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A FOUNDERS GUIDE TO
AUSTRALIAN VENTURE CAPITAL
Craig Blair and Dominic Reardon
@craigRblair
@dominicreardon
I have been a founder of several successful
startups and a VC investor for almost 20 years
• Cofounder & partner of two VC funds:
• Netus (2005 - 2012)
• AirTree (2014 – present)
• Founder of:
• Pet Circle
• Beamly (zeebox)
• Travelselect/Lastminute.com
I was originally an engineer ‘building things’. I have
also been a management consultant.
A reformed investment banker and chartered
accountant, I studied economics at university
before starting my career at PwC, then on to
Macquarie Capital.
About us..
AirTree	
  Ventures	
  ● November	
  2016
4.1Xcash  on  cash  returns
in  2  funds
20+years  experience
(AU)
Our Track Record
AirTree	
  Ventures	
  ● November	
  2016
https://
JOHN	
  HENDERSON
General	
  Partner Investment	
  Manager
CRAIG	
  BLAIR
Managing	
  Partner/Co-­‐Founder
DANIEL	
  PETRE
General	
  Partner/Co-­‐Founder
CATH	
  ROGERS
We all have deep operational experience
Investment	
  Associate
ELICIA	
  MCDONALD
Investment	
  Associate
DOMINIC	
  REARDON
AirTree	
  Ventures	
  ● November	
  2016
TOTAL
INVESTED
COMPANIES
BACKED
TOTAL
EXIT VALUE
EXITS
36 17 $203m $525m
AirTree by Numbers
AirTree	
  Ventures	
  ● November	
  2016
Stage of
investment
Average size of
investment
Investments made
in the past 12 months
12
35% 45% 20%
$2.0m
$15m
$200k
Smallest
Largest
How we invest
AirTree	
  Ventures	
  ● November	
  2016
The AirTree Family
AUSTRALIAN VENTURE CAPITAL
ECOSYSTEM
AirTree	
  Ventures	
  ● November	
  2016
The history of Australian venture capital isn’t pretty
AirTree	
  Ventures	
  ● November	
  2016
But some green shoots are appearing..
AirTree	
  Ventures	
  ● November	
  2016
£5m
$1.5m
$20K
1998
My first
start-up
2005-2011
Businesses built in
the Netus vintage
2016 START OWN
COMPANY
Then Now
$685m Value of Atlassian ESOP and RSUs at
IPO
World-class product expertise either built
here or coming home from leading o/s
businesses
A new generation of Angels from tech
successes
Inspired by role models, a shifting paradigm
in young talent employer preferences
1
2
3
Low barriers to entry and cultural shift
AirTree	
  Ventures	
  ● November	
  2016
$250m+
$100m -­‐ $250m
$20  – $100m
<$20m
$FUM
• A number of
announced funds are
likely to close short of
their targets
Australian VC Ecosystem
US MARKET
AirTree	
  Ventures	
  ● November	
  2016
Source: CB Insights, 2015
The Unicorn fetish
AirTree	
  Ventures	
  ● November	
  2016
These companies will come back to market in a subdued funding
environment
Source: CB Insights, 2015
When will unicorns likely raise next?
AirTree	
  Ventures	
  ● November	
  2016
Companies are taking longer to raise and valuations have come
back
The market has seen a number of flat rounds in 2016 (with more yet to come) after
frothy rounds in 2015
AirTree	
  Ventures	
  ● November	
  2016
Product
market fit
Sound unit
economics
Delivery of
growth exp
Control of
cash burn
✓ ✓ ✓ ✓ = Will Thrive
✓ ✓ ✗ ? =
Need to create cash
runway. Ideally
18months
✓ ✗ ✗ ? =
Existential Crisis
Down rounds don’t
happen.
Australian Founder Checklist
Investors are focused on unit economics and valuation/growth
metrics
AirTree	
  Ventures	
  ● November	
  2016
Product Market Fit
What do we look for?
A few customers in love
with the product
Low churn and MMR
expansion (for SaaS)
2
High repeat (for
Marketplace place)
3
High engagement
4
Viral coffiecient –
the k factor
5
1
AirTree	
  Ventures	
  ● November	
  2016
Key focus points for seed to series A
Unit Economics are critical...
Revenue/unit
Fully loaded
cost/unit
Contribution/unit
AirTree	
  Ventures	
  ● November	
  2016
Customer Acquisition Cost
(CAC)
Life Time Value
(LTV)
Unit economics
AirTree	
  Ventures	
  ● November	
  2016
What does growth mean?
