Once upon a time early modems were slow. The broadband came along and web page byte count and code skyrocketed. Now? Now we have slowness even at broadband speeds due to page bloat. And if you're on mobile, you've got slowness and the added annoyance of possibly higher battery drain.
It's time to start thinking about web site performance as a feature in and of itself. Because if you're too slow, none of your other features will matter. Your visitor will be gone before the page renders.
Presentation excerpt from Udemy course "Digital Product Management" http://udemy.com/digital-product-management
A performance optimization presentation for WordCamp Sacramento 2016. Presented by Austin Gil.
This presentation addresses issues in design, development, and project management, where performance is most greatly affected. We look at various opportunities and techniques within each stage that may offer more speed. The subjects range from beginner to advanced with tips and advice that just about anyone can walk away with, and we end with a collection of recommended tools.
This presentation was designed so the slides would be useful even out of context of the presentation. Please enjoy.
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
SEO Audits contain both an internal analysis and external analysis. You gain a general understanding of your share of the SEO market (external), while identifying how well your website is optimized to obtain additional market share (internal).
A performance optimization presentation for WordCamp Sacramento 2016. Presented by Austin Gil.
This presentation addresses issues in design, development, and project management, where performance is most greatly affected. We look at various opportunities and techniques within each stage that may offer more speed. The subjects range from beginner to advanced with tips and advice that just about anyone can walk away with, and we end with a collection of recommended tools.
This presentation was designed so the slides would be useful even out of context of the presentation. Please enjoy.
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
SEO Audits contain both an internal analysis and external analysis. You gain a general understanding of your share of the SEO market (external), while identifying how well your website is optimized to obtain additional market share (internal).
(includes Voice SEO) you can call it a Modern SEO Guide Share it with your team or your boss. They will thank you
Want to customize it and share it? I have an editable word document, leave a comment or send a DM, as always would love ❤️ to share it with you :)
https://www.webmarketingacademy.in/seo-audit-template-pdf-word-free-download-sample-seo-report/
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
A solid evaluation of a Deregulated Power Start Up....good plan, company unfortunately got purchased prior to implementation. Solid management..poor timing.
Basic information about Google Tag Manager. How you can create a tag, a trigger or a variable. Also in this presentation you have some information about the Data Layer
If your company needs to submit a Website Audit Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g80dwa
The following presentation would cover –
Why Do We Need Keywords?
What is Keyword Research?
Advantages of Keyword Research
Keyword Research Tools
Top Tips for Effective Keyword Research
Where you must use keyword phrases
Speed kills. Did you know that consumers expect a site to load in 3 seconds or less? Learn why & how how to audit and optimize your site's speed with this quick guide. Plus, our own mini case studies on the impact site speed has for conversions!
Checkout the full blog at https://www.vendasta.com/blog/speed-kills-websites-speed-and-performance
Wondering what Google’s Core Web Vitals update is about? In this blog, we explain what the metrics are, why they are important, and how you can improve them. https://www.webguru-india.com/blog/core-web-vitals/
(includes Voice SEO) you can call it a Modern SEO Guide Share it with your team or your boss. They will thank you
Want to customize it and share it? I have an editable word document, leave a comment or send a DM, as always would love ❤️ to share it with you :)
https://www.webmarketingacademy.in/seo-audit-template-pdf-word-free-download-sample-seo-report/
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
A solid evaluation of a Deregulated Power Start Up....good plan, company unfortunately got purchased prior to implementation. Solid management..poor timing.
Basic information about Google Tag Manager. How you can create a tag, a trigger or a variable. Also in this presentation you have some information about the Data Layer
If your company needs to submit a Website Audit Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g80dwa
The following presentation would cover –
Why Do We Need Keywords?
What is Keyword Research?
Advantages of Keyword Research
Keyword Research Tools
Top Tips for Effective Keyword Research
Where you must use keyword phrases
Speed kills. Did you know that consumers expect a site to load in 3 seconds or less? Learn why & how how to audit and optimize your site's speed with this quick guide. Plus, our own mini case studies on the impact site speed has for conversions!
Checkout the full blog at https://www.vendasta.com/blog/speed-kills-websites-speed-and-performance
Wondering what Google’s Core Web Vitals update is about? In this blog, we explain what the metrics are, why they are important, and how you can improve them. https://www.webguru-india.com/blog/core-web-vitals/
Website Loading Time Statistics Crucial Data for Optimal Performance.pdfChristopher Jan Benitez
How fast does your website load? Website loading time is one of the most crucial factors in delivering an excellent user experience, boosting search rankings, and driving conversions. But what is considered a good page load time in 2023?
