YuMe provides multi-screen digital video advertising solutions to help TV brand advertisers reach fragmented and distracted audiences across devices. Using data science, YuMe's Connected Audience Network unifies over 155 million monthly viewers in the US and 257 million globally across over 1,500 digital properties. YuMe also offers solutions like Audience Amplifier to target large audiences and YuMe for Publishers to help publishers monetize and optimize their inventory.

1. The Market & Opportunity
Television brand advertising is the largest advertising market on the planet – a more than $200 billion industry. However, TV is
changing rapidly primarily because consumers are changing the way they view content, so TV advertising must change. Why?
Two key factors: rampant fragmentation (content, screen, technology and data) and consumers are distracted like never before.
This is what YuMe’s business is all about – helping TV brand advertisers reach audiences in this new environment. We do this
using data sciences to find receptive audiences, measure their attention and influence their buying decisions.
Products
CONNECTED AUDIENCE NETWORK
Unifies more than 155 million unique monthly viewers (US)
and 257 million unique monthly viewers (global) consuming
digital content on more than 1,500 digital media properties on
a myriad of devices and screens, ensuring video ads reach the
most brand-receptive audiences at the right time, in the right
context and on the right screens.
YUME FOR PUBLISHERS (YFP)
Ad management software (available in different versions –
Pro, Quick Start & Service Provider) that allows publishers to
streamline ad sourcing and monetization across all platforms,
maximizing eCPMs and fill rates with multiple targeting
capabilities and reports.
YuMe.com
TV brand advertisers are faced with trying to
reach increasingly fragmented and distracted audiences.
YuMe solves this issue with multi-screen digital video
advertising enabled by data science.
A NEW KIND OF
SCIENCE
grabbing hold of people
you want to reach.

2. Quick Facts
DATA SCIENCES
Patterns Identified +
Patterns Matched and Validated
FIRST-PARTY DATA
User Data Collected +
Surveys Fielded
AUDIENCE UNDERSTANDING
21 3
Segments Built +
Attention Measured
YuMe Audience
Segments
PLACEMENT QUALITY INDEX (PQI™)
A proprietary ad campaign placement algorithm to optimize
video advertising placement and performance across our
Connected Audience Network.
AUDIENCE AMPLIFIER™
Audience targeting that helps brands reach audiences
accurately at scale by gathering first-party data via audience
surveys and collecting digital environment data. This fuels
our data sciences engine, the Audience Amplifier, whose
pattern-matching algorithms help generate targetable
attentive audience segments.
HOUSEHOLD TARGETING
Technology that enables brands to reach audiences on
devices in the household, ensuring brand synergy.
YUME SOFTWARE DEVELOPER KIT (SDK)
Embedded technology that enables custom ad units, brand
safety, player targeting, placement quality and increased
audience engagement as well as scalability and stability to
unify fragmentation.
AUDIENCE-AWARE SDK™ & AUDIENCE INSIGHTS
The Audience-Aware SDK is a software platform that
transcends cookies and runs across all connected screens,
allowing publishers to capture first-party data, while Audience
Insights is a targeting solution that combines first-party
survey data with data points collected by the Audience-Aware
SDK to interpret brand performance driving signals.
Technology
YuMe’s data science capabilities enable advertisers to reach large-scale, brand-receptive audiences while delivering a
comprehensive monetization solution for digital media properties.
YuMe.com
PR CONTACT
Scott Lahde | slahde@yume.com | O: 650.503.7328 | M: 917.714.6147
PUBLIC UNDER
TICKER SYMBOL
NYSE: YUME
August 7, 2013
December 16, 2004
INCORPORATED
New York, Los Angeles, Chicago,
Atlanta, Boston, Miami, Dallas,
Detroit, Toronto, London, Paris,
Stockholm, Madrid, Hamburg,
Hong Kong & Chennai
HEADQUARTERED IN
Redwood City, California
16 OFFICES WORLDWIDE
NEARLY 500EMPLOYEES
More than 8 billion
in-stream brand video
impressions served
More than 200 billion
data points collected
ANNUALLY
GLOBAL
257 millionunique viewers
UNITED STATES
155 millionunique viewers
MONTHLY
5 PATENTS
ISSUED
29 PATENT
APPLICATIONS
PENDING
GLOBALLY
MORE THAN 25,000
BRAND VIDEO CAMPAIGNS
MORE THAN 450
ADVERTISING CUSTOMERS
(including 73 of the Advertising Age
Top 100 Advertisers)
USED BY MORE
THAN 1,500 DIGITAL
MEDIA PROPERTIES