations|alternatives}
for the words and phrases.

8. The result?
Hundreds of unique, human-readable, but use

9. These articles are submitted to article direct
OR posted into free blogs OR private blog n
to build hundreds of links.

10. And it worked!

11. Until . . .

14. Google employs almost 20,000 software e

15. Still THINK you can outsmart
Google?
Feel free to use any of these
tactics:

16. BUY/RENT/EXCHANGE
/BUILD LINKS

17. USE
DUPLICATE/SPUN/SCRAPED/T

18. INSTEAD OF TRYING
TO FIND THE NEXT
‘LOOPHOLE’, LEARN
TO CREATE
AWESOME CONTENT.
– All Inbound Marketers

19. DO REGULAR HOUSE CLEA

22. ERROR PAGES.

23. THIN/DUPLICATE
CONTENT.

24. DUPLICATE META
DATA.

25. BROKEN LINKS.

26. EXACT MATCH
ANCHOR TEXTS.

27. UNWANTED INBOUND LINKS

28. SLOW LOADING PAGES

29. The price of freedom
(from penalties)
is eternal vigilance.
– Arvin Buising

30. DIVERSIFY YOUR TRAFFIC S

31. We’re no longer ‘just’ SEOs.

32. Try “Digital Marketing Professionals”

33. Source: Monetate 1st Quarter 2015 Report
CONVERSION RATE BY CHANNEL 1ST QU

35. BUILD an EMAIL LIST

37. BE FELT IN SOCIAL
MEDIA

38. • FILIPINOS spend 4 hours each day on Fa
• There are 33 million internet user in the Ph
• 94% of them are crazy over Facebook

39. #AlDub broke the record for most tweets in 2
in November 5, 2015 with 41 million tweets.
http://www.abc.net.au/news/2015-11-04/aldub-breaks-twitter-world-record/691

40. There are more than 25 million YouTube users i

41. No single source of
traffic is wholly "safe,"
but a diversified
portfolio has much less
associated risk.
- Rand Fishkin

43. 1. FORGET ABOUT
GAMING GOOGLE
2. DO HOUSECLEANING
REGULARLY
3. DIVERSIFY YOUR
TRAFFIC SOURCES

44. Thank you!

45. ARVIN BUISING
President
arvin@tarsiusdigital.co