Presentation from Simon Bond, SETsquared Innovation Director, at the Centre for Defence Enterprise Marketplace held on 5 February 2015. For more info see: https://www.gov.uk/government/news/mod-brings-businesses-together-for-innovative-defence-ideas

1. Accelerating Growth
Harnessing the power of the Marketplace

2.  A Partnership of 5 research-
intensive HEI’s with a 12 year+
commitment to innovation &
entrepreneurship
 Five ‘owned & operated’
SETsquared Centres supported
by:
 ID, Central Team with business
plan & budget approval from:
 Management Board of
University Partners’ Research
& Innovation Directors
 Executive Board of University
Partners’ PVCs for Research
What is SETsquared?

6. So what’s the ‘start-up’ problem?
Start-Up Business ‘Success’ is a ‘Multi-event Line-up’:
 Company has sufficient finance at right time
 Management is capable & focused
 Development goes to plan
 Deployment goes to plan
 Competitors behave as expected
 Customers behave as expected
 IP is competitive & defensible
 Management, Board & Shareholders behave as expected
Thanks to Prof. Dimov, University of Bath & Source: Zider (1998)

7. So what’s the ‘start-up’ problem?
Start-Up Business ‘Success’ is a ‘Multi-event Line-up’:
- Event Probability
 Company has sufficient finance at right time – 80%
 Management is capable & focused – 80%
 Development goes to plan – 80%
 Deployment goes to plan – 80%
 Competitors behave as expected – 80%
 Customers behave as expected – 80%
 IP is competitive & defensible – 80%
 Management, Board & Shareholders behave as expected – 80%
Thanks to Prof. Dimov, University of Bath & Source: Zider (1998)

8. Combined probability of success
Business ‘Failure’ is a multi-event ‘Pile-Up’

9. Combined probability of success
Business ‘Failure’ is a multi-event ‘Pile-Up’

10. A ‘Marketplace’ of help & support

11. £15M Raised
£2M Raised
£195M Trade
Sale to Cisco
£XXM Trade Sale to
Maxim
£XM Trade Sale to
Jonas Group
£9M Raised
£XXM Trade Sale to
Twitter
£150k Raised £300k Raised £800k Raised
£25M Raised£20M Raised

12. Good luck with the Elevator Pitches!
@setsquared
www.setsquared.co.uk