This document summarizes various public relations jobs in the entertainment industry, including celebrity publicist, fashion publicist, book publicist, sports publicist, and political PR. It outlines important skills for each role such as communication skills, marketing, social media skills, and research. The document also discusses how social media and new media are changing the public relations landscape and the importance of skills like social media, online press releases, and blogging. It concludes that public relations professionals are paid to make others look good through strategic communication.

1. NBDC ENTERPRISES PRESENTS
The effects new media has on
entertainment public relations

2. Members

3. Public relations Jobs in entertainment
• Celebrity publicist
• Fashion industry publicist
• Book publicist
• Sports publicist
• Political PR pro

4. In-demand skills
• Oral and written communication skills

5. CELEBRITY PUBLICIST
A large part of public relations involves a great deal
of writing so this is probably the most important
skill a public relations professional will need
regardless of their chosen area of focus.

6. In-demand skills
• Market and advertise

7. FASHION
A PR professional
particularly n the
entertainment
industry needs to
know how to pitch
media, write press
releases and various
other marketing
materials.

8. Changes from emergent media
• Social media network usage will increase
• Be versatile in emergent media
• Press releases online
• Release statements via twitter
• Facebook
• blogging

9. SOCIAL MEDIA
SKILLS!
With the print
industry fading in
the wake of the
internet, many
book publicists
have turned to
social media – like
Twitter, Facebook
and book-related
sites

10. Valuable skills in the future
• Public affairs
• Industry relations
• Research skills
• Social media
• Community relations
• Employee relations

11. BOOK PUBLICIST
As a book
publicist, you
may work for a
publisher
or, work for
yourself by
finding your own
clients.

12. Consistant valuable skills
• Writing skills
• Convey messages
• Conduct research

13. SPORTS
A sports publicist will
need familiarity with
the world of sports as
well as standard PR
skills. Similar to
celebrity
publicists, other sports
publicists may also
serve as agents for their
clients.

14. POLITICAL PR
Politicians get to
experience face and
name recognition.
Interesting
enough, Politicians
rely on a publicist to
book them for events
and media
appearances.
Politicians somewhat
have to entertain the
world to get voted in
their respective
campaign.

15. In conclusion
As Hank Meyer
once
said, “Public
relations people
get paid for
making others
look good”
(Tilson,2003, 11)
.

16. In-demand skills
• Social media skills

17. References
• De Vreese, C., & Elenbaas, M. (2009). Spin Doctors in the Spotlight: Effects of
Strategic Metacoverage on Perceptions of Political PR. Conference Papers --
International Communication Association, 1-37.
• “public Relations.” International encyclopedia of the social scienes. 1968. Retrieved
November 15, 2012 from Encyclopedia.com:
http://www.encyclopedia.com/doc/1G2-3045001021.html
• Tony Ahm & Co. n.d..[photograph of a woman in a suite] Retrieved from
http://tonyahn.com/skill/tony-ahn-co/
• Olssan, Maria. n.d.. [photograph of women on magazines] Retrieved from
http://www.globalmediapr.com/home.html
• Kahn, Milton. n.d.. [photograph of books] Retrieved from
http://miltonkahn.wordpress.com
• Stinson, Barney. 2011. [photograph of Tiger Woods and sponsors] Retrieved from
http://mika270.wordpress.com/2011/04/26/pr-an-inside-look-at-the-
awesomeness/

18. References
• Swaine, John. 2012. [photo of Mitt Romney] Retrieved from
http://www.telegraph.co.uk/news/worldnews/us-election/9462722/US-election-
Mormon-Church-in-UK-distancing-itself-from-Mitt-Romneys-political-
campaign.html
• Kerchberg, Ben. 2011. [social media icon] Retrieved from
http://www.forbes.com/sites/benkerschberg/2011/09/28/managing-information-
risk-and-archiving-social-media/
• Clarity quest technology marketing. 2012. [photo of marketing street sign]
Retrieved from http://www.clarityqst.com/marketing-services/marketing-strategy-
plans/
• Evans, J. Michael. 2012. [photo of men with money] Retrieved from
http://consumernews.com/medical/dangerous-drugs/diabetes-drug-safety-
avandia-makers-guilty-plea-and-actos-whistleblower-lawsuit-raise-concerns-part-
2-in-a-series-50904/attachment/businessman-hands-over-cash/