1. Sougata Mitra
Business Specialist
Smart Grid
IT | OT | GIS

2. SOUGATA MITRA
Building No 7A, DLF Cyber City, DLF Phase III, Gurgaon – 122 002
Flat No 2K, Block II, Sunny Bloom, PO Laskarpur, Kolkata 700153
+91 9910238111 | iamsougata@gmail.com
About Sougata Mitra Mission, Vision & Objectives
 Cultivate, generate & grow large scale
Business Development & Relationship Professional with about 15 relationships for the allotted accounts
years’ of experience in handling Large Enterprise customers with aiming to become a trusted advisor to the
focus on E&U Segment for last Seven Years. Solution comprised of
U customer.
Enterprise Applications, Geospatial Technology and Operations
 Use the experience of the market,
Applications as the Solution driver. Have rich experience in
understanding of verticals and business
various individual & leadership roles in customer facing business
network to provide valuable inputs & support
roles as well as Backend sales Support. Present Engagement as
to the Sales Team, which would be used in
w
India Business Manager - Smallworld Geospatial products with GE
creating a larger mindshare.
Energy. Accountable for the overall sales performance of the
distribution partners including the achievement of revenue, profit  Strive to become A successful and respected
and sales with budget on a quarterly and annual basis in India. IT business professional acknowledged as
Earlier engagements were with TCS Limited, SAP India, ESRI India being one of the important change agents
and Rolta India Limited. who enabled customers attain operation
excellence and growth, thereby creating a
Professional Degree – BE (Chemical) from National Institute of vibrant and clean energy Economy by the
Technology Durgapur in the year 1997 Base Education of
1997. turn of the decade.
secondary & higher secondary at St Xavier’s School/College,
Ranchi.
5 Differentiator
 Strong Industry knowledge (Business Drivers, Issues & Challenges) for Utilities.
Industry Focus   Expert in crafting high
high-level & complex IT & OT integrated solutions.
Solution Architect   Successful track record in signing 5 Large deals with E&U customers
Net new names   Program Manager to First SAP ISU product implementation in India Government utilities.
Gove
Tech hands-on   Portfolio balanced on Products & Services by utilizing the experience gained in handling IT &
Balanced offering  OT solutions as a System Integrator and also as an OEM.
5 Signed SAP Projects in Utilities
 IT led Business Transformation for the entire operations of Generation, Transmission & Distribution of State owned
Power Utility CSEB.. The core Technology component was SAP ERP, SRM & IS Utilities. The system is presently being used
by more than 2000 Executive at 250 different locations in the state. – 10 Million USD
 Power Distribution System Integration of Key Technologies and IT infrastructure under the Government of India’s major
Technology Program R-APDRP. The major components in the project were SAP Enterprise Applications (MBC, EAM &
APDRP. Enterprise
NetWeaver), ESRI GIS Platform, System Software (EMS, Email & Workflow, Document Management, RDBMS, Middleware
and OS) and Customer Contact Management System. Infrastructure created for the project was Data Centers with DR,
Office automation products, Online Connected Network backbone (at device level) and Operations support enabling
e
devices. – 50 Million USD
 Integrated Power & Water Billing for consumers based in area maintained by JUSCO, A Tata Enterprise.
 E2E implementation of Power Generation framework for OPGC (An AES company)
 Integrated Enterprise Asset Management comprising equipment and Human Resources with Billing for DPSC

3. BUSINESS ACTIVITIES / ATTRIBUTES
Market Research Prospecting Propose & Evaluation
Business Planning Account Plan Structure Deal & Bid
Target Account & Geo Structure with VAT Negotiate & Close
Thought Leadership Project Delivery
Strategic Sales Solution Sales
1 Value Partner Program Management
Customer Support
 Account Management:
Experience in anchoring KNOWLEDGE UPDATE: Continuously build up domain knowledge and technical skills to
large, complex, long be able to provide expert opinion on projects execution as well as business acquisition.
sales cycle opportunities Practice providing multiple solutions to problems through existing and new
requiring multi-service methodologies and then exercises judgment to determine most appropriate solution.
line or cross-brand Develop sufficient expertise to write and present whitepapers and articles in recognized
integration by engaging magazines and industry forums. Keep oneself aware about the new products & its
the customer with the positioning, Key market communicating; presenting; adapting approach to meet
Business Team of customer needs; overcoming objections; reporting; and closing.
