Kevin Lacassin started a catering company in 2008 called Good Food Catering Company in Tampa, FL. He discusses how he grew the business from small parties to large events through grassroots marketing and sales techniques. The presentation provides advice on creating a business plan that establishes an identity, financial planning, marketing strategies like social media and networking, and making sales a priority. Kevin emphasizes the importance of having a clear plan and adapting it over time based on what works best for the business.