This is my presentation from the Maryland State SHRM Conference. Social Networking for Business...Should Your Company Be LinkedIN?

1. Social Networking For Business
Should You Be Linked In?
Maryland SHRM 2010 State Conference

2. Feeling Overwhelmed?
Maryland SHRM 2010 State Conference

3. Why Social Networking?
As HR Managers, you have enough to do!
Why would you add social networking to your tasks?
You can probably list a number of reasons to STAY AWAY.
Many executives and corporations are divided on the issue.
Here are reasons to participate:
• Google just turned 12
• According to Nielsen, people spend more time on Facebook than on Google, Yahoo You
Tube, Wikipedia, and MSN combined.
• An average of 7 hours per person per month
• Facebook advertising garner more ad dollars than traditional radio and is quickly gaining on
cable and network TV.
• If you don’t do it--they will do it for you, pulling information from WikiPedia or Google Maps
To Do:
1.Google Your Company
2.Check Facebook for a Company Listing
3.Assign Responsibility
Maryland SHRM 2010 State Conference

4. How Did All This Get Started,
Anyway?
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5. Which Site is Best for
Our Company?
Choose the site that will best allow you to create a
positive public image for your company, and when
appropriate, be a community resource.
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6. Checklist for a Facebook
Business Page
Must Haves:
Compelling Statement
Official Logo
Nice Company Photo
Helpful Information
Reason to Visit Your Website
Remember The Purpose: _______________
instructions: http://www.facebook.com/advertising/?pages
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7. Is Creating That Linked in
Profile Frustrating You?
Checklist for a Complete and
Professional Looking Profile:
Professional Photo
Last 10 Years Work Experience
Education
Recommendation
Connections
Websites
Specialties
Summary (bio)
Connections
When Appropriate:
Use Polls
Ask/Answer Questions
Post Articles
Recommend Books
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8. Smart Ideas
Use your social networking pages in partnership with your marketing and
publicity plans, keep to the same subjects to maximize your time and impact,
don’t waste time coming up with things that have already been created.
It can get very time consuming, so build your presence a little at a time, this
isn’t something to be ignored, so try and find a balance that works for you.
Use this tool to position your company and/or your executives as experts and
industry leaders.
Anytime you are considering doing something extra, ask
yourself if it’s a smart idea to add to your task list right now.
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10. Best Practices
Include a social media policy in your company handbook.
Align posts with company news releases and your already
established PR and marketing plans.
Establish yourself as a community leader / community resource.
Have a plan or checklist with your purpose of an online presence
Avoid time-wasters by referring to your checklist
Determine a plan to measure your success
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11. Tips for Social Networking
Use video and slide shows--have 2-5 available if possible
Announce all media and press releases online with a link BACK
TO YOUR WEBSITE
Announce any good news regarding your company, community or
staff
Announce awards, especially when receiving them
Recommend books, movies or local events when they directly
pertain to your business. Example: Jobing.com could
recommend a book on writing killer resumes.
Post news stories that are applicable to your field. Example:
Domino Sugar could post a story about Hawaii pineapple farms,
or banana farms in Costa Rica, and the next week, post a story
that discusses getting more fruits in your diet.
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12. Other Presentations from Beth Caldwell
Are You Googleable?
Social Networking For Business, Should You Be
Linked In?
Adding a Social Networking Plan to your HR Manual
Leadership: Bringing Out the Best In Your Workforce
Creating a Publicity Plan for Your Business
Creating an Email Newsletter for Your Business
You Don’t Need a Networking Group--It’s Time for a
Mastermind
Connect with me!
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