0
50
100
150
200
250
300
350
400
450
500
Month	
  1
Month	
  2
Month	
  3
Month	
  4
Month	
  5
Month	
  6
Month	
  7
Month	
  8
Month	
  9
Month	
  10
Month	
  11
Month	
  12
Month	
  13
Month	
  14
Month	
  15
Month	
  16
Month	
  17
Month	
  18
Month	
  19
Month	
  20
Month	
  21
Month	
  22
Month	
  23
Month	
  24
0
200
400
600
800
1000
1200
1400
1600
Month	
  1
Month	
  2
Month	
  3
Month	
  4
Month	
  5
Month	
  6
Month	
  7
Month	
  8
Month	
  9
Month	
  10
Month	
  11
Month	
  12
Month	
  13
Month	
  14
Month	
  15
Month	
  16
Month	
  17
Month	
  18
Month	
  19
Month	
  20
Month	
  21
Month	
  22
Month	
  23
Month	
  24
Monthly	
  revenue	
  (re-­‐based	
  to	
  100)
Monthly	
  revenue	
  (re-­‐based	
  to	
  100)
AirTree	
  Ventures	
  ● November	
  2016
Outstanding team
We invest in quality teams with
product expertise.
1
Path to sustainable revenue
We invest in businesses with a clear
revenue strategy.
3
Controlled cash burn
We invest where cash burn is
under control.
5
Evidence of product-market fit
We look for metrics that
demonstrate market traction.
2
Clear differentiation
We invest in companies that have an
unfair advantage in their chosen
market.
4
Likely exit options
We invest where we see a prospect
of a quality exit.
6
Our investment criteria
AirTree	
  Ventures	
  ● November	
  2016
Criteria Portfolio example
Solving a real problem in a materially
better/faster/cheaper way
Prospa – banks cannot service $20k loans
economically
Founding team
Paxata – excellent enterprise software track
record
Product market fit
Canva – High engagement: high designs per
designer, high repeat rates
Unit economics
GlamCorner – first-purchase CAC payback, repeat
customers, accelerating growth
Market timing 90 Seconds – democratization of video
Cash burn Brosa – great cost discipline
Great businesses attacking large markets: these can be either global
or local
Our investment criteria
AirTree	
  Ventures	
  ● November	
  2016
95% of VCs rate themselves as
top Quartile founder friendly
• When surveyed about their ability to get on well with
others, 85% of US students put themselves above the
median and 25% rated themselves in the top 1%1
1. Mark D. Alicke; Olesya Govorun (2005). "The Better-Than-Average Effect”
2. Svenson, Ola (February 1981). "Are We All Less Risky and More Skillful Than Our Fellow Drivers?"
• When surveyed about their driving skills, 93% of US
respondents put themselves in the top 50%2
Illusory superiority - the above-average effect
AirTree	
  Ventures	
  ● November	
  2016
• Actively coaching and supporting our founders
• Recruitment support
• Data and finance
• Leveraging the AirTree network of over 100 founders
• Global VC network
What Founder Friendly means to us
AirTree	
  Ventures	
  ● November	
  2016 Kim Scott is the author of Radical Candor, to be published by St. Martin's Press in March 2017.
The importance of radical candor
AirTree	
  Ventures	
  ● November	
  2016
Approaching a VC
Do homework
on the
VC/Partner
1
Use advisor
sparingly
3
2
Know your
metrics
4
Use contacts
to get an introduction
AirTree	
  Ventures	
  ● November	
  2016
✔
Can they add REAL value over capital?
Are you aligned on how to scale the business?
How you solve problems together in the early discussions?
Can they support the business through future rounds?
Does their brand help hire talent and raise future rounds?
VCs are the employees you can’t fire
Do at least 3-5x reference checks
IT‘S NEVER BEEN A BETTER TIME TO
LAUNCH A START-UP
AirTree	
  Ventures	
  ● November	
  2016 30
We are seeing 10x the number of start-ups we saw 10
years ago
Start-upsperyear
2005 2010 2015 2020 2025
100
1,000
10,000
$40m
$60m
$250m
Size of fund
netus
AirTree	
  I
AirTree	
  II
The	
  future
AirTree	
  Ventures	
  ● November	
  2016
Great companies are started in all markets
Source: CB Insights, 2015
AirTree	
  Ventures	
  ● November	
  2016
START-UPS
Iconic
Companies
FOUNDERS
Successful
exits
VC FUNDS
Return on
Investment
ANGELS
Return on
Investment
For the Australian ecosystem to thrive, ALL parts have to
demonstrate success
THANK YOU
@craigRblair
@dominicreardon
AirTree	
  Ventures	
  ● November	
  2016
VC funding flows have been declining since a peak in Q3 2015
• Investment count and value is down
• Late-stage VC count materially lower
AirTree	
  Ventures	
  ● November	
  2016
Source: Yahoo Finance April 2015
Avoid the temptation of a subscale ASX listing
The sugar hit does not last long...