Domain & Product
Specialists,
Implementation Leads, Technical Support, and Support Organizations in Legal & Sourcing for each large opportunity.
 Customer Relationship: Strong leadership, interpersonal, communication and presentation skills; successful track
record of interacting and building relationship with CXO level and ability to thereby influence decisions in a highly
matrixes client environment.
 Industry Relationship: Build and manage strong relationships with key stakeholders across key functions to create a
high pull for targeted solutions & an entry barrier for competitors
 Domain Solutioning: Strong Industry solutioning experience (Business Drivers, Issues & Challenges, and Trends&
Solutions) for verticals in Utilities.
 Product Sales: Product Sales and Implementation experience in enterprise applications with breadth of knowledge
across vertical solutions as well as corporate functions (ERP, EAM, SCM & HCM).
 Partner Ecosystem: Successful in Alliance Management in various System Integrators having undergone multiple time
through the entire cycle of identifying the correct partner; build a value prop for the partnership, Identify potential
customers and implement the GTM with a strong focus on the targeted business parameters.
 Business Development: Create innovative Solutions by considering industry, market, and other Partner Ecosystem to
understand own area’s strengths, weaknesses, opportunities and threats; evaluate and pursue initiatives, investments
and opportunities based on their fit with broader strategies; driving revenues by being the owner of the entire
Opportunity Management cycle: Prospect-Evaluate-Propose-Close.
 Value sales: Knowledge of value articulation principals through different storyboarding techniques, with hands-on
experience in proposal creation and leading proposal presentations.
 Business Planning: Experience in spearheading the coverage & territory assignment, shared resource capacity
planning, quota setting and territory sales plan in coordination with Field Sales and support teams.
 Sales Forecast: Forecast annual, monthly and quarterly sales revenue and product demand in forecasting system.
Update on an ongoing basis for production planning purposes and financial forecasting.

4.  Team Leadership: Effective in providing advice and counsel on complex performance management issues to the team
by addressing performance gaps and facilitates discussions/ process to assess appropriate action. Have Coached
Team members on all aspects of performance including delivering feedback effectively and improving performance.
 P&L Ownership: Experience in Profit Centre Management; creating & managing budgets and establishing budgetary
controls & monitoring systems.
 Solution Architect: Good understanding of System Integration with hands on experience in design and sizing of
Infrastructure, communication & Network for enterprise applications implementation. Working knowledge on
Application Integration Frameworks and middleware technologies.
 Thought Leadership: Author Industry White papers & Technology articles related to customer business to keep
customers abreast with business & technology trends in the Electricity & Gas Utilities and the role of ICT in these
industries.
 Business Operations: Making the day-to-day decisions required to manage the operations, including deploying
resources, allocating costs, and directing activities accordingly; securing and comparing information from multiple
sources to identify key issues; committing to an action after weighing alternative solutions against important decision
criteria.
 Business Documentation: Maintain an accurate and documented CRM Pipeline of opportunities (prospects and
suspects) and provide appropriate communication of such to the management.
 Customer Support: Maintain appropriate levels of involvement in customer issues requiring resolution and escalation,
including but not limited to invoices for License Fees, Maintenance, Consulting and Training. Continually search for
ways to improve customer service and find flexible options to meet customer needs,
Product, Services & Consulting for Business Management from SAP
 Unbundling of utilities, increased competition, stringent regulatory requirements coupled with health, safety and
environmental norms driven Enterprise Asset Management Solutions. The Solution addressed various components in
asset management in form of Asset Management: Work Management, Inventory Management, Contracts
Management, Capital project Management & FFA.
 Customer Information System (CIS) and Billing solution to addresses competitive challenges and operational issues,
and helps utilities adapt to the fundamental restructuring of the Customer Support Expectation.
 Technology-independent Business Intelligence framework which addresses various analytical and operational
information needs of a typical utilities company in a de-regulated and competitive market environment.
