Focusing on the mode of connecting with the participants is so 2001. They key to success is to have a single survey experience, something that is inherently people focused. Technology is at the center of this “seamless” or single survey experience as it provides a consistent survey look and feel across channels as well as enabling the completion of the same survey online and offline with a single survey link or URL. Miguel will explain the value of a single survey for online and offline research at both the strategic and tactical level – and provide practical examples and useful tips.

1. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Single Survey Design for Online
and Offline Research
Miguel Ramos
Confirmit

2. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Agenda
• Value of Single Survey
• Focus Areas
• Recommenda?ons
Your
Photo

3. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Single Survey Design for
Online and Offline Research
Your
Photo

4. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Mobile as a Catalyst for Digital
Transforma@on
Your
Photo
Smartphones have overtaken
laptops as the number one
device for internet user

5. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Online and App Surveys Your
Photo
Moving from a self-
contained interac?on to an
open and seamless
experience where online
and app surveys interact
with each other

6. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
• Clicking the map in
Google opens
Google maps app
with the same map
view
Web to App Seamless Experience

7. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
• Clicking content on a
LinkedIn email opens the
LinkedIn app with that
content
Email to App Seamless Experience

8. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
• Users share a URL on
social media that
opens the content
directly on an app
Social to App Seamless Experience

9. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile9
Single Survey Experience

10. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile10
Value of Single Survey Experience
• Build persistence into survey
par?cipant interac?ons by
maintaining con@nuity of the
survey experience

11. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile11
Single Survey to Web and App Experience

12. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile12
Single Survey to Web and App Experience
Add offline capabili@es to exis@ng studies
to distribute a seamless survey experience
via email, SMS and social media
Dear John,
Thanks for taking part on this
survey about Food.
Click on Open in App to do the
survey in your on ?me or
con?nue with the survey right
now.

13. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile13
Single Survey Experience
Online: Web Survey
Offline: App Survey

14. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile14
Contextual Insights
Object Recogni?on
Speech
Tone
Sen?ment
Ac?vity
Facial Recogni?on
Emo?on
Themes
Profile
6x more Insights
with video

15. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile15
Audio and Video Capturing
Elicit deeper insights for greater impact
• Video and audio rich media survey
capture
• Background data synchroniza?on
• Par?cipant can preview audio and
video
• Seamless survey experience

16. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile16
Mobile Traffic by Applica@on Category 2016
§ Mobile video traffic is
forecast to grow by around
50% annually through 2022
to account for nearly 75% of
all mobile data traffic

17. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Agenda
• Value of Single Survey
• Focus Areas
• Recommenda?ons
Your
Photo

18. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Single Survey Experience Your
Photo
• Mystery shopping
• Innova?on & concept tes?ng
• Media tes?ng
• Retail audits
• Diaries and ethnographies
• Surveys with offline data capture needs
Focus Areas
Single Link for online and offline
hSps://survey.euro.confirmit.com/wix/pxxxxxxxxxx.aspx

19. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Mystery Shopping Your
Photo
Par@cipants can capture
mul?media files quickly
and offline

20. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Innova@on and Concept Tes@ng Your
Photo
Video and audio can
capture facial expressions as
well as voice intona?on

21. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Retail Audits Your
Photo
Auditors can access the
survey mul?ple ?mes and
in areas with liale or no
internet connec@vity

22. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Media Tes@ng Your
Photo
Facial expressions can be
captured while par?cipants
react to videos, audios and
images

23. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Diary and Ethnographic Studies Your
Photo
Par?cipants can download
in advance and complete
the survey even if offline

24. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Agenda
• Value of Single Survey
• Focus Areas
• Recommenda@ons
Your
Photo

25. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
• Accelerate mul?media capturing
and viewing
• Complement exis?ng surveying
workflow crea?on processes
• Increase quality of the data with
GPS and mobile device
informa?on
Single Survey for Online and Offline

26. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
• Seamless experience
• S?cky par?cipants
• Whenever and wherever
• Increase response rates
Single Survey for Online and Offline

27. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
• Begin to track and measure their
preferred channel (online or
offline)
• Store the device used for each
survey ques?on to try and
understand how oeen your
par?cipants transi@on from online
to offline
Recommenda@ons: Single Survey

28. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Begin thinking in terms of
par@cipants’ experience
rather than isolated surveys
Recommenda@ons: Single Survey

29. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Thank You!
Miguel Ramos, Product Marke@ng Manager
Miguel.Ramos@confirmit.com
Your
Photo

30. Single Survey Design for Online and Offline Research
Miguel Ramos, Confirmit
Maximizing
Mobile
Q & A
Miguel Ramos
Confirmit
Sue York
The Handbook of
Mobile Market Research