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Reusability 2.0: The Key to
  Publishing Learning


                     Facilitator:

               Br...
Delivery formats
                                     2%                              Polling Question
                   ...
Definition


       Reusability 2.0
       A method of creating, organizing, storing,
       versioning and publishing reu...
Reuse    Learning Content Management (LCMS)   Publishing Learning
Content
          Reusability 1.0                       ...
Reuse    Learning Content Management (LCMS)                 Publishing Learning
Content
          Reusability 1.0         ...
Reuse    Learning Content Management (LCMS)                                      Publishing Learning
Content
          Reu...
Reuse    Learning Content Management (LCMS)                                                  Publishing Learning
Content
 ...
Reuse    Learning Content Management (LCMS)                                                           Publishing Learning
...
Case Study #1:
Vertical Market, Learning Services
    and Information Publisher
Case Study – Information Publisher


       • Dominates specialized, vertical market
       • 80% of the professionals in ...
Case Study – Information Publisher

       Prior Methods                               Reusability 2.0



                ...
Case Study – Information Publisher


                                                   The key to
                       ...
Case Study – Business Drivers


       • Decrease Expense of Development
       • Decrease Complexity in creating on-deman...
Case Study #2:
Certification Prep and Educational
         Learning Provider
Case Study – Certification Provider


        • Certification Learning Content
        • Over 1000 universities, community...
Case Study – Certification Provider

       Prior Methods                      Reusability 2.0

       •   FrameMaker     ...
Case Study – Certification Provider


            “Each product was manually built,
              increasing the cost of c...
Case Study – Dev Process



                                                             •   Study guide
 Data Collection ...
Case Study – Business Drivers


       • dramatically reduce the time it takes to create
         content (18 month 5 Mont...
Case Study – Dev Process



                Telephony
                 Network Engineering
                Applications
  ...
Case Study #3:
Large Corporate
Case Study – Large Corporate


       • 900,000 employees worldwide
       • 34,000 Restaurants
       • 106 countries
   ...
Case Study – Large Corporate

       Prior Methods                     Reusability 2.0

       •    7 large binders (Opera...
Case Study – Key Drivers


       • Cost reduction
       • Self-Serve, On-Demand Personalization of Learning Content
    ...
Case Study – On Demand



                                                Demo in action




                             ...
Lessons Learned: Planning for Reusability 2.0



         • Involve ALL content owners and stakeholders in
           init...
Sponsored by:


                   www.xyleme.com




Questions???
        Bryan Chapman
       Chief Learning Strategist
...
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Reusability 2.0: The Key to Publishing Learning

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How can content be reused to support many learning purposes, embrace several modes of delivery, and most importantly, support the right learning, at the right time – on demand? The key is Reusability 2.0.

Industry analyst Bryan Chapman opens our complimentary webinar series on Reusability 2.0 introducing the hottest topic in learning today. Case studies used in the webinar showcase what it takes to develop learning content that can be created in a single production pass, while supporting multiple modes of delivery on-demand.

To download the webinar recording please go to: http://www.xyleme.com/download_webinar

Published in: Technology, Education
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Reusability 2.0: The Key to Publishing Learning