This in-depth blog post dives into the latest website loading time statistics and benchmarks you need to know to optimize your site's performance. Discover fascinating insights such as:
The average website load time in 2023 is 2.5 seconds on desktop and 8.6 seconds on mobile, but top performing sites aim for under 2 seconds
As page load time goes from 1 second to 3 seconds, the probability of bounce increases by 32%
A 100-millisecond delay in website load time can hurt conversion rates by 7%
The top 10 ecommerce websites have an average page load time of just 1.96 seconds
47% of online shoppers expect web pages to load in 2 seconds or less
Learn what factors impact website loading times, how speed affects critical metrics like bounce rate, conversions and revenue, and best practices to achieve sub-second load times. If you want to boost your search engine rankings, user engagement, and online sales, optimizing your page load time is essential. Discover the data you need to benchmark your site against competitors and exceed customer expectations in this statistics-packed post.
GlobalDots - How Website Speed Affects Conversion RatesGlobalDots
The majority of Americans are said to wait in line (in a real shop) for no longer than 15 minutes. However, on the web, 1 out of 4 customers will abandon a webpage that takes more than 4 seconds to load.
Is Poor Performance Dragging You Down? Here are Five Strategies to Maximize P...Nirvana Canada
Whoever said patience is a virtue certainly never had to contend with modern-day websites. In this digital era, speed is everything, and failing to meet the critical 2-second load time could cost you big in terms of ranking and web traffic. If you made it your mission to boost your website performance this year, here is why you should start at the source.
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
2021 Chrome Dev Summit: Web Performance 101Tammy Everts
What do we mean when we talk about "web performance"? Why should you care about it? How can measure it? How do you get other people in your organization to care? In this workshop at the 2021 Chrome Dev Summit, I covered these questions – including an overview of the history of performance metrics, up to Core Web Vitals.
Google launched Core Web Vitals on May 28, 2020, to improve user experience and boost website ranking. It assesses website speed, responsiveness, and visual stability - providing more opportunities for a website ranking boost.
Web Application Performance for Business SuccessEspeo Software
Web application performance has a specific business value, and yet some sites and apps run so slowly it's painful. See how Espeo avoids performance problems.
2020 Chrome Dev Summit: Web Performance 101Tammy Everts
What do we mean when we talk about "web performance"? Why should you care about it? How can measure it? How do you get other people in your organization to care? In this workshop at the 2020 Chrome Dev Summit, I covered these questions – including an overview of the history of performance metrics, up to Core Web Vitals.
Core Web Vitals will roll out in 2021, we are going to explain the specifics of Core Web Vitals and help you understand how your search rankings will be affected. Here are some actions to take right away!
Presentation on monitoring the web, including synthetic, UEUM, web analytics, interaction analysis. Given at www.meshconference.com/meshu on May 20, 2008
When addressing website performance issues, developers typically jump to conclusions, focusing on the perceived causes rather than uncovering the real causes through research.
Mitchel Sellers will show you how to approach website performance issues with a level of consistency that ensures they're properly identified and resolved so you'll avoid jumping to conclusions in the future.
You can watch the webinar recording here:
https://www.postsharp.net/documentation/video?id=190066128
The purpose is to conduct a website code audit and identify any obvious errors, inconsistencies, and potential sources of security breaches or violations of programming principles.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
2. The Need for Speed
You already know page load speed
is important.
Did you know it might be the most
important thing you can make sure
is working well on your site?
Yup, even more important than
some of the features.
3. How Bad Is the Problem?
Wolfgang 2016 E-commerce KPI Benchmarks Study
“We found site speed matters more than any of the
website engagement metrics. ‘Server response time’
enjoyed a conversion rate correlation three times
stronger than the best engagement metric, ‘average
session duration’.
Because site speed is a SEO ranking factor, smart digital
marketers can benefit from a ‘site speed multiplier
effect as their faster site earns more traffic combined
with a higher conversion rate.”
4. More from Wolfgang…
“We found Average Server Response time is 0.76 seconds.
We also found a strong correlation between low server response times and
high conversion rates. This means for every two tenths of second you
shave off your server response time you can expect to see an an 8% lift in
conversion rate. Unsurprisingly, there was also a strong correlation
between high server response time and high bounce rate.”
