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Uploaded byDr. Ricardo Schäfer
How do i raise capital oxford lecture
The document provides an overview of fundraising strategies for startups, highlighting different funding sources such as friends and family, business angels, and venture capitalists. It emphasizes the importance of preparation, storytelling, and maintaining communication with potential investors, as well as outlining key elements to include in a pitch deck. Additionally, it discusses the current European funding environment and common pitfalls to avoid during the fundraising process.
How do i raise capital oxford lecture
- 1. How do IRaise Capital? Dr Ricardo Schäfer & Sia Houchangnia November 17th
- 2. Sia Houchangnia Dr.Ricardo Schäfer @SiaHouchangnia @SchaeferRic
- 3. Seedcamp is aFounder’s First Round Fund. We invest smart capital into pre-seed and seed stage startups, providing up to €200k and a lifelong platform of Learning, Network and Capital to support the most ambitious Founders.
- 4. #3 most activeEuropean investors in H1 2015 Seedcamp platform recognised as a “mini Andreessen Horowitz” for early stage Shortlisted as a “Seed Fund of the Year” in 2015 by GP Bullhound Recognised by the industry as a leading early stage fund
- 5. $350 Million Total fundingraised by Seedcamp companies since 2007 Some of the top VCs our companies are raising from 91 87% 89%
- 6. 1. Fundraising -Overview 2. Fundraising - Key Considerations 3. Fundraising - Timeline 4. Current European Funding Environment Agenda
- 7. 1. Fundraising -Overview
- 8. VC = Acceleratedgrowth Bootstrapping = Independence Why Fundraising?
- 9. Founders’ money, Friends &Family ~£50K Business Angels (SEIS), Accelerators, Crowdfunding ~£50K - 250K VCs ~£250K - 1M ~£1M - 5MSeries A Seed Pre-seed Friends & Family round VCs Different investors for different stages Source SizeType of round Inception
- 10. Discipline Expertise Access to network Platformvalue add Benefits of VC funding
- 11. 2. Fundraising -Key Considerations
- 12. FUNDRAISING IS A CONTINUOUSPROCESS. START PREPARING TODAY
- 13. Stage Focus Sector Focus GeographicFocus Previous Interactions Connections with Peers Invested in Competitors Fund Cycle What to consider when researching VCs
- 14. Don’t forget totrack your communications with potential investors Build a fundraising funnel
- 15. When you pitchto VCs Storytelling is key http://seedcamp.com/the-power-of-great-storytelling/
- 16. 1. One Pager 2.Investor Deck 3. Business Model 4. Cap Table Things you need once you start fundraising
- 17. 1. Problem - Everyinnovation needs a problem - What’s the exact lack in society, industry or technology? 2. Solution - Show in simple words, pictures or graphics how you solve the problem or make your customer happy - What are you doing better then the others or compared to what already exists? 3. The Market - Focus on relevant market (geography, age etc) - Be realistic! - Market value in $ or € 4. Business Model - How do you generate revenue: commission, ad-based etc. 5. USP - Biggest advantage vs competition - Why is your business unique? for example: technology, brand, market leader, UX etc.. 6. Competition - Matrix diagram - Where are you now vs in 5 years? - Why are you different? 7. Go-to-Market Strategy - Chanel, conversion rates, cost of acquisition 8. Vision - Where is the company in the long run? - Expansion plan (geography, products etc) 9. Team - Highlight previous relevant experiences - Quality of team! 10. Financing needs and how you going to spend the money - Milestones for next 6-12 (or 18 months) What to include in a perfect pitch deck
- 18. Starting too late Notspeaking to enough VCs Not raising enough Giving away too much equity early on (>25%) Overestimating your chances of success Taking a friend as your lawyer Keep pushing back your timeline for closing the round Not disclosing thorny issues up front Stopping to run the business The pitfalls of fundraising
- 19. 3. Fundraising -Timeline
- 20. DocSend fundraising research,2015 Some stats on a typical seed round
- 21. Rejections are common…evenfor Airbnb 7 Rejections, Brian Chesky, 2015
- 22. You need aclear start and finish line for your active fundraising…
- 23. FOMO … as youwill need to create: [ = Fear of Missing Out ]
- 24. 1.#Be#Ready All#about#Prep 2.#Start Execute Termsheet 3.#Close Company.readiness Story/deck Rehearsal Company.Strat/plan Numbers Traction Fundraising. Plan Targeting.(fit) Intro’s Drive.the.process *Ultimate. Goal $ (1I6.months) (3I4.months)(1.month) The 3 phases of fundraising: Prepare, Execute, Close Fundraising Guide, Scott Sage
- 25. The timeline ofa typical round Fundraising Guide, Scott Sage
- 26. 4. Current European FundingEnvironment
- 27.
- 28. Increasing number ofEntrepreneurs turned Investors in Europe The State of European Tech, Slush & Atomico, 2015
- 29. New funds beinglaunched The State of European Tech, Slush & Atomico, 2015
- 30. More and morecapital for Europe The State of European Tech, Slush & Atomico, 2015
- 31. Crowdfunding & non-VCinvestors pushing valuations up Venture Capital Outlook 2016, Mark Suster & Kevin Zhang, 2015
- 32. Still a lotto catch up The State of European Tech, Slush & Atomico, 2015
- 33.