EPSILON - Strategic Consulting & Advanced Analytics

1. EPSILON OVERVIEW
Strategic Consulting & Advanced Analytics
November 22, 2011

2. Epsilon is Part of Alliance Data
The Alliance Data family of companies delivers an unmatched breadth of
loyalty and marketing solutions designed to help marketers raise their
consumer IQs and drive business growth.
Retail Services
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3. Epsilon’s Global Team
CINCINNATI DUBLIN LONDON
CHICAGO DETROIT
ST. LOUIS TORONTO DÜSSELDORF
DENVER BOSTON BEIJING
PARIS
NEW YORK TOKYO
SAN FRANCISCO WASHINGTON DC SHANGHAI
DALLAS GUANGZHOU
ATLANTA
HONG KONG
MUMBAI
SINGAPORE
SYDNEY
MELBOURNE
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4. Epsilon Facts
Manage over 1 Petabyte of
1 40 year heritage 5 data across global data
centers
2 3500 worldwide associates
Over 2000 global clients,
6 including:
$613 million in 2010 annual
3 revenue, up over 19% • 9 out of 10 Commercial Banks
• 8 out of 10 Top Retailers
Deliver over 40 billion
4 permission-based emails • The Top 10 Pharmaceutical
Companies
annually
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5. Our Goal
To help marketers create
exceptional customer
experiences that differentiate
their brand, engage
consumers’ and build loyalty.
This is achieved through
customer intelligence and
data-driven multichannel
marketing.
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6. Today’s Marketing Challenges
CHALLENGES SOLUTION HOW CEM WORKS RESULT
3 primary challenges exist:
Consumers are empowered Numerous marketing Speed of accessing &
with information channels exchanging information
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7. Solution: Customer Experience Marketing
CHALLENGES SOLUTION HOW CEM WORKS RESULT
Customer Experience Marketing (CEM) is an approach
to deliver relevant customer interactions that
anticipate and respond to the many ways consumers
want to engage, shop and buy today.
* Updated Revision of CRM principles
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8. How CEM is accomplished
CHALLENGES SOLUTION HOW CEM WORKS RESULT
We help marketers leverage both data and technology,
resulting in 1:1 real-time interactions with your
customers across all marketing channels.
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9. Driving Business Growth
CHALLENGES SOLUTION HOW CEM WORKS RESULT
1:1 interactions help marketers gather information that
customizes every touch point with the consumer. The result is
targeted and measurable marketing campaigns.
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10. Epsilon CEM Ecosystem
Enabling marketers Persona Experience
to engage more Development Mapping
intelligently and
efficiently with
customers to deliver Social Sessions Behavior
brand experiences Anonymous
Activity
Media Off/Online
Transactions
Participatory
Conversations
Profiles
that result in long- Segmentation
Heard and observed Win-Win
term, profitable preferences, expectations,
needs and behaviors
Channel Mix/Modeling
Optimization
Relationships
Measurement
relationships Experimental Design
Reporting & Statistical
Analysis
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11. Why Partner with Epsilon?
Epsilon offers the most comprehensive portfolio of services and
solutions that drive your Customer Experience Marketing
Marketing Database Abacus Cooperative
Design • Development • Hosting Transactional Cooperative Database
• Predictive Modeling
Interactive
Web design & hosting Survey Data
Real-time decision support Survey-driven Data • Targeted Marketing
Solutions
Loyalty Management
Technology platforms & Program Strategy Compiled data
Services Weekly New Mover • Lifestyle
Demographic
Data Processing Services
CDI/PDI
Data Hygiene
NCOA, PCOA, Merge/Purge
Interactive
Strategy & Analytics Consulting Services • Search Engine •
Strategy Services • Modeling & Analytics Website
Digital & DM Agency Direct Mail
Multichannel Communications Print Production • Letter Shop
Marketing Strategy • Account Management • Creative
Multicultural Marketing
Experiential Marketing
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12. Why Partner with Epsilon?
We have a long history of partnerships with global brands
Unified
New Install
Multichannel
Customer Data
and Campaign
Management
GRAND CENTRAL
1969 1970 1980 1997 2000 2002 2003 2005 2006 2007 2008 2009 2010
AGILITY MATADOR
Founded
Customer Data Real Time Word-Of-Mouth
Real Time Integration (CDI) Communications Marketing
Dynamic Solution Launch Solution Launch
Messaging Solution Launch
Solution
Launch
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13. Why Partner with Epsilon?
We’ve Invested Over $1 Billion To Be The Comprehensive Provider
Epsilon acquired by Epsilon acquired Epsilon acquired ICOM integrated Epsilon acquired
Alliance Data Bigfoot Interactive CPC Associates into Epsilon Aspen Marketing Services
1969 Oct 2004 Sept 2005 Nov 2005 Apr 2006 Sept 2006 Feb 2007 Jan 2009 July 2010 June 2011
Epsilon Frequency Marketing, Inc. Epsilon acquired Epsilon acquired Epsilon acquired the
founded integrated into Epsilon DoubleClick Email Solutions Abacus Equifax Direct Marketing
Services Division
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14. Awards and Accolades
Creative Awards
100+ Earned by
Direct Marketing/
#2 CRM US Agency
DMA Analytics
2009 Challenge Winner
Top US Agencies
#3 From All Disciplines
China ‘s ROI Festival
2009 Digital Award
Global Direct
#6 Marketing/CRM
Agency
Most Innovative and
2010 Strategic Email
Marketing Service
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15. Market Dominance
AdAge Agency Report 2011*
#2 Top US Agencies From All Disciplines
#2 Top US CRM/Direct Marketing Agencies
#6 World’s Top CRM/Direct Marketing Agencies
CONFIDENTIAL AND PROPRIETARY