 Integration of Automated metering Infrastructure (AMI) and Meter Data Management System with Utility applications
like billing, customer care, and work and asset management system.
 Revenue Management Services Solution in Energy Billing in regulated & deregulated environment, Financial Supply
Change, Energy Accounting & Demand Side Management.
Smart Grid Solutions
 Grid monitoring and control processes through Demand Response, Distribution Management system & Control
through SCADA from GE Energy Asset Management Solutions.
 Grid Asset Management through OMS, DMS, EMS , GIS & Mobile Workforce Management.

5. TIMELINES & ROLES
ORGANIZATION GE ENERGY (JAN 2012 – PRESENT) SENIOR SALES MANAGER- GIS
Accountable for the overall sales performance of the direct sales force and distribution partners
Primary
including the achievement of revenue, profit and sales related expense budgets on a quarterly and
Responsibility
annual basis in India Region. Duties also include the management of the sales force to set and achieve
their sales targets, seek new markets and expand sales within the Trade Area.
Reporting Sales Director- Smart grid Team Size Four
Geography Indian Sub Continent Location Gurgaon
ORGANIZATION TCS LIMITED (OCT 2008–APR 2011) BUSINESS DEVELOPMENT MANAGER
The Business Development Manager responsibility was to target sales of TCS’s entire portfolio of IT
Primary
Outsourcing services including Consulting, BPO, ADM, IS and Engineering Services for targeted firms.
Responsibility
The work required developing revenue-producing relationships with decision-making CxO level
executives at targeted firms, as well as drives the sales cycle of all assigned sales opportunities from
initial prospect communication through contract execution.
Reporting Country Sales Head – Energy, Resources & Team Size Indiviual Contributor
Utilities.
Geography Named Utilities Accounts in India Location Kolkata
ORGANIZATION SAP INDIA (SEP 2006 – SEP 2008) SENIOR ACCOUNT MANAGER
The role of the Senior Account Manager is to manager a number of key accounts in each specialist
Primary
sector within the SAP domain. The Senior Account Manager develops field services business
Responsibility opportunities with existing clients and long-term relationships with these clients. As well as Account
Management, the role will consist of working closely with the Pre-sales teams and partners in
developing opportunities with new clients.
Reporting Regional Director – East India & Bangladesh Team Size Indiviual Contributor
Geography East & Central India Location Kolkata
ORGANIZATION ESRI INDIA (JAN 2000 – AUG 2006) REGIONAL MANAGER
Team Leadership: Lead the ESRI India East India operations servicing customers in East & North East
Primary
India.
Responsibility
Reporting Senior Vice President Team Size Six
Geography East & North East India
ORGANIZATION ROLTA INDIA (AUG 1997 – JUL 1999) TRAINEE/SENIOR SALES EXECUTIVE
Responsibility Coverage Sales of CAD/CAM/GIS products in territory of Bihar & Orissa
Reporting Branch Manager Team Size Indiviual Contributor
Geography Bihar & Orissa

6. SHOWCASE CUSTOMER: CSEB
Chhattisgarh State Electricity Board Implementation Best practise  Integrated solution that supports
Generation, Transmission &  Dedicated team allotted with best practices for power companies
Distribution (Unbundled) new department in EITC formed  One-stop solution for transactions
HO: Raipur, Chhattisgarh for ERP headed by Chief and reporting through the use of
Employee: 18000 + Engineer. interactive dashboards
Consumer 3 Million  Strong mindset of the module SAP ISU IMPLEMENTATION AT CSEB
leaders to cover the whole state
Objective: for training and support. (Total Provided leadership and management
Establishing an integrated business location: 245) support to the project taking the
process platform with the SAP for  Firm decisions from responsibilities of ensuring Project
Utilities solution portfolio, including the Management about dates of delivery meets the target of quality &
SAP® Supplier Relationship migration from paper based to Time. This also supported the team in
Management application. online. form of faster resolution of issues and
Implementation Partner:
approvals. Core activity in the project
Tata Consultancy Services Strategic & Financial benefits: initiation and pilot were:
Key Challenges  Increase of billing coverage. Co-ordinate, Lead and review the
 Integrate people, processes, and  Transparent procurement implementation team for business
power plants across the entire system with reverse auction. process evaluation, requirements
business  Reduction of spares in stores. gathering, system analysis, system
 Improve operational and  Customers paid bills online, design, software / hardware applicability
management decision making through ATM and through studies and system implementation plan.
