PR made easy, Positive PR 2010 part 1
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This document provides tips for effective public relations (PR) strategies, including knowing your target audience, establishing a clear brand and image, and building loyalty. It stresses appointing a dedicated PR professional or company to lead PR efforts and develop relationships with publications. Finally, it lists various types of newsworthy stories and events that PR can promote to garner media coverage, such as new products/services, awards, anniversaries, and charitable initiatives.
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The document provides tips for reducing energy consumption and carbon emissions through resource efficiency. It recommends businesses alter their purchasing policies to only purchase equipment rated 'A' and consider whole life costs. For rented offices, it suggests discussing green leases with landlords to improve efficiency. It also introduces the Environmental Technologies List and Enhanced Capital Allowances, which incentivize purchasing efficient equipment by providing tax relief.Essential Business Tips to grow your Business - 30 marketing tips2011
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The document provides various marketing tips and strategies, including conducting market research, building a website, getting free listings online, using video and images effectively, getting client referrals, timing email newsletters, using sites like 99designs and BigStockPhoto, leveraging social media platforms like Facebook and LinkedIn, and emphasizing the power of word-of-mouth marketing. Traditional advertising will still be important but tailored more to individual lifestyles, while products themselves will continue shaping the future of marketing as they have in past decades.Essential Business Tips to grow your Business - Web Marketing
This document provides tips for web marketing strategies to win more business, including getting found on Google maps and places, email marketing, social media networking on sites like Facebook and LinkedIn, video marketing on YouTube, blogging, using Twitter, and emerging technologies like location marketing and augmented reality. It emphasizes the importance of utilizing free and low-cost digital marketing channels and tactics to reach broad audiences and generate viral sharing of content.
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Boost your marketing strategy: e-marketing presentation
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I'm a stakeholder... get me out of here - full presentation
Looking to sell your business? This presentation maybe just what you're looking for!
I'm a stakeholder... get me out of here!
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Business Link's Leaner Meaner Marketing
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
Business Link's Reputation Management- Part 2
This document provides an overview of marketing and public relations strategies and considerations for businesses. It discusses topics like charity events, sponsorships, using endorsements and experts for publicity, social media, measuring marketing results, choosing PR agencies, and maintaining a strong reputation. Maintaining a good reputation is emphasized as very important for businesses.
Business Link Reputation Management part 1
Reputation management is important for businesses and individuals. Protecting and promoting a positive image is a key part of marketing and public relations strategies. Public relations involves getting press coverage without direct advertising, while marketing aims to satisfy customer needs profitably through the right product, price, place and promotion. Common PR and marketing tools include advertising, market research, direct marketing, and exploiting opportunities like staff achievements or new products to attract positive media attention.
Guerrilla e-marketing presentation 2011 (v1.4 for upload)
This document provides an overview of guerrilla e-marketing strategies. It discusses using social networks like Facebook and LinkedIn, viral marketing techniques, video marketing, email marketing, blogging, and Twitter. For each channel, it provides reasons to use it, how to get started, and tips for success. Key recommendations include developing an online presence on multiple networks, creating engaging content like videos to generate interest, using email to build loyalty, setting up a blog to share news, and using Twitter for quick updates. Measurement of results is also emphasized to improve marketing efforts over time.
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三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
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对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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PR made easy, Positive PR 2010 part 1
- 1. PR Made Easy Anita Syvret
- 2. PR and marketing • Know your target market • Establish a brand and image • Build brand loyalty • Manage your image • Build public profile • Use the editorial columns • Manipulate the press to your advantage
- 3. Establish a PR strategy • What’s your target audience? • Where do you want your name to be seen? • What image do you want to project? • Get to know your preferred publications • What’s your timescale? • Who’s leading this project?
- 4. Who’s going to make it happen? • PR company? • Not the part-time receptionist “If I had just one marketing dollar left, I’d spend it on PR,” Bill Gates, Microsoft
- 5. What do journalists want? A good story (and a good picture)
- 6. People: promotions, leavers, joiners
- 9. On his bike
- 10. Retirements
- 11. New uniforms – or bikes!
- 12. Refurbishments
- 13. Refurbishment
- 14. New premises
- 15. New premises
- 16. New premises
- 17. New shop
- 18. New image
- 19. New venture
- 20. New products
- 21. New products
- 22. New contracts
- 24. Anniversaries
- 25. Anniversaries
- 26. Awards
- 27. Awards
- 28. Awards
- 29. Awards
- 31. Awards
- 32. Schools
- 33. Schools
- 34. Schools
- 36. PR stunts
- 37. Fancy that
- 38. Fancy that
- 39. Fancy that
- 40. Special features and supplements
Editor's Notes
- Presentation: not about free advertising. Build your image, reputation, public profile in editorial columns. Manipulate press. Doing your own PR. Who hates the press, loves it? Good experience? Failures and successes? Never been a better time to do your own PR. Regional news industry today: credit crunch; internet; LA Times; ITV regional news cuts; editorial cuts Newspapers are therefore delighted to receive you news.
- Balloon launch – NO!
- It’s about drip, drip, drip. Getting your name in the paper again and again
- Don’t expect a free advert. What do you want newspapers to say about you?
- Think people and pictures