Sistrix - SEO Do's and Don't
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A presentation from the Amazon Associates Roadshow about the do's and don't in SEO. Presented by Patrick Ugol & Michael Schiffner.
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Sistrix - SEO Do's and Don't
- 1. Dos and Don’ts by SISTRIX GmbH
- 2. Dos and Don’ts by SISTRIX 1 Don't optimize for Google but for Google's users
- 3. Dos and Don’ts by SISTRIX 1 Don't optimize for Google but for Google's users
- 4. Dos and Don’ts by SISTRIX 1 Don't optimize for Google but for Google's users There’s no minimum length, and there’s no minimum number of articles a day that you have to post, nor even a minimum number of pages on a website. In most cases, quality is better than quantity. – John Müller, Webmaster Trend-Analyst, Google Schweiz
- 5. Dos and Don’ts by SISTRIX SERPs for “euro“ on March 21st, 2016 - Before UEFA EURO 2016 1 Don't optimize for Google but for Google's users
- 6. Dos and Don’ts by SISTRIX 1 Ranking history for “euro“ - uefa.com Don't optimize for Google but for Google's users
- 7. Dos and Don’ts by SISTRIX SERPs for “euro“ on June 9th, 2016 1 Don't optimize for Google but for Google's users
- 8. Dos and Don’ts by SISTRIX 1 Don't optimize for Google but for Google's users
- 9. Dos and Don’ts by SISTRIX 1 Measuring the page quality through the user behaviour Don't optimize for Google but for Google's users
- 10. Measuring the page quality through the user behaviour Dos and Don’ts by SISTRIX 1 CTR Don't optimize for Google but for Google's users
- 11. Measuring the page quality through the user behaviour Dos and Don’ts by SISTRIX 1 CTR Don't optimize for Google but for Google's users Short Clicks (Return to SERP Rate)
- 12. Measuring the page quality through the user behaviour Dos and Don’ts by SISTRIX 1 CTR Don't optimize for Google but for Google's users Short Clicks (Return to SERP Rate) Google needs sufficiently relevant user data from the Top 10 results, but also for each domain (if not enough SERP data is available)
- 13. Measuring the page quality through the user behaviour Dos and Don’ts by SISTRIX 1 Don't optimize for Google but for Google's users Dwell time Bounce Rate
- 14. Measuring the page quality through the user behaviour Dos and Don’ts by SISTRIX 1 Don't optimize for Google but for Google's users Dwell time Bounce Rate (1) Google doesn't have data on site bounce rates. (2) Google said back in 2008 that bounce rate metrics are spammable and noisy and has said that time and time again. (3) Last week, Google said not just the above but also that high bounce rates may be the expected behavior on a specific site. https://www.seroundtable.com/bounce-rates-impact-google-rankings-21840.html
- 15. Dos and Don’ts by SISTRIX 1 Preventing "short clicks" is much more important than text length or keyword density Don't optimize for Google but for Google's users
- 16. Dos and Don’ts by SISTRIX 1 Look at the Top 10 results to get new ideas for content that users prefer Preventing "short clicks" is much more important than text length or keyword density Don't optimize for Google but for Google's users
- 17. Dos and Don’ts by SISTRIX 1 Blackfriday.com & Theblackfriday.com November 2015November 2014 November 2013 November 2012 Don't optimize for Google but for Google's users
- 18. Dos and Don’ts by SISTRIX 2 Respect Google’s Guidelines The Google webspam team dealt out more than 4.3 million manual actions, last year https://webmasters.googleblog.com/2016/05/how-we-fought-webspam-in-2015.html
- 19. Dos and Don’ts by SISTRIX 2 Respect Google’s Guidelines Especially know your link guidelines inside out https://support.google.com/webmasters/answer/66356
- 20. Dos and Don’ts by SISTRIX 2 Respect Google’s Guidelines Many SEOs see links as the comfortable shortcut to simulate relevancy to Google: buying, renting, trading, link spam currency-converter.org.uk
- 21. Dos and Don’ts by SISTRIX 2 Respect Google’s Guidelines serenataflowers.com Many SEOs see links as the comfortable shortcut to simulate relevancy to Google: buying, renting, trading, link spam
- 22. Dos and Don’ts by SISTRIX 3 Don't go overboard with hard anchor texts on external links https://www.serenataflowers.com/
- 23. Dos and Don’ts by SISTRIX 3 Don't go overboard with hard anchor texts on external links serenataflowers.com >2% = Dangerous!
- 24. Dos and Don’ts by SISTRIX 3 Don't go overboard with hard anchor texts on external links liverpoolfc.com Natural link profile
- 25. Dos and Don’ts by SISTRIX 4 Do use Wikipedia style internal links from within the content http://www.google.com/patents/US8117209?hl=en
- 26. Dos and Don’ts by SISTRIX 4 Do use Wikipedia style internal links from within the content https://en.wikipedia.org/wiki/United_Kingdom
- 27. Dos and Don’ts by SISTRIX 5 Do control your website's indexing zappos.com
- 28. Dos and Don’ts by SISTRIX 5 Do control your website's indexing
- 29. Dos and Don’ts by SISTRIX 5 Do control your website's indexing
- 30. Dos and Don’ts by SISTRIX 5 Do control your website's indexing
- 31. Dos and Don’ts by SISTRIX 5 Do control your website's indexing
- 32. Dos and Don’ts by SISTRIX 5 Do control your website's indexing
- 33. Dos and Don’ts by SISTRIX 5 Do control your website's indexing
- 34. Dos and Don’ts by SISTRIX 6 Do work with topic- or category-pages
- 35. Dos and Don’ts by SISTRIX 6 Do work with topic- or category-pages http://www.techradar.com/news/photography-video-capture/
- 36. Dos and Don’ts by SISTRIX 6 Do work with topic- or category-pages
- 37. Dos and Don’ts by SISTRIX 6 Do work with topic- or category-pages
- 38. Dos and Don’ts by SISTRIX 6 Do work with topic- or category-pages
- 39. Dos and Don’ts by SISTRIX 7 Do find new keywords A B C
- 40. Dos and Don’ts by SISTRIX 7 Do find new keywords Look at the Top 10 results to get new ideas for content that users prefer
- 41. SEO is 50% avoiding mistakes and 50% coming up with great ideas Dos and Don’ts by SISTRIX
- 42. Danke! Thank you! Dos and Don’ts by SISTRIX