1. Salesforce Strategy & Hybrid IT
Bay Area Breakfast
Darren Cunningham, VP Cloud Marketing

2. Today‟s Agenda
• Welcome to the Era of Hybrid IT
• Informatica Cloud Integration Introduction
• Customer Story: Intuit
• Aji Kurian, Principal Software Engineer/Manager
• Rakesh Lodha, Staff Apps Developer
• Informatica Cloud Update
• Next Steps
2

3. SaaS Application Adoption in the Enterprise
2011-2015: SaaS spending to grow by
105%

4. Question:
How Many SaaS Apps are you Running?
None…yet!
1-3 4-10 11+

5. More Clouds Should Not Mean Less Visibility

6. It‟s No Secret: “The Big Switch” is Upon Us…

7. Business Systems
Process/Project Manager
Can You Meet the Need for Speed and Agility?

8. Welcome to Hybrid IT
8
"IT organizations that do not
match the request for IT as a
service run the risk of internal
customers bypassing the IT
organization and consuming
IT services from the external
cloud, thereby placing the
company at greater risk."

9. Today‟s Agenda
• Welcome to the Era of Hybrid IT
• Informatica Cloud Integration Introduction
• Customer Story: Intuit
• Aji Kurian, Principal Software Engineer/Manager
• Rakesh Lodha, Staff Apps Developer
• Informatica Cloud Update
• Next Steps
9

10. Top Right @ the Core: Gartner Magic Quadrants
10

11. Beyond Data Integration and Quality…
11

12. Informatica Cloud
Cloud Connectivity
Purpose-built Cloud Applications
Cloud Integration Platform
SALESFORCE &
WEB SERVICES
CONNECTIVITY
DATA
REPLICATION
DATA
LOADER
DATA
SYNCHRONIZATION
INFORMATICA 9,
MARKETPLACE,
EXPRESS
ADMINISTRATION,
GOVERNANCE
MOBILE
INTEGRATION APPS,
CONNECTIVITY, MSFT
CRM, NETSUITE, CONT
ACT
VALIDATION, MDM, EN
HANCED UI
2006 2007 2008 2009 2010 2011 2012
RecordsIntegrated/Month
trust.informaticacloud.com
500M
4B
10NB
40B
60B
“
”
“The platform shift to cloud
computing is driving the next wave
of data fragmentation, across
enterprise boundaries.”
- Sohaib Abbasi, CEO Informatica
2013
DATA
MASKING, VDM, MS
DYNAMICS
AX, ORACLE CRM ON
DEMAND, AMAZON
REDSHIFT, SAP

13. Point, Click, Connect.
Award-Winning Cloud Integration
13
With
Informatica, we are
deriving
additional
business value
from our Oracle
ERP and
Salesforce CRM
implementations.
Customers Include:

14. 14
Primary Use Case: SaaS Application Integration
We also do a lot of cloud app replication for BI

15. 2
1
3
Your Enterprise
Cloud Applications
Informatica Cloud: Delivered as a Service
True SaaS, Broad Connectivity
 Data is not staged  Data transmission is secure  Multiple security
certifications

16. 16
Unified Hybrid: Map Once. Deploy Anywhere.
Virtual Data Machine

17. +2000 Companies
+2B Transactions/Day
Proven Customer
Success

18. Intuit Customer Story
Aji Kurian, Principal Software Engineer/Manager
Rakesh Lodha, Staff Apps Developer
18

19. Our CRM Landscape
• Owned by EBS (Enterprise Business Solutions) team
• Architecture and Engineering team owns Sales and Care
tools
• Solutions managed in collaboration with PM (Product
Management) team
• PM team owns requirement gathering and user stories
• Design and Development managed through Sprints
• User stories are created by PM teams and assigned to
scrum teams
19

20. 20
Our CRM Landscape
SFDC
Pre-Sales
Siebel
Sales
SFDC
Service
[…]
APPLICATION MANAGEMNT