16. Forrester
Consistent Leader in Forrester Database and Email Wave
Reports
EMAIL WAVE DATABASE WAVE
Epsilon has been named Leader Leader in database marketing
in every Forrester Wave report category in 2011 Forrester
since inception in 2002. Epsilon Wave report.
is the only provider to be
named Leader consistently in
the last 5 reports.
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17. Forrester Database Wave Rankings
• Ranked #1 in Current
Offering.
• Leading scores in
 Database Management
 Execution and Fulfillment
 Corporate Strategy
 Industry Strategy
 Global Strategy
• Strong Market Presence
led by Financials and
Employees
Page 17
CONFIDENTIAL AND PROPRIETARY

18. Marketplace Recognition
Forrester: #1 2011 In 2010 DMA Innovator CDI: Winner of DMA
Marketing Database Certificate of Excellence Analytic Challenge
Forrester: Leader in Over 104 Major Creative / Winner of DMA Future
Email Marketing Services Awards Innovators Award

19. Industry Involvement in APAC
Vietnam Marketing
Association
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20. Selected Clients From Around The World
“ The expertise and strategic guidance we
receive from Epsilon are tremendous. The
team is truly an extension of our
marketing team, and their flawless
”
execution enables KeyBank to achieve our
marketing goals year after year.
Karen Haefling, Chief Marketing Officer at KeyBank
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21. Select Clients
FINANCIAL TRAVEL HEALTHCARE TECH/TELECOM
Retail
RETAIL
Packaged
Goods
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22. Client Testimonials
“
Epsilon’s email solution will further augment Domino’s powerful marketing engine and improve the
customer experience. The improved personalisation of email communications offered by this customised
”
platform will ultimately enable our customers to enjoy their favourite slice of pizza even more.
Domino’s Pizza Enterprises Ltd
Australia & New Zealand
“
Epsilon enables us to ensure the accuracy and integrity of our
customer data, and achieve the campaign ”
results we’re looking for.
Hachette Filipacchi Media
Greater China and Japan
“ “
The solutions provided by Epsilon will allow us To provide a world-class customer experience,
to improve our data strategy through the use of we chose Epsilon for their best-of-class email
more sophisticated segmentation to drive marketing solutions that enable us to stay
dynamic content personalisation. In addition, close to our customers throughout the
Epsilon’s powerful tools for analytics combined relationship lifecycle and ensure that we are
with the services of their Strategic Consulting providing the most relevant information,
team will provide us much needed insight into optimised in a timely fashion as and when they
”
the ongoing success of our marketing want it.
” Jet Airways
activities.
Lincraft

23. POWERHOUSE OF MARKETING TOOLS &
CRM CAPABILITIES

24. Strategic Consulting & Advanced Analytics
CONFIDENTIAL AND PROPRIETARY

25. EMPIRIC – How We Support Marketing Activities

26. Shut Out Guess Work
STRATEGY & ANALYTIC Strategic Services
CONSULTING
Marketing Mix and Investment Justification
DATABASE SOLUTIONS Program Strategies
Implementation Road Maps
LOYALTY MARKETING Communications Playbooks
Identification of Requirements and Design
(Marketing Process, Data, Technology, Organisational Arrangement)
INTEGRATED
COMMUNICATIONS
Analytic-focused Services
EMAIL & DIGITAL
Marketing Opportunity Assessment
TECHNOLOGY Purchase Analysis & Customer /Prospect Profiling
SOLUTIONS
Customer and Prospect Segmentation
PROGRAMME Predictive Modeling
ANALYSIS
Marketing Measurement and Analysis
PROGRAMME
STRATEGY

27. Design The Perfect Fit
STRATEGY & ANALYTIC Customer Marketing Database Solutions
CONSULTING
Prospect Marketing Database Solutions
DATABASE SOLUTIONS
Agility™ – Customer Data Integration
LOYALTY MARKETING
Tools & Technology Integration/ Extension
Analytic Tools
INTEGRATED Business Intelligence Tools
COMMUNICATIONS Multi-Channel Campaign Management Tools
Loyalty Platform
EMAIL & DIGITAL Digital Platform
Acquisition System
TECHNOLOGY
SOLUTIONS
Bespoke Client Applications
PROGRAMME
ANALYSIS
PROGRAMME
STRATEGY

