10. • SEO is about making your
website and other owned
assets (Facebook,
YouTube, Twitter) more
relevant and authoritative
than other websites, in
relation to certain keywords
• An SEO strategy should
maximise your Owned
Media asset visibility on the
search result pages...
11. Web pages
Location
News and PR
Images
Videos
Social citations
32. Think about Keywords...
• Optimise the website, images and YouTube
videos for the movie title
• Optimise the website, images and YouTube
videos for character names
• Optimise the website, images and YouTube
videos for made up locations
38. Tips and Rules
• Always have some text, related to the film title, in and
around video on the homepage
• Use the SEO Code Basics if you’re stuck with a flash site
• Use the movie website as the Digital Hub for other social
platforms
• Optimise video descriptions on YouTube!
• Link the platforms together
• Encourage sharing
• Think about your keywords – what will searchers be
looking for?
• Provide a consistent brand experience across all platforms
39.
40. Helping independent film companies become intelligent
buyers and users of digital marketing
#MKTGMOVIES
Editor's Notes
The old way of searching was simply to type in what you were looking for on one of the major search engines
The old way of searching was simply to type in what you were looking for on one of the major search engines
In today’s age, people use various platforms and devices to find what they are looking for. A search or recommendation may now start on Facebook or Tripadvisor, rather than Google, which means brands have to be ready to cover every content touchpoint.