21. 21
Our CRM Landscape
SFDC
Pre-Sales
Siebel
Sales
SFDC
Service
[…]
Data Warehousing
Master Data Management
Billing and Revenue Management
ERP
APPLICATION MANAGEMNT

22. Why Salesforce?
• Best in class user experience
• Best in class CRM application
• Easier to extend and integrate
• Cloud application (No need to host/manage locally)
• Very fast time to market
• Improved NPS (Net Promoter Score)
22

23. Intuit Salesforce B2B Architecture
23

24. Why Cloud Integration?
24
• Better
• Faster
• Easier
?
Siebel

25. Informatica Cloud Value Delivered
25
• Exclusively tool for cloud
Data Migration
• Daily data sync jobs
loading 100,000+ records
• Dev Effort < 4 weeks with
2 developers
• Minimal operational
support
Siebel

26. Why Informatica Cloud?
• Secure
• Connectivity
• Rapid
• Flexible: Batch, Real-time, Event Based
• Leader in SaaS Integration
26

27. What‟s Next?
27
Expand Salesforce
Integration
Web Services
connectivity

28. Today‟s Agenda
• Welcome to the Era of Hybrid IT
• Informatica Cloud Introduction
• Customer Story: Intuit
• Aji Kurian, Principal Software Engineer/Manager
• Rakesh Lodha, Staff Apps Developer
• Informatica Cloud Update
• Next Steps
28

29. Primary Cloud Data Management Challenges
29
No Single
Customer View
Inefficient
Processes
1
3
7
5
8
2
4
6
Disconnected
SaaS Silos

30. Informatica Cloud: Expanding to New Areas
Cloud MDM Cloud Extend Cloud Data Masking
Cloud Data Integration
Connect your cloud apps
Cloud Data Quality / MDM
Cloud Process Automation
Guide users to work efficiently with data
Deliver the “Single Customer View”

31. Deliver the ‘Single Customer View’ within Salesforce
Master Data Management Built on Force.com
31
Customers Include:

32. Hierarchy Management
Automatically Find Ultimate Parent or Fuzzy Search
• Multi-dimensional hierarchies:
e.g Salesforce, D&B or
Franchise, etc.
• Relate Global Accounts with
their subsidiaries rolled up to
Ultimate Parent
• Easily visualize, navigate and
manage the different hierarchy
types
New!

33. Informatica Cloud Extend
Process Automation for Salesforce
33
Customers Include:

34. Does this Look Familiar?

35. • Users struggle to remember best practices or
training
• Inconsistent process; limited access to other
relevant data; low user adoption
• Requires IT or consulting and custom code
• Users guided through questions, actions
and automated work
• Universal access to data on premise and in
the cloud
• DIY; hand-coding not required
35
Ensure End-User Efficiency and Keep Data Clean
3 75 62 4
87
Current implementation
It‟s Hard
Process-Centric implementation
1
3
7
5
8
2
4
6
It‟s Easy

36. Power App Integration with a Cloud Extend Guide
Automated step that „kicks off‟ a Cloud
Integration task to synchronize data
between systems
(e.g. Salesforce & SAP)
New!

37. Test Data Management
Data Masking and Subsetting: Coming in August!
• Reduce testing costs
• Reduce development costs
• Mitigate risk for exposed data
New!

38. Cloud Integration: Expanding the Platform
Integration platform as a service (iPaaS) can provide a
foundation for hybrid cloud computing, engaging old and
new applications and data, on-premises and in the cloud.

39. Cloud Integration: Expanding the Platform
Connector Toolkit Templates Marketplace
www.InformaticaCloud.com/Developer

40. New Cloud Connectors
http://www.informaticacloud.com/connectivity
New!

41. Informatica Cloud SAP Connector
Browse business or
technical descriptions
New Object Search to browse
large metadata repositories
New!

42. Our Mission:
Unleash the Potential of
the Cloud
InformaticaCloud.com

43. 43
Next Step: Let Us Help You Get Started!

44. Thank You!