AirTree	
  Ventures	
  ● November	
  2016
Tech exit valuations for 2015
Source: Global Tech Exits Report 2015, CB Insights

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A GUIDE TO AUSTRALIAN VENTURE CAPITAL

  • 1. A FOUNDERS GUIDE TO AUSTRALIAN VENTURE CAPITAL Craig Blair and Dominic Reardon @craigRblair @dominicreardon
  • 2. I have been a founder of several successful startups and a VC investor for almost 20 years • Cofounder & partner of two VC funds: • Netus (2005 - 2012) • AirTree (2014 – present) • Founder of: • Pet Circle • Beamly (zeebox) • Travelselect/Lastminute.com I was originally an engineer ‘building things’. I have also been a management consultant. A reformed investment banker and chartered accountant, I studied economics at university before starting my career at PwC, then on to Macquarie Capital. About us..
  • 3. AirTree  Ventures  ● November  2016 4.1Xcash  on  cash  returns in  2  funds 20+years  experience (AU) Our Track Record
  • 4. AirTree  Ventures  ● November  2016 https:// JOHN  HENDERSON General  Partner Investment  Manager CRAIG  BLAIR Managing  Partner/Co-­‐Founder DANIEL  PETRE General  Partner/Co-­‐Founder CATH  ROGERS We all have deep operational experience Investment  Associate ELICIA  MCDONALD Investment  Associate DOMINIC  REARDON
  • 5. AirTree  Ventures  ● November  2016 TOTAL INVESTED COMPANIES BACKED TOTAL EXIT VALUE EXITS 36 17 $203m $525m AirTree by Numbers
  • 6. AirTree  Ventures  ● November  2016 Stage of investment Average size of investment Investments made in the past 12 months 12 35% 45% 20% $2.0m $15m $200k Smallest Largest How we invest
  • 7. AirTree  Ventures  ● November  2016 The AirTree Family
  • 9. AirTree  Ventures  ● November  2016 The history of Australian venture capital isn’t pretty
  • 10. AirTree  Ventures  ● November  2016 But some green shoots are appearing..
  • 11. AirTree  Ventures  ● November  2016 £5m $1.5m $20K 1998 My first start-up 2005-2011 Businesses built in the Netus vintage 2016 START OWN COMPANY Then Now $685m Value of Atlassian ESOP and RSUs at IPO World-class product expertise either built here or coming home from leading o/s businesses A new generation of Angels from tech successes Inspired by role models, a shifting paradigm in young talent employer preferences 1 2 3 Low barriers to entry and cultural shift
  • 12. AirTree  Ventures  ● November  2016 $250m+ $100m -­‐ $250m $20  – $100m <$20m $FUM • A number of announced funds are likely to close short of their targets Australian VC Ecosystem
  • 14. AirTree  Ventures  ● November  2016 Source: CB Insights, 2015 The Unicorn fetish
  • 15. AirTree  Ventures  ● November  2016 These companies will come back to market in a subdued funding environment Source: CB Insights, 2015 When will unicorns likely raise next?