“Average page load time 6.5 seconds.
This is significantly slower than the 2 second threshold for e-
commerce websites recommended by Google. Amazon’s
research into site speed found that every one second delay
reduces conversion rate by a whopping 7%.”
Source: Wolfgang 2016 E-commerce KPI Benchmarks Study
5. More Problem Definition
“A 1 second delay in page response can result in a 7%
reduction in conversions.” - KISSmetrics
“1 out of 5 online shoppers will abandon their cart because
the transaction process was too slow..” - Radware
Got that? These are people you had gotten to come
to your site, and convinced them to buy. They were
in the process of buying when they left you. And
are less likely to ever come back.
6. And Even More Problem Definition
“The average load time for mobile sites is 19 seconds
over 3G connections…we found that 53% of mobile site
visits are abandoned if pages take longer than 3
seconds to load.” - DoubleClick
“Sites that loaded in 5 seconds vs 19 seconds were
observed to have: 60% greater pageviews per visit. 35%
lower bounce rates.”- DoubleClick
7. What Does Google Say?
Says…
“53% of mobile site visitors leave a
page that takes longer than three
seconds to load.”
“Our research has been eye-opening.
For 70% of the pages we analyzed, it
took nearly seven seconds for the
visual content above the fold to display
on the screen, and it took more than
10 seconds to fully load all visual
content above and below the fold.”
8. Some Cases - Shopzilla
Shopzilla.com
It’s an old case from 2009, but still instructive.
• Load time brought from 6 to 1.2 seconds
• Conversions increased 7-12%
• Pageviews increased 25%
• SEM based sessions increased 8%
This was almost a decade ago. Speed is even more
important now.
9. Some Cases - Walmart
Walmart.com
From 2012.
• 2% increase in conversions for every ONE
second of speed savings.
• 1% additional revenue per 1/10 second
savings in speed.
• SEO Benefits.
10. Cascade Consequence: SEO
Slow site speed can affect SEO.
“As part of that effort, today we're including a new
signal in our search ranking algorithms: site speed. Site
speed reflects how quickly a website responds to web
requests.” - Google Blog 4/9/2010
Let’s say this more clearly. If you are slow,
Google will hurt you.
11. How Does Speed Hurt SEO?
We can’t tell how slow pages can hurt SEO. Google is vague about
how the signal affects ranking.
We don’t know if slow is based on time to first byte or full page
render and how many seconds is of concern.
Google will also do this for your mobile experience. To what
degree and when is all up to them.
Bottom Line: This is happening. And it will
likely matter more and more over time.
12. The Verdict on Speed and SEO
There’s no way to know for sure of the impact. There are
anecdotal reports and some impossible to be
comprehensive studies. But it’s Google’s algorithm. Their
Secret Sauce.
Here’s the thing though, we’ve already shown the value of
getting load time down. So think of any SEO juice as bonus.
13. Is This YOUR Problem?
Is this your problem as a Product
Manager?
Isn’t this kind of thing the
responsibility of the CTO?
Well… yeah. And no.
There costs to network hardware,
bandwidth, and more. That’s part of
P&L. So you have to share that.
14. Why Does Speed Matter to Users?
It’s not just frustration.
Humans have thresholds for short term
memory retention.
The idea of “flow” isn’t just for sports or
work. We have it for everything.
When things for which we’re in task
flow take too long, we can lose our train
of thought and become frustrated.
And yes, perceived time during a
focused task can seem longer than
actual time.
Sensory
Memory
Short-term
Memory
Forgotten
Info
16. Why Do Pages Load Slowly?
Poor architecture in the first place.
Code bloat, non-optimized graphics.
Unexpected usage loads.
Perhaps the number one reason is code and tag bloat over
time. Things creep in. Feature after feature, marketing code
tag after tag.
Tags and other tools introduce third party code and content
that might not be optimized.
17. Why Do Pages Load Slowly?
Too many server requests. (Worse for mobile)
Large graphics.
Poorly optimized graphics.
Graphics can take up large percentages of overall page byte
count.
Lot’s of ad calls and other third party widget calls that may
not be efficient.
18. Problems With Fixing Speed Issues
Speed alone isn’t really a sexy feature.
There are many points along the page load journey that can
affect speed.
Mobile has made things harder.
19. Speed Challenges with Mobile
Bandwidth is obvious issue.
Device processing capability varies.
