3. @xylemelearning #singlesource
Logistics
• Questions:
– GoToWebinar chat box
– @xylemelearning #singlesource
• Post-event materials:
– Webinar recording
– Full Q&A
– Print, Web and Tablet app
• Standing by:
– Moderator
– LCMS product experts
– Customer Service
• General Qs, GTW technical difficulties
4. @xylemelearning #singlesource
The Single-Source Course
• A full course comprised of select modules
from Bryan’s paid workshop
• Unlimited use and distribution under
Creative Commons
• Multiple outputs:
– Print: Instructor guide, student guide, slides
– eLearning: including video, interactions &
assessments
– Tablet
– Smartphone apps
11. @xylemelearning #singlesource
Estimated time and costs – based
on industry averages
Item Time (person hours) Cost (at burdened
rate of $50 per hour)
Instructor-Led 172 (average) $8,600
Training Materials
(Instructor-Guide,
Student-Guide,
PowerPoint Deck
eLearning 316 (average) $15,800
Tablet 158 – roughly ½ of eLearning, $7,900
assuming existing content
Smartphone 158 – roughly ½ of eLearning, $7,900
assuming existing content
121 hours
Total 804 (person hours) $40,200 $6,050
20.15 – person weeks
12. @xylemelearning #singlesource
The Process
1. Chunking/Data Mapping (using learning-object
principles
2. Add parts of course communicated through verbal
delivery
3. Disaggregate visuals (placeholders)
4. Import objects into the repository
5. Mapping to output type
6. Non-linear teamwork (graphic enhancement,
video, narration recording, mobile development)
7. Regular, real time reviews and feedback (actual
content) – “spiral development”
8. Publish – multiple output formats
15. @xylemelearning #singlesource
Add Content Verbally Shared
Question: How detailed do
you get with your text in
Instructor Guides?
• Bulleted Speaking Points
• Extended Speaking Points
• Full Script
31. @xylemelearning #singlesource
Inside “Single Source” Development
Stuart – 15 minutes
Organizational Structure (Course, Lessons, objects)
Publishing to different formats (quick tour of outputs)
Maximizing reuse between instructor guide to eLearning
Visuals from PowerPoint reused directly
Some text, (tips, tables, bullet lists)
Verbose text to Narration
Addition of Audio File
Addition of Glue, interactive exercise (glue exercise)
Addition of p-table (discovery exercise in eLearning)
Adding Video (later decided this could be used in the
classroom as an option (Wiley example)
Reusing test questions from modules (final exam)
Modifications across outputs and/or different versions
32. @xylemelearning #singlesource
mLearning Development
Ramon – 5 minutes
Segregation of content for table app development
(Pastiche)
Read Me (highlight, bookmark, annotate)
Show Me (Wiley demo video)
Quiz Me
Help Me
What elements work well on Smartphone (and which
ones may need some re-design)
33. @xylemelearning #singlesource
Lessons Learned
Learning to think modularly (segregate transitional materials –
“glue” )
Next time: Considering interactive templates earlier in the
process (I teach this….what was I thinking?)
Strengthened my conviction that non-linear, team development
works and is so much more efficient vs. traditional development –
using specialists
You can get as interactive as you want. The LCMS is simply a
staging mechanism for whatever you envision, eliminating
redundancy.
I should have done more supervision of the audio narration
process to yield even better results
If I can do it, anyone can…and you will be able to be much better
than I did by being much more inventive and creative
34. @xylemelearning #singlesource
Lessons Learned – “Selfish”
My mind started spinning about what kinds of opportunities are
opened up by having this content in this format:
Blended Learning version of the course, with these modules
as the prerequisite (eLearning)
Linking individual Learning objects to the “learning
resources” section of my website
Licensing, packaging, selling
More tinkering and experimentation – “I could continue to make
adjustments to this course ongoing.”
New content for the course!!!
36. @xylemelearning #singlesource
Next Steps
• Contact Xyleme for a personalized, deeper dive into
the LCMS technology used to deliver multiple output
types.
– Email: cindy.bequeaith@xyleme.com
• Contact Chapman Alliance for workshops on
developing a Learning Content Strategy at your
organization.
– Email bryan@chapmanalliance.com
– Phone: 801-568-7011
• Fill out the post-webinar survey
– Five names will be randomly drawn from those who fill out short survey
completely for a $10 Starbuck gift card.