  1. 1. Sponsored by: Reusability 2.0: The Key to Publishing Learning Facilitator: Bryan Chapman Chief Learning Strategist Chapman Alliance bryan@chapmanalliance.com
  2. 2. Delivery formats 2% Polling Question Print – Self Paced 3.5% CD-ROM, etc. 3% Audio/Video 64% 18% Instructor-Led, Online, Self- Classroom Paced 2% Other 2.5% Instructor-Led Distance 5% Instructor-Led Online ASTD, State of the Industry Report (2005)
  3. 3. Definition Reusability 2.0 A method of creating, organizing, storing, versioning and publishing reusable learning content in a common, central repository for the purpose of creating learning support, regardless of delivery format (i.e. instructor guides, lesson plans, classroom visuals, tests, handouts, online courses, job aides, etc.)
  4. 4. Reuse Learning Content Management (LCMS) Publishing Learning Content Reusability 1.0 Reusability 2.0 Create Content Traditional Authoring Multiple Tools For Specific For Many Learning Learning Purpose Purposes
  5. 5. Reuse Learning Content Management (LCMS) Publishing Learning Content Reusability 1.0 Reusability 2.0 Online Courses Interactive & Simulation Animation Navigation Controls Audio & Video Screen Design & Layout Create Text & Graphics Content Traditional Authoring Multiple Tools For Specific For Many Learning Learning Purpose Purposes
  6. 6. Reuse Learning Content Management (LCMS) Publishing Learning Content Reusability 1.0 Reusability 2.0 Online Courses Online Tests Interactive & Simulation Paper-based Tests Animation Textbooks Navigation Controls Classroom Visuals (PowerPoint) Audio & Video Student Manual (Quark) Screen Design & Layout Instructor’s Guide (Word) Create Text & Graphics Content Traditional Authoring Multiple Tools For Specific For Many Learning Learning Purpose Purposes
  7. 7. Reuse Learning Content Management (LCMS) Publishing Learning Content Reusability 1.0 Reusability 2.0 Manage Development Roles (Workflow) Reuse Content in Many Online Courses Large-Scale, Team Development Learning Objects (Reusability) Online Courses Online Tests Interactive & Simulation Paper-based Tests Animation Textbooks Navigation Controls Classroom Visuals (PowerPoint) Audio & Video Student Manual (Quark) Screen Design & Layout Instructor’s Guide (Word) Create Text & Graphics Content Traditional Authoring Multiple Tools For Specific For Many Learning Learning Purpose Purposes
  8. 8. Reuse Learning Content Management (LCMS) Publishing Learning Content Reusability 1.0 Reusability 2.0 Content Reuse across ALL learning materials On Demand, Print-Ready Textbooks On Demand, Instructor-led visuals (i.e. PowerPoint) Synchronized, Classroom Materials (manuals, student guides) Polling Question Just-in-time Performance, Production-Ready Job Aides Proactive Capture of SME Knowledge Manage Development Roles (Workflow) Reuse Content in Many Online Courses Large-Scale, Team Development Learning Objects (Reusability) Online Courses Online Tests Interactive & Simulation Paper-based Tests Animation Textbooks Navigation Controls Classroom Visuals (PowerPoint) Audio & Video Student Manual (Quark) Screen Design & Layout Instructor’s Guide (Word) Create Text & Graphics Content Traditional Authoring Multiple Tools For Specific For Many Learning Learning Purpose Purposes
  9. 9. Case Study #1: Vertical Market, Learning Services and Information Publisher
  10. 10. Case Study – Information Publisher • Dominates specialized, vertical market • 80% of the professionals in this vertical use at least some of the company’s products • Resell and re-brand content for schools • New generation of younger, web-savvy learners, looking to access personalized learning, adapted for their needs • Content must be customized for specific equipment configurations
  11. 11. Case Study – Information Publisher Prior Methods Reusability 2.0 copy CBT Developed in Textbooks for Isolation Course (700 pages) New equipment New version of course “Unmanageable” “each required its own revision cycle”
  12. 12. Case Study – Information Publisher The key to publishing in learning is reusability 2.0; characterized by reusing content for multiple purposes 72 dpi 300 dpi 600 dpi “Triad” Writer SME Instructional Designer
  13. 13. Case Study – Business Drivers • Decrease Expense of Development • Decrease Complexity in creating on-demand products for customers • Single-Source Development • Keep content up to date • Handle hundreds of versions of courses
  14. 14. Case Study #2: Certification Prep and Educational Learning Provider
  15. 15. Case Study – Certification Provider • Certification Learning Content • Over 1000 universities, community colleges, high schools • Extensively used inside Cisco and Avaya for internal staff and partner training • 300 course modules (1 to 2 hours in length) • Delivery custom versions to customers
  16. 16. Case Study – Certification Provider Prior Methods Reusability 2.0 • FrameMaker study guide • PowerPoint matched visuals • Authoring Tools e- Courses • 18 month curriculum development cycle
  17. 17. Case Study – Certification Provider “Each product was manually built, increasing the cost of course development. Consequently, we couldn’t keep the cost down so that our products would be affordable enough for colleges, universities, high schools, or small-to- medium sized companies because the cost of production and customization was just too far out of reach.”
  18. 18. Case Study – Dev Process • Study guide Data Collection Editing & Art • E-Courses Content Review • Paper Test Global SME’s Production • Online Test • PowerPoint • Everything else IT master instrutors “We discovered that one person could manage a dozen SME’s through the process.”
  19. 19. Case Study – Business Drivers • dramatically reduce the time it takes to create content (18 month 5 Month dev process) • eliminating redundancy from content gathering, through production, to creating learning products • simplify upgrading and changing content • most important: end-user customers can build their own courses based on specific, desired learning outcomes Demo in action
  20. 20. Case Study – Dev Process Telephony Network Engineering Applications Hardware Management Security Go WestNet Customer
  21. 21. Case Study #3: Large Corporate
  22. 22. Case Study – Large Corporate • 900,000 employees worldwide • 34,000 Restaurants • 106 countries • Opens 3 new restaurants “every day” • 30-35 average employees per site • Customized, regionalized training needed at each location
  23. 23. Case Study – Large Corporate Prior Methods Reusability 2.0 • 7 large binders (Operation Standards) • 300 Word documents • Manual page customization by location • Content silos, multiple versions Polling Question
  24. 24. Case Study – Key Drivers • Cost reduction • Self-Serve, On-Demand Personalization of Learning Content Across all Delivery Formats • Speed of Development • Ease of Content Maintenance • Widespread Adoption beyond the first phases of implementation • Ultimately, the streamlining of the number of redundant procedures associated with performing the same task
  25. 25. Case Study – On Demand Demo in action Operation Manuals • Page numbering • Auto Generated TOC Example of Wizard interface • Regionalized • Localized • Synched Job Aides • Observation Checklists • Etc.
  26. 26. Lessons Learned: Planning for Reusability 2.0 • Involve ALL content owners and stakeholders in initial planning • Work from the end product backward (not the other way around) • Leverage a primary data source • Educate, educate, educate • Sr. Management Support • Plan for more structure, but greater rewards
  27. 27. Sponsored by: www.xyleme.com Questions??? Bryan Chapman Chief Learning Strategist Chapman Alliance bryan@chapmanalliance.com Mark Hellinger President & CEO Xyleme mark.hellinger@xyleme.com (858) 792-8340 Dawn Poulos Vice President of Marketing Xyleme dawn.poulos@xyleme.com (858) 427-1512

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