28. Blend Technology And Strategy Beautifully
STRATEGY & ANALYTIC Loyalty Marketing Technology
CONSULTING
Database & Infrastructure Design and Development
DATABASE SOLUTIONS
Enrollment , Program and Transaction Data Management
Points Management
Award Fulfillment
LOYALTY MARKETING
Account/Liability Management
External Relationships Interface
INTEGRATED
COMMUNICATIONS Tools & Technology Integration/ Extension
Real-Time/Batch Integration
Channel Interface (web site, call centre, IVR/VRU, email, print)
EMAIL & DIGITAL
Campaign Management Tools
Business Intelligence Tools
TECHNOLOGY
SOLUTIONS Loyalty-Specific Datamart & Reporting
PROGRAMME
ANALYSIS
Strategy & Analytic Consulting
Program Optimisation Design and Road Map
PROGRAMME
STRATEGY Members Engagement and Communications

29. Embrace Marketing Complexity with Ease
STRATEGY & ANALYTIC DMP (Distributed Marketing Platform)
CONSULTING Centralised Marketing Communications & Campaign Development
Management Solution
DATABASE SOLUTIONS Central Management of Access and Business Rules
User-Specific Asset Management
LOYALTY MARKETING Marketing Collateral and List Databases
Dynamic Content Assembly
INTEGRATED Local Campaign Development & Management
COMMUNICATIONS
Multi-Channel Marketing Communications Interface
Cross-Channel Reporting & Measurement
EMAIL & DIGITAL
TECHNOLOGY
SONAR
SOLUTIONS One-Stop Console to Create and Deliver a Single Message Fitting
Different Channel-Specific Formats
PROGRAMME
ANALYSIS Dynamic Business Rules Engine
PROGRAMME Repository of Graphical & Textual Marketing Assets
STRATEGY Real-Time Data & Multi-Channel Messaging Enabled

30. Global Leader In Email Marketing
STRATEGY & ANALYTIC Technology Solutions
CONSULTING
Email Platform Capabilities
DATABASE SOLUTIONS Campaign Preview & Mailbox Monitor
Dynamic Content
Content Management
LOYALTY MARKETING
Automation
Technology &Web Analytics Integration
INTEGRATED
COMMUNICATIONS Global Management and Support
Reporting
EMAIL & DIGITAL Data Hygiene and Email List Filtering
TECHNOLOGY
Deliverability
SOLUTIONS Social Media
PROGRAMME Mobile Media
ANALYSIS
Real-Time Messaging
PROGRAMME
STRATEGY
Surveys

31. Trouble Boosting ROI?
STRATEGY & ANALYTIC Program Analysis
CONSULTING
Abandoned Cart Analysis
DATABASE SOLUTIONS Deliverability Analysis
Email Program Audits
LOYALTY MARKETING
EASE Analysis (Email Activity Analysis)
INTEGRATED Multivariate Testing
COMMUNICATIONS A/B Split Testing
EMAIL & DIGITAL
TECHNOLOGY
SOLUTIONS
PROGRAMME
ANALYSIS
PROGRAMME
STRATEGY

32. Smarter and Deeper Engagement? Not A Problem.
STRATEGY & ANALYTIC Program Strategy
CONSULTING
Welcome Programs
DATABASE SOLUTIONS
Winback Programs
LOYALTY MARKETING
Loyalty Programs
Conversion Programs
INTEGRATED Landing Pages and Micro Sites
COMMUNICATIONS
EMAIL & DIGITAL
TECHNOLOGY
SOLUTIONS
PROGRAMME
ANALYSIS
PROGRAMME
STRATEGY

33. Example Work Outputs

34. Eg Email Marketing Roadmap
Customized service levels to meet
individual client needs
LEVEL 3
Advanced Segmentation
Multivariate Testing
LEVEL 2 Customer Response Modeling
Email Activity Segmentation and Analysis
Testing Strategy & Execution Product Propensity Analysis
LEVEL 1
Email ROI
Competitive Analysis Cross-sell / Up-sell
Customer Experience and Email
Churn Management Customer Surveys & Research
Program Audit & Best Practices
Content and Creative Analysis Seasonal Behavior Analysis
Campaign Consultations
Triggered Messaging Longitudinal Behavior Analysis
Contact Management
Frequency Optimization
Trend Analysis/Benchmarking
Marketing Planning
Deliverability Analysis LEVEL 2
List Growth/Source Analysis
LEVEL 1 LEVEL 1
Program Investment
Building a strong Optimizing core email Creating a relevant,
email foundation tactics for better email ROI customer-centric strategy

35. Experience Maps Bring Concept to Life

36. Start Customer Experience
Call + 61 2 9271 5402
Email whalliday@epsilon.com
Visit www.epsilon.com/apac