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Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Single	Survey	Design	for	Online	
and	Offline	Research	
Miguel	Ramos	
Confirmit
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Agenda	
•  Value	of	Single	Survey	
•  Focus	Areas	
•  Recommenda?ons	
Your	
Photo
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Single	Survey	Design	for		
Online	and	Offline	Research	
Your	
Photo
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Mobile	as	a	Catalyst	for	Digital	
Transforma@on	
Your	
Photo	
Smartphones	have	overtaken	
laptops	as	the	number	one	
device	for	internet	user
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Online	and	App	Surveys	 Your	
Photo	
Moving	from	a	self-
contained	interac?on	to	an	
open	and	seamless	
experience	where	online	
and	app	surveys	interact	
with	each	other
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
•  Clicking	the	map	in	
Google	opens	
Google	maps	app	
with	the	same	map	
view	
Web	to	App	Seamless	Experience
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
•  Clicking	content	on	a	
LinkedIn	email	opens	the	
LinkedIn	app	with	that	
content	
Email	to	App	Seamless	Experience
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
•  Users	share	a	URL	on	
social	media	that	
opens	the	content	
directly	on	an	app	
Social	to	App	Seamless	Experience
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile9	
Single	Survey	Experience
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile10	
Value	of	Single	Survey	Experience	
•  Build	persistence	into	survey	
par?cipant	interac?ons	by	
maintaining	con@nuity	of	the	
survey	experience
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile11	
Single	Survey	to	Web	and	App	Experience
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile12	
Single	Survey	to	Web	and	App	Experience	
Add	offline	capabili@es	to	exis@ng	studies	
to	distribute	a	seamless	survey	experience	
via	email,	SMS	and	social	media	
Dear	John,	
Thanks	for	taking	part	on	this	
survey	about	Food.	
Click	on	Open	in	App	to	do	the	
survey	in	your	on	?me	or	
con?nue	with	the	survey	right	
now.
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile13	
Single	Survey	Experience	
Online:	Web	Survey	
Offline:	App	Survey
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile14	
Contextual	Insights	
Object	Recogni?on	
Speech	
Tone	
Sen?ment	
Ac?vity	
Facial	Recogni?on	
Emo?on	
Themes	
Profile	
6x	more	Insights		
with	video
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile15	
Audio	and	Video	Capturing	
Elicit	deeper	insights	for	greater	impact		
•  Video	and	audio	rich	media	survey	
capture	
•  Background	data	synchroniza?on	
•  Par?cipant	can	preview	audio	and	
video	
•  Seamless	survey	experience
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile16	
Mobile	Traffic	by	Applica@on	Category	2016	
§ Mobile	video	traffic	is	
forecast	to	grow	by	around	
50%	annually	through	2022	
to	account	for	nearly	75%	of	
all	mobile	data	traffic
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Agenda	
•  Value	of	Single	Survey	
•  Focus	Areas	
•  Recommenda?ons	
Your	
Photo
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Single	Survey	Experience	 Your	
Photo	
•  Mystery	shopping	
•  Innova?on	&	concept	tes?ng	
•  Media	tes?ng	
•  Retail	audits	
•  Diaries	and	ethnographies	
•  Surveys	with	offline	data	capture	needs	
Focus	Areas	
Single	Link	for	online	and	offline	
hSps://survey.euro.confirmit.com/wix/pxxxxxxxxxx.aspx
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Mystery	Shopping	 Your	
Photo	
Par@cipants	can	capture	
mul?media	files	quickly	
and	offline
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Innova@on	and	Concept	Tes@ng	 Your	
Photo	
Video	and	audio	can	
capture	facial	expressions	as	
well	as	voice	intona?on
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Retail	Audits	 Your	
Photo	
Auditors	can	access	the	
survey	mul?ple	?mes	and	
in	areas	with	liale	or	no	
internet	connec@vity
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Media	Tes@ng	 Your	
Photo	
Facial	expressions	can	be	
captured	while	par?cipants	
react	to	videos,	audios	and	
images
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Diary	and	Ethnographic	Studies	 Your	
Photo	
Par?cipants	can	download	
in	advance	and	complete	
the	survey	even	if	offline
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Agenda	
•  Value	of	Single	Survey	
•  Focus	Areas	
•  Recommenda@ons	
Your	
Photo
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
•  Accelerate	mul?media	capturing	
and	viewing	
•  Complement	exis?ng	surveying	
workflow	crea?on	processes	
•  Increase	quality	of	the	data	with	
GPS	and	mobile	device	
informa?on	
Single	Survey	for	Online	and	Offline
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
•  Seamless	experience	
•  S?cky	par?cipants		
•  Whenever	and	wherever	
•  Increase	response	rates	
Single	Survey	for	Online	and	Offline
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
•  Begin	to	track	and	measure	their	
preferred	channel	(online	or	
offline)	
•  Store	the	device	used	for	each	
survey	ques?on	to	try	and	
understand	how	oeen	your	
par?cipants	transi@on	from	online	
to	offline		
Recommenda@ons:	Single	Survey
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Begin	thinking	in	terms	of	
par@cipants’	experience	
rather	than	isolated	surveys		
Recommenda@ons:	Single	Survey
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Thank	You!	
	
	
Miguel	Ramos,	Product	Marke@ng	Manager	
Miguel.Ramos@confirmit.com	
	
Your	
Photo
Single	Survey	Design	for	Online	and	Offline	Research	
Miguel	Ramos,	Confirmit	
	
	
Maximizing
Mobile
Q	&	A	
Miguel	Ramos	
Confirmit	
Sue	York	
The	Handbook	of	
Mobile	Market	Research

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