Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
Online presentation (with sound): http://www.youtube.com/watch?v=173tubkEmVc
Weibo is a combination of facebook and twitter and is one of the most popular social media platform in China. This PPT is to explain what is weibo, why do you need to use it if you are targeting the chinese market and how to effectively use it.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
Online presentation (with sound): http://www.youtube.com/watch?v=173tubkEmVc
Weibo is a combination of facebook and twitter and is one of the most popular social media platform in China. This PPT is to explain what is weibo, why do you need to use it if you are targeting the chinese market and how to effectively use it.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business?
Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie?
How are you growing your online presence to build a community of raving fans who
supportyour products and services?
What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU?
What if every loyal customer brought 2 or 3 more customers to your business?
How much would that additional revenue mean to you?
But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results.
Heck, you my not even be sure what "social media" is.
Does Your Business Need Some SOCIAL MEDIA Conditioning?
SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!
You\'ll learn about...
*What is Social Media?
*Why do I need it?
*What are the most effective Social Media mediums?
*Case studies and successful campaigns
*Why you need video in your life
*Tips, Tricks and Tools
*Leaving Boot Camp with a GAME PLAN for Social Media
Chinese social media is quite different from the mainstream social networks in terms of government censorship and its localized Chinese versions of social networks. With more than half a billion internet user base, it is a market that no one should ignore.
Monthly web trends - April 2012 - by Miriam SchwabMiriam Schwab
The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.
Learn How to do Social Media Marketing. Top social media platforms for marketing. To know this in more in details - Social Media Marketing; Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link http://bit.ly/1H0njS0
Secrets of Social Media - presented at IBM Israel for SSVNMiriam Schwab
How to use social media tools to increase brand awareness, generate buzz, and gather relevant leads. Also includes 5 tips for successfully promoting your business on twitter.
WEIBO Strategy Social Media China Asia Pacific - Zaheer Nooruddin & Leon ZhangZaheer Nooruddin
A complete strategy guidebook for WEIBO in China to create better Corporate Reputation, Crisis Preparedness and Brand Communications in China in 2012 from Zaheer Nooruddin and Leon Zhang
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business?
Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie?
How are you growing your online presence to build a community of raving fans who
supportyour products and services?
What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU?
What if every loyal customer brought 2 or 3 more customers to your business?
How much would that additional revenue mean to you?
But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results.
Heck, you my not even be sure what "social media" is.
Does Your Business Need Some SOCIAL MEDIA Conditioning?
SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!
You\'ll learn about...
*What is Social Media?
*Why do I need it?
*What are the most effective Social Media mediums?
*Case studies and successful campaigns
*Why you need video in your life
*Tips, Tricks and Tools
*Leaving Boot Camp with a GAME PLAN for Social Media
Chinese social media is quite different from the mainstream social networks in terms of government censorship and its localized Chinese versions of social networks. With more than half a billion internet user base, it is a market that no one should ignore.
Monthly web trends - April 2012 - by Miriam SchwabMiriam Schwab
The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.
Learn How to do Social Media Marketing. Top social media platforms for marketing. To know this in more in details - Social Media Marketing; Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link http://bit.ly/1H0njS0
Secrets of Social Media - presented at IBM Israel for SSVNMiriam Schwab
How to use social media tools to increase brand awareness, generate buzz, and gather relevant leads. Also includes 5 tips for successfully promoting your business on twitter.
WEIBO Strategy Social Media China Asia Pacific - Zaheer Nooruddin & Leon ZhangZaheer Nooruddin
A complete strategy guidebook for WEIBO in China to create better Corporate Reputation, Crisis Preparedness and Brand Communications in China in 2012 from Zaheer Nooruddin and Leon Zhang
Presentación de Adigital para la jornada "Ecommerce en China con Alibaba Group" celebrada el 15 de diciembre de 2017 en Madrid. Organizada por Adigital con la colaboración de ICEX, Red.es, FEDER y Confianza Online.
Fun and games, indoor and outdoor activities, designed specifically to cater to all ages and specific recreational facilities ensure that every holiday you take will be special.
10 difficult backgammon problems given in the lecture at the 2nd Merit Open International Backgammon Championship.
Players are given 20 min for 10 problems in the beginning of the seminar, then we went through all problems with guest speakers.
