This document provides an overview of Australian venture capital from the perspective of Craig Blair and Dominic Reardon. It discusses the history of VC in Australia, the current state of the ecosystem, how AirTree Ventures evaluates investments, and advice for founders. Key points include: the Australian VC market is growing but was historically weak; AirTree has achieved strong returns across two funds; they evaluate companies on criteria like team, product market fit, growth and cash burn; and recommend founders focus on metrics and securing the right investors.
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A GUIDE TO AUSTRALIAN VENTURE CAPITAL
1. A FOUNDERS GUIDE TO
AUSTRALIAN VENTURE CAPITAL
Craig Blair and Dominic Reardon
@craigRblair
@dominicreardon
2. I have been a founder of several successful
startups and a VC investor for almost 20 years
• Cofounder & partner of two VC funds:
• Netus (2005 - 2012)
• AirTree (2014 – present)
• Founder of:
• Pet Circle
• Beamly (zeebox)
• Travelselect/Lastminute.com
I was originally an engineer ‘building things’. I have
also been a management consultant.
A reformed investment banker and chartered
accountant, I studied economics at university
before starting my career at PwC, then on to
Macquarie Capital.
About us..
3. AirTree
Ventures
● November
2016
4.1Xcash on cash returns
in 2 funds
20+years experience
(AU)
Our Track Record
4. AirTree
Ventures
● November
2016
https://
JOHN
HENDERSON
General
Partner Investment
Manager
CRAIG
BLAIR
Managing
Partner/Co-‐Founder
DANIEL
PETRE
General
Partner/Co-‐Founder
CATH
ROGERS
We all have deep operational experience
Investment
Associate
ELICIA
MCDONALD
Investment
Associate
DOMINIC
REARDON
5. AirTree
Ventures
● November
2016
TOTAL
INVESTED
COMPANIES
BACKED
TOTAL
EXIT VALUE
EXITS
36 17 $203m $525m
AirTree by Numbers
6. AirTree
Ventures
● November
2016
Stage of
investment
Average size of
investment
Investments made
in the past 12 months
12
35% 45% 20%
$2.0m
$15m
$200k
Smallest
Largest
How we invest
11. AirTree
Ventures
● November
2016
£5m
$1.5m
$20K
1998
My first
start-up
2005-2011
Businesses built in
the Netus vintage
2016 START OWN
COMPANY
Then Now
$685m Value of Atlassian ESOP and RSUs at
IPO
World-class product expertise either built
here or coming home from leading o/s
businesses
A new generation of Angels from tech
successes
Inspired by role models, a shifting paradigm
in young talent employer preferences
1
2
3
Low barriers to entry and cultural shift
12. AirTree
Ventures
● November
2016
$250m+
$100m -‐ $250m
$20 – $100m
<$20m
$FUM
• A number of
announced funds are
likely to close short of
their targets
Australian VC Ecosystem
14. AirTree
Ventures
● November
2016
Source: CB Insights, 2015
The Unicorn fetish
15. AirTree
Ventures
● November
2016
These companies will come back to market in a subdued funding
environment
Source: CB Insights, 2015
When will unicorns likely raise next?
16. AirTree
Ventures
● November
2016
Companies are taking longer to raise and valuations have come
back
The market has seen a number of flat rounds in 2016 (with more yet to come) after
frothy rounds in 2015
17. AirTree
Ventures
● November
2016
Product
market fit
Sound unit
economics
Delivery of
growth exp
Control of
cash burn
✓ ✓ ✓ ✓ = Will Thrive
✓ ✓ ✗ ? =
Need to create cash
runway. Ideally
18months
✓ ✗ ✗ ? =
Existential Crisis
Down rounds don’t
happen.
Australian Founder Checklist
Investors are focused on unit economics and valuation/growth
metrics
18. AirTree
Ventures
● November
2016
Product Market Fit
What do we look for?
A few customers in love
with the product
Low churn and MMR
expansion (for SaaS)
2
High repeat (for
Marketplace place)
3
High engagement
4
Viral coffiecient –
the k factor
5
1
19. AirTree
Ventures
● November
2016
Key focus points for seed to series A
Unit Economics are critical...
