This document discusses social media marketing and forums. It describes social media marketing as a form of internet marketing conducted through social media sites that allows businesses to interact with customers on a personal level. The best platforms for social media marketing are social networks like Facebook that enable businesses to promote their brand, interact with customers, and let customers interact with each other. Social media marketing provides benefits like building a supporter network, increasing website traffic and awareness, and reaching a broad customer base. Forums are interactive content-based networks where people can discuss products and share information. While forums provide advantages like learning from others and creating loyalty, they can also be time-consuming for companies to monitor and may contain negative criticisms.
