Weibo in China & Weibo vs. Twitter
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An overview of Weibo and Weibo vs Twitter. Companion handout: http://www.slideshare.net/minghuiyu/twitter-vs-weibo-38016384
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Weibo in China & Weibo vs. Twitter
- 2. Surfing Weibo A Brief Overview of Weibo and Social Media in China Minghui Yu Web Coordinator Irving K. Barber Learning Centre, UBC Library
- 3. Topics covered 1. Brief overview of Internet in China 2. What’s Weibo? 3. Weibo as a media 4. Weibo as a research tool 5. Open a Weibo account
- 4. Brief Overview of Internet in China • Lots, lots, lots of users (591 millions as of June 2013) • Percentage of mobile users is increasing • Percentage of rural users is increasing
- 5. Brief Overview of Internet in China (cont.) Popular Services and Websites
- 6. What is Weibo anyway? A copycat of Twitter ?
- 8. Weibo vs. Twitter *Based on official webpage version, excluding features only available in client applications (Apps, desktop versions, etc.) In Twitter, it is: In Weibo, it is: Each entry Tweet Weibo Republish Retweet Retweet, not RT Forward
- 9. Twitter vs. Weibo Please see handout Twitter Weibo Length limit of each entry (Figure 1) 140 characters 140 characters But Weibo has more tricks Republish own entry No A user cannot Retweet his own tweet Yes Republish an entry multiple times No A user can only retweet a tweet once. Yes Original entry show one time only (Figure 2) Yes Original tweet appears just once even it was retweeted by different users on your following list. No If n users on your following list forwarded a Weibo, that original Weibo appears on your homepage n times. Republished entry appears on top Does republished entry have a timestamp of when the original entry was published or when it was republished? No. Timestamp of original entry published Even if one of your following users just retweetted one, the one doesn’t appear on top of your homepage. Yes Timestamp of republished moment Forwarded (original) Weibo is always bumped up. Republish credit gives to (Figure 3) The first user on your following list who republished it All users on the republishing path Just leaving comments? Can you just comment on an entry? (Figure 4) No When a user comment on a tweet, the comment becomes this user’s tweet and is available to this users’ followings Yes A user can comment on a Weibo but not forwarding it Republish with quotes (Figure 5) No Retweet is exactly the same as original tweet. Yes Users can add own quotes (e.g.: comments) when forwarding a Webo. Republish path (Figure 6) Not very clear Click “Retweeted by …” can reveal the order of retweeting Very clear Forwarding path is clearly indicated Text as Image (Figure 7) No Yes Users can write a long Weibo (up to 10,000 Chinese letters) and converted it as an image that will be embedded in Weibo. Group management (Figure 8) Basic Twitter’s List provides basic group management features. But “Lists are used for reading Tweets only. You cannot send or direct a Tweet to members of a list, for only those list members to see.” Advanced Can do all Twitter’s List can do plus users can publish a Weibo to specified users only. Protected Entry Yes No
- 10. Weibo as a media
- 11. Self-Media What if you have thousands, tens of thousands, millions, tens of millions followers? vs
- 12. Big V What is Big V? Verified Weibo users who have millions, even tens of millions followers Left-wing Right-wing
- 13. Fast Response 2011 Wenzhou Train Collision Survivors reported the accident on Weibo 4 minutes after the collision. Millions of, if not tens of millions of people already knew the accident before the first traditional media reported it 40 minutes later.
- 14. Teamwork & collaboration Brother Wrist Watch Yang Dacai, former Director of Work Safety Administration Agency in Shanxi Province. His smile at a deadly bus crash scene put him on fire. Weibo users found Yang apparently had many expensive wrist watches and considered it was strong evidence of corruption. Government responded swiftly by starting formal investigation on Yang. Yang got 14 years in jail for corruption, finally.
- 15. Self-correction Battle between Rumors/Lies and Anti-rumor (Weibo,) China’s Rumor Mill New York Time, March 29 2012 Rumors are usually associated with different political views vs. “American Citizens, wherever you are, US Armed Force is always your strong backing.” vs. “Chinese Citizens, obey local law and regulations.”
- 16. Open Government uses Weibo as an open platform Former star politician Bo Xilai on Provincial Court. Hearing Transcripts were put on Weibo shortly after. Traditional media’s destiny? A famous host was caught reading Weibo to report Bo’s trial
- 17. Chaos Spam, lots of spams Ghost followers Christine Lagarde Managing Director of the IMF
- 18. Government’s Reaction Censorship Semi-shutdown • March 2012 (No commenting, only forwarding) Crackdown on rumors and Big V “Xue is involved in organising prostitute party crime and other economic crimes” --Beijing Police
- 19. Weibo as a research tool Apps Marketplace
- 20. Data Mining Open Data Platform (API access)
- 21. How to open a Weibo account Personal Account
- 23. Verified Account
- 24. Weibo’s Competitors 1. Soho’s micro blog 2. Tencent’s micro blog 3. Tencent’s WeChat 4. … …
- 25. Thank you!
Editor's Notes
- First of all, let’s have a very brief overview of Internet in China. In short, there are tons of Internet users in China. According to the lastest report from China Internet Network Information Center, there are 591 millions Internet users in China, 16 times the population of Canada. The percentage of mobile Internet users and rural users are both increasing.
- Based on that report, Instant Message, Search Engine, News & Portal websites, Music & Video Sharing/Watching/Downloading, Microblogging, Social Networks, Online shopping are most popular services or applications Chinese Internet users use everyday.
- Now, it is the main topic of this presentation. Among all micro blogging services, Weibo, brought by Sino corporation, is the most popular one Since its inception in August 2009, weibo has gained huge success in terms of popularity and helped Sino outperform its competitor like Sohu. As you can read from this chart, roughly from fall 2009, Sina’s stock has much better performance than Sohu’s. When talking about Weibo, many people will ask the same question, is Weibo is a copycat of Twitter?
- Well. Weibo is not simply a copycat of Twitter, even though it was originally designed to be a Twitter like service. Just like one traditional Chinese saying says, Blue from indigo plant is deeper than its origin. Weibo focused on localization from day one and it turns out to be a very successful strategy. Weibo has many features that Twitter does not have, and is more like Google Plus. It is a mix of Twitter, Blogging, Facebook, Apps, Instant Messaging, Shopping, Multimedia, Games and many more. For those who are familiar with Chinese food, Weibo is much like Chinese Hot Pot, and Weibo is constantly trying to add more ingredients to it.
- Let’s compare Weibo with Twitter. The share many similarities. For example, they both have length limits, both use At Sign to refer to a user, both use hashtag to refer to a topic, both have Following and Flowers, etc,. However, I would like to focus on the difference between them. Here is a table outlines some key difference and I will them one by one in next a few slides. By the way, while Twitter calls its entry tweet, Weibo simply calls its entry weibo. In order to avoiding saying weibo’s weibo all the time, sometimes I will call Weibo’s entry tweet as well. But weibo’s weibo is different with twitter’s tweet. I will show you why. Another different terminology is retweet. In Weibo’s it is called “forward”.