with better access to accurate Banks. Also laid major emphasis on Governance,
data  Regulatory boards query Entry-Exit criteria for tasks, PMO
 Automate manual and paper- response time decreased structure.
based processes  Increased productivity with Lead the signing of the milestone
 Adopt best practices for Energy centralized payroll operations achievement with PM, SME and Module
Billing & Customer Financial leads and book revenue for the same.
Supply chain. Why SAP Was Selected Evaluate alternatives, submit proposal
 Optimize the performance of  Demonstrated understanding and extend the present contracts for
aging assets and expertise in the power accommodating the change seeked by
industry the customer and inform Revenue team
to incorporate the same in system.
SHOWCASE CUSTOMER: RAPDPRP WBSEDCL
Power Distribution System Integration of Key Technologies and IT infrastructure under the Government of India’s major
Technology Program R-APDRP. The major process areas which are under implementation are Distribution Management,
Energy Sales, Operation & Maintenance and Customer Information System. The major components in the project were SAP
Enterprise Applications (MBC, EAM & NetWeaver), ESRI GIS Platform, System Software (EMS, Email & Workflow, Document
Management, RDBMS, Middleware and OS) and Customer Contact Management System. Infrastructure created for the
project was Data Centers with DR, Office automation products, Online Connected Network backbone (at device level) and
Operations support enabling devices. OBV was 206 Crores for 2009-14.
 Solution ownership, Effort Estimate & Alternative products of the business applications for different modules (SAP
& Oracle) and GIS architecture (ESRI & GE Smallworld) considering the existing implementations undergoing in
WBSEB, MPEB, GEB & CSEB.
 Collaborate with OEM for product positioning, license optimisation, feature mapping and finally the pricing and
mandated documents for the bid submission.
 Showcase solutions with GEB, CSEB & WBSEB on SAP and incorporate changes in the structure if required.
The most dificult situation we faced when the RFP came out in Public and there were hardly any time between the
submission date. Each and every member of the team showed extreme dedication and we manufactured bids, collated it
and submitted the same. The results was quite pleasant as we won WBSEB, MPEB and GEB within a month of the starting of
awarding the bids. We finished with winning OBV about 1100-1200 Crores, much ahead than any other competitor. For this
succesful 12 month Sales Cycle Completion, TCS Management confered us the “Champion Team” award for 2009-10 year.

7. THOUGHT LEADERSHIP
Share self written / analysts various methodologies, point-of-view, research and white papers. Co-create with partners &
Customers utilizing the same in building relationship. Apart from the above, also share the Industry Best Practices & Global
Trends, Customer Networks and Industry Networks.
List is the White papers and articles for E&U segment authored/co-authored by self:
GIS: Lifeline for Utilities POV about the touch points of GIS technology in Distribution and the change in the workforce
activity
SAP for the Indian Brochure for Positioning SAP in DISCOM with case studies in India.
DISCOM
WEDO Workforce Engineering & Design Optimization: Bringing OT, IT & CAD together
JCMIS Study Report: Report on Jharkhand Chief Minister Information System integration with GIS
Mix Mode GIS for White paper on using multiple platform for transmission for cost optimization and integration
Transmission paths
PERSONAL DETAILS
Communication Address Flat No 2K, Block II, Zone III, Sunny Blooms, Purbapara, PO Laskarpur, Kolkata- 700153
Telephone No +91 9910238111 Email iamsougata@gmail.com
+91 9910582080 Sougata.enu@gmail.com
Current work Location Gurgaon Location Preference Kolkata, Mumbai or NCR
Notice Period 30 Days Passport Available. Valid till 2019
Current CTC 23 Lacs per annum Expected CTC On discussion
Fathers Name Ashis Mitra Date of Birth 27 August 1974
Marital Status Married Nationality Indian
Languages known English, Hindi & Bengali Travel No Restriction