  • 16. AirTree  Ventures  ● November  2016 Companies are taking longer to raise and valuations have come back The market has seen a number of flat rounds in 2016 (with more yet to come) after frothy rounds in 2015
  • 17. AirTree  Ventures  ● November  2016 Product market fit Sound unit economics Delivery of growth exp Control of cash burn ✓ ✓ ✓ ✓ = Will Thrive ✓ ✓ ✗ ? = Need to create cash runway. Ideally 18months ✓ ✗ ✗ ? = Existential Crisis Down rounds don’t happen. Australian Founder Checklist Investors are focused on unit economics and valuation/growth metrics
  • 18. AirTree  Ventures  ● November  2016 Product Market Fit What do we look for? A few customers in love with the product Low churn and MMR expansion (for SaaS) 2 High repeat (for Marketplace place) 3 High engagement 4 Viral coffiecient – the k factor 5 1
  • 19. AirTree  Ventures  ● November  2016 Key focus points for seed to series A Unit Economics are critical... Revenue/unit Fully loaded cost/unit Contribution/unit
  • 20. AirTree  Ventures  ● November  2016 Customer Acquisition Cost (CAC) Life Time Value (LTV) Unit economics
  • 21. AirTree  Ventures  ● November  2016 What does growth mean? 0 50 100 150 200 250 300 350 400 450 500 Month  1 Month  2 Month  3 Month  4 Month  5 Month  6 Month  7 Month  8 Month  9 Month  10 Month  11 Month  12 Month  13 Month  14 Month  15 Month  16 Month  17 Month  18 Month  19 Month  20 Month  21 Month  22 Month  23 Month  24 0 200 400 600 800 1000 1200 1400 1600 Month  1 Month  2 Month  3 Month  4 Month  5 Month  6 Month  7 Month  8 Month  9 Month  10 Month  11 Month  12 Month  13 Month  14 Month  15 Month  16 Month  17 Month  18 Month  19 Month  20 Month  21 Month  22 Month  23 Month  24 Monthly  revenue  (re-­‐based  to  100) Monthly  revenue  (re-­‐based  to  100)
  • 22. AirTree  Ventures  ● November  2016 Outstanding team We invest in quality teams with product expertise. 1 Path to sustainable revenue We invest in businesses with a clear revenue strategy. 3 Controlled cash burn We invest where cash burn is under control. 5 Evidence of product-market fit We look for metrics that demonstrate market traction. 2 Clear differentiation We invest in companies that have an unfair advantage in their chosen market. 4 Likely exit options We invest where we see a prospect of a quality exit. 6 Our investment criteria
  • 23. AirTree  Ventures  ● November  2016 Criteria Portfolio example Solving a real problem in a materially better/faster/cheaper way Prospa – banks cannot service $20k loans economically Founding team Paxata – excellent enterprise software track record Product market fit Canva – High engagement: high designs per designer, high repeat rates Unit economics GlamCorner – first-purchase CAC payback, repeat customers, accelerating growth Market timing 90 Seconds – democratization of video Cash burn Brosa – great cost discipline Great businesses attacking large markets: these can be either global or local Our investment criteria
  • 24. AirTree  Ventures  ● November  2016 95% of VCs rate themselves as top Quartile founder friendly • When surveyed about their ability to get on well with others, 85% of US students put themselves above the median and 25% rated themselves in the top 1%1 1. Mark D. Alicke; Olesya Govorun (2005). "The Better-Than-Average Effect” 2. Svenson, Ola (February 1981). "Are We All Less Risky and More Skillful Than Our Fellow Drivers?" • When surveyed about their driving skills, 93% of US respondents put themselves in the top 50%2 Illusory superiority - the above-average effect
  • 25. AirTree  Ventures  ● November  2016 • Actively coaching and supporting our founders • Recruitment support • Data and finance • Leveraging the AirTree network of over 100 founders • Global VC network What Founder Friendly means to us
  • 26. AirTree  Ventures  ● November  2016 Kim Scott is the author of Radical Candor, to be published by St. Martin's Press in March 2017. The importance of radical candor
  • 27. AirTree  Ventures  ● November  2016 Approaching a VC Do homework on the VC/Partner 1 Use advisor sparingly 3 2 Know your metrics 4 Use contacts to get an introduction
  • 28. AirTree  Ventures  ● November  2016 ✔ Can they add REAL value over capital? Are you aligned on how to scale the business? How you solve problems together in the early discussions? Can they support the business through future rounds? Does their brand help hire talent and raise future rounds? VCs are the employees you can’t fire Do at least 3-5x reference checks
  • 29. IT‘S NEVER BEEN A BETTER TIME TO LAUNCH A START-UP
  • 30. AirTree  Ventures  ● November  2016 30 We are seeing 10x the number of start-ups we saw 10 years ago Start-upsperyear 2005 2010 2015 2020 2025 100 1,000 10,000 $40m $60m $250m Size of fund netus AirTree  I AirTree  II The  future
  • 31. AirTree  Ventures  ● November  2016 Great companies are started in all markets Source: CB Insights, 2015
  • 32. AirTree  Ventures  ● November  2016 START-UPS Iconic Companies FOUNDERS Successful exits VC FUNDS Return on Investment ANGELS Return on Investment For the Australian ecosystem to thrive, ALL parts have to demonstrate success
  • 34. AirTree  Ventures  ● November  2016 VC funding flows have been declining since a peak in Q3 2015 • Investment count and value is down • Late-stage VC count materially lower
  • 35. AirTree  Ventures  ● November  2016 Source: Yahoo Finance April 2015 Avoid the temptation of a subscale ASX listing The sugar hit does not last long...
  • 36. AirTree  Ventures  ● November  2016 Tech exit valuations for 2015 Source: Global Tech Exits Report 2015, CB Insights