James Kirkham - Managing Partner and Co-Founder, Holler The Future: Innovations in Digital Marketing Marketing Movies Online Conference 13th June 2012

1. Mercedes-Benz
Gateways, Platforms & Doorways
@spoonybear

2. Our brand philosophy
Instead of trying to
interrupt what our
audience are interested
in, we need to become
what they're interested
in

4. Advertising
Engagement

5. Super Social Stuff
“Super bowl, super social:, „fireworks bring you
to the brand, you stay for the warming fire‟. In
Yeo Valley‟s case, this meant live event TV
every weekend, with an ongoing bedrock of
conversation and additional content on
Twitter...”

8. Brand letting
you into a
moment.
Embracing
every
touchpoint