- Sina Weibo is a Chinese microblogging platform launched in 2009 by Sina, a leading Chinese online media company. - It has grown rapidly, reaching over 80-100 million users by the end of 2010. Many celebrities and elite users moved to Sina Weibo from Sina's existing blogging platform. - Sina Weibo has become profitable for Sina and is expected to generate over $100 million in advertising revenue alone by 2013, making it one of Sina's most important assets.

1. Inside Sina Weibo Bill Bishop Twitter @niubi Weibo @billbishop http://www.digicha.com January 2011

7. A Look Inside Weibo

8. Weibo Front, Not-Logged In

9. My Home Page

10. Discovery Hub-“Weibo Square”

11. Top Trends

12. A Tweet With Media and Conversation Click to expand inline media, videos play “inside” the tweet Comments expand to display list of comments to tweet, allows for more robust, engaged, threaded “conversations” Click “Comment” Link To Expand List Click Picture To Expand

13. “ Retweeting” Retweet with up to 140 additional characters

14. Groups

15. A Group Front Page-”Singles Hazard”

16. Events

17. Voting/Polling

18. Apps

19. Group Buying Aggregator "Weituan" 微团

20. Location Based Service (LBS) "WeiLingDi" 微领地

21. Weibo Gaming Channel

22. Find Friends

23. Thank You Bill Bishop Twitter @niubi Weibo @Billbishop http://www.digicha.com January 2011