Silverlight allows for rich media experiences and rich interactive applications across browsers and platforms. It provides high quality video with DVD-like interactivity using formats like VC-1 and WMP. Silverlight 1.1 introduces controls and widgets to build complex applications, and runs compiled .NET code for performance. It offers a low cost for high quality media delivery and compelling cross-platform user experiences.

1. Silverlight Splashes Out Shane Morris User Experience Evangelist Microsoft

2. Cross Browser Cross Platform Rich Media Experiences Rich Internet Applications (RIAs) What is it?

3. Why Silverlight? Liberate your media Liberate your developers Rich Media Experiences Rich Interactive Experiences Silverlight 1.0 Silverlight 1.1

4. Aussie Adopters

5. Aussie Adopters

6. Aussie Adopters

7. Silverlight 1.0 : Rich Media Experiences Quality Stunning HD video quality DVD-like interactivity and overlays Flexible Development Integrate w/ existing AJAX frameworks SMPTE-standard VC-1, WMV and MP3 Delivery Live Streaming or On-Demand Performance, scale and cost advantages over other solutions

8. HELLO WORLD

9. Anatomy of a Silverlight Application Nervous Seagulls

10. Anatomy of a Silverlight Application JavaScript XAML HTML, CSS

11. Demo : Silverlight 1.0

12. BEYOND PLAY/PAUSE/STOP/REWIND

13. New Opportunities

14. TOOLS

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16. Designer/developer experience designers & developers: Speak different languages designers design developers add business logic designer developer

17. Designer/developer experience designers & developers: Speak the same language designers design designers & developers: Speak different languages developers add business logic designer developer

19. DEMO: EXPRESSION STUDIO

20. Silverlight Web Media Ecosystem Create Distribute Experience Up to 2x streaming scalability over Windows Server 2003 New Secure content delivery over SSL and Cache/Proxy support New IIS7 Media Pack with bit-rate throttling for lower cost for downloaded media Expression Encoder for publishing with Silverlight Expression Blend for creating media experiences + Existing ecosystem of WMV technology partners / solution providers Interactivity, video, and animation in browser and/or full screen Seamless, Fast Installation for End Users Consistent experience on Mac , Windows and Linux

21. Media Acronyms Video: WMV V7, V8, V9, VC-1 Audio: WMA V7, V8, V9 (standard), MP3 Multiple options for deploying media HTTP progressive download Integration with Windows Media Server Extensive WMV ecosystem Cost/Benefit Significantly lower encoding cost Significantly higher performance 15x acceleration by Tarari 20% higher quality at comparable bit rate

23. Silverlight 1.1 : Rich Internet Applications Controls Widgets for complex applications Cross Platform Performance Compiled .NET code Development Model .NET Visual Studio Expression Studio

24. Demo : Silverlight 1.1

25. ADOPTION

26. Silverligh t Low Cost, High Quality Media Compelling, Cross-Platform User Experiences Flexible Programming Model with Collaboration Tools

27. SILVERLIGHT Enriched browser experience

28. Thank You Shane Morris [email_address] blogs.msdn.com/shanemo microsoft.com/silverlight microsoft.com/expression Expression Studio evaluations up the front