Revenue/unit
Fully loaded
cost/unit
Contribution/unit
20. AirTree
Ventures
● November
2016
Customer Acquisition Cost
(CAC)
Life Time Value
(LTV)
Unit economics
22. AirTree
Ventures
● November
2016
Outstanding team
We invest in quality teams with
product expertise.
1
Path to sustainable revenue
We invest in businesses with a clear
revenue strategy.
3
Controlled cash burn
We invest where cash burn is
under control.
5
Evidence of product-market fit
We look for metrics that
demonstrate market traction.
2
Clear differentiation
We invest in companies that have an
unfair advantage in their chosen
market.
4
Likely exit options
We invest where we see a prospect
of a quality exit.
6
Our investment criteria
23. AirTree
Ventures
● November
2016
Criteria Portfolio example
Solving a real problem in a materially
better/faster/cheaper way
Prospa – banks cannot service $20k loans
economically
Founding team
Paxata – excellent enterprise software track
record
Product market fit
Canva – High engagement: high designs per
designer, high repeat rates
Unit economics
GlamCorner – first-purchase CAC payback, repeat
customers, accelerating growth
Market timing 90 Seconds – democratization of video
Cash burn Brosa – great cost discipline
Great businesses attacking large markets: these can be either global
or local
Our investment criteria
24. AirTree
Ventures
● November
2016
95% of VCs rate themselves as
top Quartile founder friendly
• When surveyed about their ability to get on well with
others, 85% of US students put themselves above the
median and 25% rated themselves in the top 1%1
1. Mark D. Alicke; Olesya Govorun (2005). "The Better-Than-Average Effect”
2. Svenson, Ola (February 1981). "Are We All Less Risky and More Skillful Than Our Fellow Drivers?"
• When surveyed about their driving skills, 93% of US
respondents put themselves in the top 50%2
Illusory superiority - the above-average effect
25. AirTree
Ventures
● November
2016
• Actively coaching and supporting our founders
• Recruitment support
• Data and finance
• Leveraging the AirTree network of over 100 founders
• Global VC network
What Founder Friendly means to us
26. AirTree
Ventures
● November
2016 Kim Scott is the author of Radical Candor, to be published by St. Martin's Press in March 2017.
The importance of radical candor
27. AirTree
Ventures
● November
2016
Approaching a VC
Do homework
on the
VC/Partner
1
Use advisor
sparingly
3
2
Know your
metrics
4
Use contacts
to get an introduction
28. AirTree
Ventures
● November
2016
✔
Can they add REAL value over capital?
Are you aligned on how to scale the business?
How you solve problems together in the early discussions?
Can they support the business through future rounds?
Does their brand help hire talent and raise future rounds?
VCs are the employees you can’t fire
Do at least 3-5x reference checks
30. AirTree
Ventures
● November
2016 30
We are seeing 10x the number of start-ups we saw 10
years ago
Start-upsperyear
2005 2010 2015 2020 2025
100
1,000
10,000
$40m
$60m
$250m
Size of fund
netus
AirTree
I
AirTree
II
The
future
31. AirTree
Ventures
● November
2016
Great companies are started in all markets
Source: CB Insights, 2015
32. AirTree
Ventures
● November
2016
START-UPS
Iconic
Companies
FOUNDERS
Successful
exits
VC FUNDS
Return on
Investment
ANGELS
Return on
Investment
For the Australian ecosystem to thrive, ALL parts have to
demonstrate success
34. AirTree
Ventures
● November
2016
VC funding flows have been declining since a peak in Q3 2015
• Investment count and value is down
• Late-stage VC count materially lower
35. AirTree
Ventures
● November
2016
Source: Yahoo Finance April 2015
Avoid the temptation of a subscale ASX listing
The sugar hit does not last long...
36. AirTree
Ventures
● November
2016
Tech exit valuations for 2015
Source: Global Tech Exits Report 2015, CB Insights