You can download the handout from the link below.
https://www.dropbox.com/s/2owxi7pleqewzaf/Mochy%27s%2010%20backgammon%20problems.pdf?dl=0
102 players took the quiz and probably lot more audience in total.
The highest score was 7 (scored by a guest speaker Franck Stepler and nine audience), Average score was 4.47.
Can you do better?
Find out best solution for SEO Training Ahmedabad with SEO Training Hub Ahmedabad. We offer SMO training, PPC Training, Search Engine Marketing course, etc. Our SEO course is defined to cover all aspect of internet marketing.
Discussion at Social Media Presentation, planned for Sunday 17th of June re: how we "can now" create websites in the social space, thanks to social sites like Facebook and cloud services like Google
This is a presentation given to the Oshkosh Business Blitz Group. A networking group of local business leaders and owners. This presentation highlighted how they can reach their audience using social media and mobile marketing.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
Webinar deck for teaching exhibition and trade show organizers how to use content to help foster and grow their virtual communities. This was done for AFIDA, the International Association of Exhibitions in Latin America.
Facebook, LinkedIn, Twitter (oh my!): Taking the Fear out of Social MediaMarketSense
This was a presentation given at The Motivation Show (Chicago, Sept 30th 2009). It was part of their conference track for Meeting and Event Planners (but is applicable for just about everyone). It covers: what is social media, the Big Three sites, some tricks of the trade, and simple ways to get started.
What used to be a professionally managed top-down process is now an interactive, community-driven exercise where brand conversations happen independent of the brand owner or manager’s participation, approval or knowledge. How do you design social?
Social Media Disruption B2B IBM Seminar October 2009Team Eleven
Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
The main focus of Social Media Marketing is to drive traffic from multiple sources to your primary website and since many Web 2.0 sites carry a lot of authority, they often rank very highly making it easier to get good position.
Despite the impressive changes in technology and accessibility, customers are feeling underwhelmed and unsatisfied by brands that fail to exceed their expectations.
Due to these evolving expectations, brands are continually playing catch up.
This presentation aims to provide insight on:
– Why customer expectations have drastically increased
– What this means for brands
– How brands can meet customer expectations
Brian Vella, MD, DTDigital, and Corinne Wilson, Digital Marketing Manager, Honda Australia, explore how successful ecommerce appeals to both our emotional and rational sides.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
2. “In a fast-changing and dynamic market
like China, having capability building strategies
on social media has become an imperative for
business – whether multinationals or locals.”
Booz & Co. – Impact of Social Media in China 2012
3. What is Sina Weibo?
Sina Weibo home page
— A Chinese microblogging website that was setup in response to
the censorship of Twitter and Facebook in China.
— It enables people to publicly discuss issues (e.g. politics) with a
level of freedom not available elsewhere in the country.
— However, there is still strict control with many words
and phrases blacklisted.
— There are over 500 million registered users, and an estimated
20 million new registrations per month.
— There are roughly 140 million posts per day.
— Interestingly, there are 500,000 users on Sina Weibo in Australia.
Source: Sina Corp Report 2012 & Sina Weibo 2012
4. Key features
Users can create questions and polls, post photos and videos, as well as creating events
and inviting friends. They are also able to upload directly via mobile.
There is a 140
character limit
per post, which is
roughly 70–80 words
in English.
Companies can create
badges that users can
be rewarded with
when users
complete tasks.
Celebrities can be
found on the
‘Hall of Celebrity’
(categorised to help
you find them easily).
The more hours
users spend
logged in, the
higher their level
becomes.
Ability to follow
trending topics &
emoticons by hour,
day or week in
‘Board of Fame’.
5. TiersTiers Read posts
Create
posts
Number of
users allowed
to follow
Number of users
allowed to
quietly^ follow
SMS Alerts~ Cost
Unregistered* Free
Registered 2,000 10 Free
VIP 3,000 30
10Y p/month
or 108Y p/year
Membership structure
There are three tiers of membership; unregistered, registered and VIP.
*Unregistered users have limited access to posts, they can only view trending topics and some celebrity’s posts.
^ ‘Quiet’ following means you can follow someone without them knowing.
~ SMS Alerts include birthdays, posts, and security (i.e. when your account is logged in from an unusual location).
6. Promotional opportunities
Advertising
Banners (homepage,
login), mobile banners,
app recommendations,
promoted ads (video,
eCommerce, event).
Campaign pages
Online campaign on
the Sina Weibo
platform for
interactive games,
voting or submission.
