6. A Maturity Model
Measurement l Interaction l Best Practice
Maturity Model Benchmarking
Big picture needed to have Detailed view of current position
meaningful discussions about needed to make specific changes
potential future strategies
7. Our Maturity Model
Previous Models Our Model
Measurement l Interaction l Best Practice
Not a linear path
No one desired destination
No one way to get there
8. Four Dimensions
Measurement l Interaction l Best Practice
Peer-to-peer working Online Applications
Management Internal Communications
13. Measurement l Interaction l Best Practice
Relatively little structure
What lacks in structure it makes
up for in stimulating social
environment
14. Market Square
Community &
Measurement l Interaction l Best Practice
Collaboration Services
Base Many small sites running
independently
Low
Basic information, starting point
Mid
High
Excel
Structure
Communication
& Information
15. Measurement l Interaction l Best Practice
Retail moves from shops to stalls
Evidence of purposeful design,
but still autonomous, organic
growth
Market stalls still exist
Some services start to emerge,
but clear that no overall plan
16. Market Town
Community &
Measurement l Interaction l Best Practice
Collaboration Services
Key communication sites
Well designed Intranets
And CMS, but not connected
Basic services (room booking)
Base Social-oriented facilities
Low Small to medium businesses,
where comprehensive system not
Mid cost justified
High
Excel
Structure
Communication
& Information
17. All grocery needs in one place
Great deal of order, everything
Measurement l Interaction l Best Practice
has a place, no duplication
People drawn to for convenience
and price
Large stores hard too navigate
and overwhelming
18. Supermarket
Measurement l Interaction l Best Practice
Community &
Collaboration Services
Intranet portal
All content in a single place
on a single platform
Eliminate duplicate functions and
Base content
Convenient access to information
Low
rather than collaboration
Mid
High
Excel
Structure
Communication
& Information
19. Measurement l Interaction l Best Practice
Like supermarkets “Everything under one roof”,
but with more autonomy
Anchor stores to draw people in
More integrated services and social areas
People come not only for efficiency and price,
but for a wide range of social and practical
reasons
20. Mall
Measurement l Interaction l Best Practice
Community &
Collaboration Services
Federated approach
Several intranet sites running
on a single platform
Usually an anchor site
Base Social tools or community sites
Low on intranets
Large organizations wanting
Mid efficiency and control
High
Excel
Structure
Communication
& Information
21. Measurement l Interaction l Best Practice
Mixed degree of top down planning and organic growth
Like malls, but with stronger sense of community
People visit for vibrancy, variety and because it is
where they work and socialize
22. City Centre
Community &
Collaboration Services
Measurement l Interaction l Best Practice
Central infrastructure & services
Locally owned content
Large organizations,
several business units,
Base seeking communication &
Low collaboration across
boundaries
Mid
High
Excel
Structure
Communication
& Information