Software may work differently.
E.g., browser caches less robust.
Mobile latency can change if a user turns a
corner or if it happens to be raining.
Multiple requests are problematic.
If Mobile is critical, you may need to analyze
Adaptive vs. Responsive methods.
20. What You Should Be Looking At
Generally you’re going to take action on things you’re
measuring.
Speed is a KPI you need to be measuring.
Do you have a target load time?
For first pixels to render?
For total page load?
What are competitor benchmarks?
21. Diagnose Your Problem
Where are you now?
Determine your baselines.
Page speed is made up of both page
and site architecture and networking
issues.
A proper approach to measurement
will involve multiple methods.
22. General Types of Testing
Synthetic
Lab testing. Clean browsers, etc. Goal is to understand what the
best cases can be.
Real User Monitoring (RUM)
Real users connected to typical ’net connections, mostly clean
browsers, but many types of hardware, latencies, etc.
These are really complementary methods. It takes both to give a full
picture of what’s going on. (And even then you won’t fully know.)
23. Monitoring Speed
There are – as usual – a wide variety of tools, both do it
yourself and professional enterprise grade, for monitoring
site performance.
Note: Tools that help diagnose and monitor web site speed
may also provide server uptime monitoring. However,
operational monitoring is an entirely separate topic and
also has it’s own dedicated toolsets.
24. Some Basic Quick Look Tools – Developer Tools
Chrome Developer Tools
Easy to plug in to browser.
Use the Network tab to see
load times for elements and
whole pages.
You can disable cache, throttle
speed, and determine scripts
that block rendering.
25. Some Basic Quick Look Tools – Google Insights
Google’s Page Speed Insights
”PageSpeed Insights analyzes the
content of a web page, then
generates suggestions to make that
page faster.”
26. Some Basic Quick Look Tools – Ghostery
The Ghostery product
isn’t a speed tool. It’s
primarily to identify
and potentially block
tracking technology.
Also useful for
troubleshooting.
27. More Speed Test Tools – WEBPAGETEST
Sponsored by Google,
this Open Source
Project shows loading
waterfall charts, Page
Speed optimization
checks and suggestions.
28. More Speed Test Tools – GTmetrix
Freemium & Pro.
Page load times,
requests, benchmarks,
visualizations.
29. More Speed Test Tools – HttpWatch
Commercial Product.
Page debugging, Network
traffic debugging,
automation testing,
recommendations,
compare to others.
30. More Speed Test Tools – Pingdom
Commercial Product.
Heartbeat / uptime
monitoring, Real User
Monitoring, load speed
analysis, alert / incident
reporting.
31. More Speed Test Tools – New Relic
Commercial Product.
Large scale testing
platform. Applications
and networking
monitoring. Requests
reporting, geographic
performance, API testing,
etc.
32. Fixing Problems: Overall Goals
Get things rendering asap.
This follows an information scent pattern.
Minimally, let the user see that things are happening.
This can be called “Time to Value” Get them some value and
maybe they’ll hang around. But show them a blank nothing and
they’re gone
33. Cutting Down Load Time
Get Diagnostics Going.
Select Tools.
Instrument your site as needed.
34. Cutting Down Load Time (cont’d)
Code Review.
Remove components where possible.
This not only reduces byte count and possible processing time,
but also the number of network requests.
Get rid of junk. Comments are generally good, but unnecessary text
and lines may have crept in over time.
Gzip compression.
35. Cutting Down Load Time (cont’d)
JavaScript in particular can be problematic. Besides being
interpreted in the browser, moving elements around, swapping CSS,
etc., can slow things down. (As well as use of Ajax calls.)
jQuery can be a decent chunk of code. In most cases, it’s
unquestionably needed. But be sure about this. If you can get away
without it, that’s something to consider.
Can you use local storage / cache better?
36. Cutting Down Load Time (cont’d)
Optimize Graphics and Videos.
While this is a well known issue, it can easily be an afterthought.
Consider a Content Delivery Network (CDN).
This will require financial analysis, but getting content, (especially
‘heavy’ content), closer to users via edge of network servers can
help.
37. Cutting Down Load Time (cont’d)
Optimize Critical Rendering Path.
This is somewhat advanced.
The goal is pixels to screen as soon
as possible.
Google offers a free course on how
to study and adjust rendering order.
Progressive rendering can be “lazy”
by only loading as items come into
viewport, or focus on ”above the
fold” or other options.