Event Collaboration
Event pages with live
broadcast and screen.
Great for events, parties,
conferences, fashion
shows or seminars.
7. Enterprise Weibo 2.0 – the dashboard for brands
— An analytics dashboard that allows brands to
communicate directly with consumers and track all
activity they do on Sina Weibo.
— Allows brands to install custom applications* on their
page, embed a map and provide contact hours/details,
promotional zone (rotational banner and video banner
for in-house promotion), custom background and design.
— The analytics dashboard allows brands to monitor page
and advertising performance, access learning resources
and manage applications.
* Types of apps: promotion page, video page, topic page, eCommerce & third party app development.
9. 4 key rules to using Sina Weibo
1. Listen
Listen to your audience
and competitors, as well
as understand social
trends and habits to
reduce the cultural hurdle.
2. Create
Include relevant content,
create conversations to
build a sustainable brand
community.
3. Engage
Continue to build brand
loyalty through, polls,
competitions, branded
events, product launches
and campaigns.
4. Analyse
Use Enterprise Weibo 2.0
to monitor and control all
marketing activities on
Sina Weibo.
Although strategies used for Facebook and Twitter can be applied when running a page on Sina Weibo,
it is important to find any cultural nuances your target audience may have.
10. 1. Listen
“A Weibo user posted a
few photos of him
using a few Durex
condoms as protection
of his shoes from the
rain. Minutes after the
post was published,
Durex’s official account
“retweeted” this post
to over 100K followers
and interacted with
people who replied.”
Rocky Fu - Entrepreneur &
Digital Strategist
Listen to your audience and
competitors, as well as understand
social trends and habits to reduce
the cultural hurdle.
Building a strong communication
foundation first requires you to
follow your fans social trends and
watch your competitors.
Think like your target audience.
Understanding what your target
audience like or dislike, how they
respond to different things will allow
you to post pictures, videos or
discussions that trend within your
brand’s community.
11. 2. Create
“Every midnight Durex post a
discussion topic and invite
followers to contribute their
relevant personal experience.”
Meng Shi - Durex Case Study on Sina WeiboInclude relevant content, create
conversations/discussions to build
a sustainable brand community.
Create conversation/discussion
that will resonate with your
target audience.
Build an online brand community.
When interacting with consumers,
it is important to have a tone that is
representative of your core values.
It is also important to keep
censorship top-of-mind.
12. Getting around the censorship
“During the London Olympics, Nike used
real-time “guerrila” commentary of Chinese
athletes and their performances on Sina
Weibo. Nike never directly mentioned the
athletes or events, but with their mix of
beautiful graphics and inspiring copy,
everybody got the hint.”
JEREMY WEBB - Digital Influence Strategist
Use puns, wordplay images or memes
to avoid the censors.
To get around topic or word censorships
you will have to get creative.
13. 3. Engage
“Clinique use their brand page to
promote products that will specifically
appeal to Chinese consumers,
such as skin whitening cream or full
protection sunscreen.”
Leonie Bulman - Research Manager, Wave Metix
Continue to build brand loyalty
through, polls, competitions,
branded events, product
launches and campaigns.
Use competitions, voting/polls,
discussions to aid in the development of
product design/launches and campaigns.
Create appeal with culturally
specific content.
Consumers build a strong positive bond
between brand and individual when they
feel they were part of the decision.
14. 4. Analyse
“The host of indexes integrated into
Sina Weibo’s new enterprise version
allows brand to have a much more
accurate and broader view of the true
impact of their Weibo presence.”
Lab Brand
Use Enterprise Weibo 2.0 to
monitor and control all marketing
activities on Sina Weibo.
Actively monitor how your content is
being received and what the ‘buzz’
around your brand is.
Understand your Weibo presence.
Adapt content depending on
responses from the Sina Weibo
community.
15. Summary
— China has a large, growing middle class, with Sina Weibo providing a platform
for more flexible freedom of speech.
— Brands can take advantage of Sina Weibo’s fast growth by following the 4 key
rules, and using Enterprise 2.0 to build, monitor and control their presence.
— Now is the time to make the most of this platform if your brand is considering
business in Asia.
16. THANKYOU!
For more information please email jackie.bowker@dtdigital.com.au or
tim.evans@dtdigital.com.au
dtdigital.com.au
facebook.com/dtdigital
twitter.com/dtdigital